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The Journal.

The $6 Million Banana’s Appeal

06 Dec 2024

Description

Last month, Maurizio Cattelan’s “Comedian,” a piece of conceptual art that consists of a banana duct taped to a wall, sold at a Sotheby’s auction for $6.2 million. WSJ’s Kelly Crow traces the banana’s origins from Art Basel Miami in 2019 to the top of the art market this year. Further Listening: - A Russian Billionaire, an Art Dealer and an Epic Feud  - The Basquiat Sisters on Managing One of Art's Hottest Brands Further Reading: - A $6.2 Million Banana and the Unexpected Return of the Art Market  - Someone Just Paid $6.2 Million for a Banana Duct-Taped to a Wall  Learn more about your ad choices. Visit megaphone.fm/adchoices

Audio
Transcription

Full Episode

5.627 - 8.229 Kelly Crow

Can you tell me the story of when you first heard about the banana?

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8.249 - 17.135 Maurizio Cattelan

Okay, so my beginnings with the banana was the opening day of Art Basel Miami Beach in 2019.

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17.815 - 31.665 Kelly Crow

That's our colleague Kelly Crow, who covers the art market. Art Basel Miami is a big high-end art fair that happens every December. Kelly was there walking around, checking out the sculptures and paintings. And then...

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32.426 - 59.283 Maurizio Cattelan

I did see this banana duct taped to a wall And I saw a little half circle of people I call, you know, little looky-loos just taking pictures of it. And they were not the types to buy the work. They were just having fun and posing and taking selfies with it. And I remember in that moment, like, oh, isn't that cute? But I logged it and then I moved on.

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59.803 - 62.263 Kelly Crow

So like you didn't you didn't get a selfie with the banana?

62.844 - 64.424 Maurizio Cattelan

I didn't. I didn't get my selfie.

66.823 - 83.752 Kelly Crow

Back in 2019, when it first showed up at Art Basel, Kelly and others in the art world were somewhat dismissive of the banana, which was listed for sale at $120,000. It seemed just like another quirky piece of contemporary art. She didn't think it would be that big of a deal.

84.977 - 107.857 Maurizio Cattelan

And we totally missed the point, which is that the entire rest of the art world thinks that the art world is an entire, you know, rigged game and a scam and a joke. And did the emperor like even wear clothes to the fair that day? Because somebody duct taped a banana to a wall and asked $120,000 for it. And that moment probably did need to stop and be reckoned with in real time.

111.991 - 121.312 Kelly Crow

While Kelly brushed past it, lots of other people stayed and gawked. The banana duct-taped to a wall became a viral sensation. And that was just the beginning.

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