The Level Up Podcast w/ Paul Alex
Inspiring Leadership: Winning Over Customers and Building Teams
21 Apr 2025
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Full Episode
Welcome to the Level Up Podcast. I'm your host, Paul Alex. I went from being a cop to an eight-figure entrepreneur that helps average people like you and me make money every single day. I created this podcast to help you get motivated and to crush your goals. Let's win together. Remember, I have your six. Get ready to level up right now.
Being a leader isn't just about giving orders or setting targets. It's about attracting the qualities you want to see in your team and in your customers. It's about being the first to dive into the trenches and showing commitment, integrity, and relentless pursuit of excellence. Now you're probably thinking, Paul, why is this important? Because people don't follow titles, guys.
They follow courage and being real. When you lead by example, you create a culture of trust and engagement. Customers and team members alike are drawn to business owners that demonstrate strong, consistent values in action. I'm the perfect example of that, guys. And I'm not attuning my own horn. But when I started in my ATM business close to seven years ago, no one believed in me.
I started from the trenches. I was door knocking. I was going in person. I was getting door slammed in my face. 18 months later, financially free. All while I was still working in law enforcement as a detective, an award-winning detective, And I didn't stop there. I wanted more. Some people called it greed. I called it vision. So I went for more.
I started a digital marketing company called ATM Together. That grew into a $25 million company three years later, guys. but it all started as a one-man team. So let's break down starting with attracting customers. In today's market, consumers look for authentic people more than ever. They want to buy from and work with brands that not only preach values, but live them.
When customers see that you're genuine about what you promise, they respond not just with their wallets, but with loyalty. Your personal brand in 2024 is everything. People buy you. They're no more longer buying just the item, the service or the offer. They want a face to it. They want to be able to resonate with your story. This is why I like to lead by example, guys.
I like to lead by example because I like to show people who I am, where I came from. People know off the bat when they're buying my product, my service or anything from me or they work with me on my team. The first thing they say is I resonate with Paul's story.
So right now, if you're not using your personal story, which I like to call your million dollar story, you are leaving money on the table for you in your business. Now, turning to your team. When you lead by example, you set a standard of behavior and commitment.
Whether it's how you handle a mistake, manage stress, or celebrate a win, you're teaching your team how to act and react in every situation. This builds a strong team dynamic based on mutual respect and shared values. And here's a vital aspect. Accountability. Leading by example means holding yourself accountable first. Doing the work. I know it sucks, guys. Entrepreneurship, it sucks.
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