>> Get The Book (Buy Back Your Time): https://bit.ly/3pCTG78 >> Subscribe to My Newsletter: https://bit.ly/3Speaking like a CEO isn’t about being loud, it’s about being clear, engaging, and impactful.In this episode, I break down the 5 principles used by the top 1% of speakers, and show you exactly how I use them in real life.From the top podcasts to $100K keynotes around the world, these tools work anywhere.If you want to become a better speaker, whether you’re starting from scratch or leveling up, this is your blueprint.
Full Episode
Speaking like a CEO isn't about screaming at the top of your lungs trying to keep people's attention. It's about knowing how to keep people engaged. So I'm going to give you the five principles of top 1% speakers and show you exactly how I apply them in real life to everything from podcasts to $100,000 keynotes I give around the world.
These principles help you become a better speaker today, even if you're just getting started. Welcome to the Martell Method. I went from rehab at 17 to building a hundred million dollar empire and being a Wall Street Journal best-selling author. In this podcast I'll show you exactly how to build a life and business you don't grow to hate. My best-selling book Buy Back Your Time is out now.
Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Starting with principle number one, embrace the nerves. See, I understand public speaking is one of the scariest things for people. Most people would rather be in the casket than present the eulogy on stage. But it doesn't mean that you have to let your nerves get the best of you.
anything, anxiety and excitement are the same emotion. So what I do is I use that emotion. I go to gratitude. I always flip it and say, how can I be grateful for this opportunity to serve these people? See, when you reframe your thinking around the nerves that you've got, and instead of being like, oh my gosh, what if I mess up? Instead you say, oh, this just means I really care.
Then it makes it less about you and more about how you show up for the audience. I believe that fear is false evidence appearing real. Are you gonna lose everything you've ever created up to this point if you mess up? No. Is everybody gonna call you out on social media that you're the worst speaker ever in the history of mankind? No.
You wanna tell yourself that those feelings are absolutely the reason why you're gonna kick butt on stage. There's no motion without emotion. So the fact that you're nervous means they're gonna feel that energy of excitement and it's why you're gonna be rated one of the top speakers. Which brings us to principle number two, know your shit.
I would never give a talk on something I'm not an expert in. Sure, if somebody asks me a question, I'll give them an answer, but I'm not gonna do a disservice to all the professionals out there and the real experts by giving a keynote on something I haven't put 10,000 hours in. It's why I only talk about buying back my time. I only talk about scaling companies.
These are things I have thousands of hours of experience in, serving people, doing it myself, and I've studied them. You don't rise to the occasion. You fall to the level of your preparation. So people that try to wing it, of course, you're going to mess it up. Winging it is for the birds, not the speakers. So these are some of my ideas. When I give a talk, I need to perfect how I start.
Where do I want to end up and how do I end? If you get the first minute figured out and you know how you're going to transition everything you shared at the very end so that you can leave them with a clear call to action, that will help you feel so frigging confident. And then I do a visual outline where I sit there and I map out exactly the beats of my stories.
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