The Martell Method w/ Dan Martell
These Principles Made me So Rich I Questioned the Meaning of Making Money
26 Nov 2024
Get The Book (Buy Back Your Time): https://bit.ly/3pCTG78 Subscribe to My Newsletter: https://bit.ly/3W2tjp2 These 11 Psychological Principles are what the top 1% use to generate wealth in their lives. Although, I never picked up on these principles that were hidden in plain sight for most of my life… Now that I think back on it, it makes so much sense. And I’ve personally used these to go from a broken teenager with no vision, to building a $100M business empire. IG: @danmartell X: @danmartell
Full Episode
I'm going to share with you the 11 psychological principles of success. These principles are what the top 1% use to generate wealth into their lives. I've personally used them to go from a broken teenager with no vision to building a hundred million dollar business empire. So without further explaining it, let's start with the first principle. Welcome to the Martell Method.
I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. The first principle is the memetic theory by Rene Girard.
Have you ever wanted something just because somebody else had it? When I was 23, I didn't care about the latest gadgets until my buddy showed up with a brand new BlackBerry. Some of you guys are too young to know what they are. Seeing him with it made me feel like I had to get one. This cool keyboard and all that stuff. But I actually already had a flip phone. Why did I want it? Because he had it.
Because I started seeing other people with it. My friend just showed me that it was there. The memetic theory states that people copy the desire of others. If someone else wants something, you might want it too, just because they do. Have you ever had a friend that gets super excited about some new thing that they really, really, really want to get?
And all of a sudden you're like, maybe I want that. Why is he so excited? It's actually used in marketing today all over the place. Think about celebrity collabs. When you see a new product launch and they have all these celebrities, targeted ads where they promote influencers, affiliate referral programs.
I watch Carhartt come out of nowhere and everybody's wearing it, champion sweaters, I don't know if you saw that. It's funny because I remember one time hearing a culture expert talk about it. They said, if you want to know what's going to be hot, go watch what the kids are wearing in high school.
They're almost like tastemakers for the culture because they understand the mimetic theory is that if the kids are wearing it, then the parents have the desire of what their kids are wearing so they can feel involved. I see it all the time.
I see it on TikTok, on social media, and understanding how those ideas get planted and propagate through the market is actually a psychological theory that you can use in your life. Before I share principle number two, we've got a goal of hitting 1 million subscribers. So if you haven't already, click subscribe and turn on notifications.
Which leads us to principle number two, which is the framing effect. Have you ever made different choices based on how the options were presented to you? Think of it this way. If you go see a doctor, and they're trying to convince you to have a medical procedure. Which one do you think is going to get you to say yes, that the procedure has a 90% success rate or that it has a 10% failure rate?
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