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The Journal.

The Biggest Trade in Sports Wasn't an Athlete — It Was a TV Show

21 Nov 2024

Description

When TNT lost the rights to broadcast NBA games this year, fans worried that the network’s long-running popular show “Inside the NBA” would also end. But, as WSJ’s Joe Flint explains, a complicated trade has allowed the show to live on.  Further Listening: - The NBA’s Media Rights Are Up For Grabs. Billions Are At Stake.  - The Media Mogul Taking an Ax To Hollywood  Further Reading: - Warner Bros. Discovery, NBA Settle Legal Battle Over TV Rights  - Warner’s TNT Sues NBA, Alleging Breach of Media-Rights Contract  Learn more about your ad choices. Visit megaphone.fm/adchoices

Audio
Transcription

Full Episode

5.563 - 16.936 Jane Doe

If you're a basketball fan like me, you've definitely heard of, no, no, you've definitely watched Inside the NBA. It's a show that airs alongside NBA basketball games on TNT.

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17.297 - 23.344 Advertisement Speaker

Hey, it's Inside the NBA presented by Kia from Studio J in Atlanta where it's 1157.

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25.166 - 34.69 Jane Doe

It features the broadcaster Ernie Johnson and former NBA superstars Kenny Smith. That's my biggest regret. I'm like, man, I never made an All-Star game.

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34.97 - 35.931 Charles Barkley

Charles Barkley.

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36.251 - 39.212 Advertisement Speaker

No matter how much you scream, you laugh. That does not make you right.

39.372 - 42.914 Jane Doe

And my favorite player when I was a little kid, Shaquille O'Neal.

42.934 - 44.034 Advertisement Speaker

Stop babying these players.

44.074 - 72.23 Jane Doe

My baby don't play. He don't play. He don't play. He got to sit his ass down. Period. it before, you might wonder why it's so popular. Shaq and Barkley tend to mumble. They talk over each other. But then you start to see their chemistry. These former players bantering about their own glory days and what the NBA is like now. There's a ton of inside jokes and a lot of laughing.

72.67 - 78.353 Charles Barkley

What are you laughing about? You know what they're laughing about. I'm laughing at Shaq. Shaq, I know what they're laughing at.

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