
>> Get The Book (Buy Back Your Time): https://bit.ly/3pCTG78 >> Subscribe to My Newsletter: https://bit.ly/320 years ago, I discovered a rule that changed everything, my work, my relationships, and my entire life.It’s called the 95/5 Rule.I first learned it from rubbing shoulders with billionaires, and I’ve used it ever since to go from burnout and broken relationships… to a dream life, private jet, beautiful family, and mentoring the next generation.In this episode, I’ll break it down and show you how to apply it to your own life starting today.
Full Episode
20 years ago, I came across a rule. A rule that completely changed my life and worked forever. It's called the 95-5 rule. I first learned this rule rubbing shoulders with some of the most successful billionaires that you probably know.
And I've personally used this rule to go from burning out, working 100 hours a week, and ruining all my relationships, to building my dream life, a beautiful family, having access to resources like the plane and the cars, and mentoring hundreds of kids in my local community. So with that being said, this is the 95-5 rule. five rule. Welcome to the Martell Method.
I went from rehab at 17 to building a hundred million dollar empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. The 95 five rule means 95% of your results come from only 5% of your efforts.
Think of it like your life is like a boat on the ocean and you're going along and you accidentally hit a rock. And now all of a sudden you got water that's filling up the boat. Most people would run to the bucket and just start trying to bail it out. People that win in life, the 5% spend the time trying to figure out where the fricking hole is and try to plug it.
Years ago, I hired a marketer to come into a business that was doing about 3 million a year. And they were super talented and had all the right things to say. And everybody was super excited about them hitting the ground running. And then six months later, we had to fire them. Why?
Because instead of to stop and doing the deep analysis and figuring out what was actually wrong, they just started getting busy doing things. They didn't have the discipline to do the audit to figure out where the problems were and then the discipline to focus on what to say no to so that they could actually move the needle.
The 95-5 rule is like the 80-20 rule, the Pareto principle, but on steroids. It essentially eliminates the illusion of productivity by saying, what's the one thing that if you knock out of the park, like a massive domino will just knock all the things down and get things moving. If you're truly growing, 95% of your calendar is going to look completely different in a year.
That's how you know you're making progress. If you're still doing this year the same stuff you did last year, probably missing the mark. Which brings us to the question, how do you find your 5%? how can I focus on the right 5% if I don't know where I'm going? Like if I don't know what the target looks like, how am I supposed to hit the target? And people ask me, well, how do you prioritize?
How do you figure out the 5%? How do you really focus? Well, if I know where I'm going, then I can ask myself, does this decision get me closer to that target? Without clarity of vision, it can feel overwhelming. It can feel hard. A lot of people get depressed because they don't have clarity. A confused mind can't move forward. If I don't know what I'm trying to do,
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