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The Journal.

The Battle Within Meta Over Chatbot Safety

27 May 2025

Description

Meta has gone all in on chatbots. The bots are capable of giving advice, answering questions and playing games with users. Some feature the licensed voices of some celebrities. But after months of testing, the Wall Street Journal found Meta's chatbots were also capable of engaging in graphic romantic roleplay, even with young users. Some people inside the company are concerned. Jeff Horwitz reports and Kate Linebaugh hosts for the last time. Further Listening: - Does Meta Have a Social Media Monopoly?  - The Facebook Files  Sign up for WSJ’s free What’s News newsletter.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Audio
Transcription

Full Episode

5.546 - 19.586 Jeff Horwitz

Remember back in 2021 when Facebook went all in on the metaverse? It even changed its name to Meta? Well, recently, Meta has found a new fixation. AI chatbots.

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20.76 - 33.255 Kate Leinbaugh

Meta is trying to make chatbots kind of nearly as central to the social experience and the platform as the people that you actually know who, you know, exist in real life.

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33.675 - 34.716 Jeff Horwitz

The real-life humans.

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35.097 - 50.865 Kate Leinbaugh

Yes, and that sounds a little crazy and, like, far-reaching, except... The company has said that they really are trying to level up the chatbot's capabilities and sort of not make the distinction between users of AI and flesh and blood.

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50.885 - 72.126 Jeff Horwitz

Our colleague Jeff Horwitz has been following Meta's journey into creating AI chatbots. Jeff says an important moment happened in the summer of 2023 at a hacker conference in Las Vegas. Meta let some hackers play with its bots and got some tough feedback.

73.327 - 96.054 Kate Leinbaugh

The attendees were kind of testing out a whole bunch of different chatbots and generative AI tools, kind of to just see what the safeguards were. You know, this is kind of messing around with it until it breaks type stuff. And they came to two conclusions about Meta's bot. The first was that Meta AI was definitely the safest. And the second was that Meta AI was definitely the most boring.

97.193 - 115.96 Jeff Horwitz

Boring. Staff were told that CEO Mark Zuckerberg was upset that the team was playing it too safe. Zuckerberg wanted the bots to be engaging and realistic, and he wanted them fast. It all came to a head last fall.

116.58 - 133.289 Kate Leinbaugh

So what happened was kind of described to me as a bit of a dressing down of the senior product staff. The specific line from Mark at that meeting last fall was from people who were recalled it was, I missed out on Snapchat and TikTok. I won't miss out on this.

133.73 - 148.602 Kate Leinbaugh

And so what Mark was signaling here was that he believes that generative AI and generative AI personas may be central to the future of social media. And he does not want to be trying to play catch up here. If anything, he wants to be in the lead.

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