Vail Resorts is the king of the mountain. But recently, the ski company has been facing issues with overcrowding and labor disputes. WSJ travel reporter Allison Pohle on how Vail Resorts might be a victim of its own success. Further Reading: - Vail Resorts Has an Epic Problem - Vail Resorts Shareholder Calls for Overhaul, Ouster of Executives Including CEO Further Listening: - How Target Got Off Target - A Surprise Turkey and 200 Lemons: Everyday Stories From the Pandemic Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
The other day, I caught up with my colleague, Allison Polly. Lately, she's been writing about the ski industry. Do you ski?
I do ski. Okay. I learned as an adult, though, so I did not grow up skiing.
Uh-huh. So you don't go out there and, like, shred the gnar?
I don't. I don't. I try to embody that, though. Like, I have an alter ego when I'm skiing called the Grade A Shredder. And that's me in that persona.
Wow. This is definitely going to make it into the podcast.
She's finally getting her public recognition.
Grade A Shredder, or Allison as she's more commonly known, knows the biggest name in skiing is Vail Resorts. Vail started out as just one resort near its namesake in Colorado. But over the years, it's grown into a behemoth and now owns and operates 42 ski resorts around the world. And the company has completely revolutionized the business.
Vail markets itself as the experience of a lifetime, and it's a premium product. It is a luxury experience where they have created these little mountain villages that are emblematic of what you might see in Switzerland. The trails are immaculately groomed. You have high-speed chairlifts.
I mean, I feel like even just like in pop culture, almost just... The name Vale, like I'm going to Vale, is like, ooh, that's a really high-end, classy thing you're going to go do.
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