In the fourth chapter of the 'Building the Brand' series, I take you through my return to the U.S. after a nine-month training rotation in South Korea in October 2016, this chapter details the pivotal moments and lessons learned in expanding Bare Performance Nutrition (BPN). From moving into our second warehouse to the trials and triumphs during the transition period, the emphasis is on the commitment and mindset necessary to achieve success. Chapters 00:00 Introduction 01:30 Recap of Chapter Three 05:46 Lessons Learned from Going All In 08:36 Returning to the U.S. and New Beginnings 12:32: First Warehouse/Transitioning Out of the Military 18:20 Early Challenges and Team Expansion 24:19 The Struggles of Opening a Gym 36:13 Realizing the Need to Focus on BPN 38:51 Sharpening the Axe: Preparing for Battle 40:08 The Rollercoaster of 2017 40:57 Documenting the Journey on YouTube 42:11 The First Taste of Financial Success 47:47 The Cash Flow Nightmare 59:33 Meeting Steph: A Life-Changing Year 01:02:25 Expanding the Team 01:05:21 The Power of Content 01:08:08 A Shift in Focus: Health and Wellness 01:15:07 Forcing Growth: The New Warehouse 01:21:47 Overcoming Challenges: The Internet Issue 01:23:13 Conclusion: A Year of Transformation Strength, endurance, and wellness supplements to fuel your performance. SAVE 10% at BPN Supps: https://bit.ly/nickbare10audio FOLLOW: IG: https://www.instagram.com/thenickbarepodcast YT: youtube.com/@nickbarefitness
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Previously, on Building the Brand. First platoon, Bravo Company, 212 Cav, titled The Misfits. That was my platoon that I was assigned to. I was the platoon leader, leading 40 soldiers and non-commissioned officers there. And this was a very intimidating environment to walk into. Here I am, this brand new second lieutenant expected to lead that platoon.
And that's where I truly valued the responsibility of being a leader. Every other part of my life, I turned off. It was army number one, BPN number two, creating content number three. BPN sales slowly started to growth. No, it was so slow over such a long period of time that it was really hard to recognize the wins and the results, but you could feel the momentum.
And I learned at that point that every time I seeked discomfort, I experienced some sort of new level of growth. And within the first 90 days of being in South Korea, we went from doing $2,000 a month in revenue to $10,000 a month in revenue. My nine month goal was accomplished in 90 days. I filmed the video and it was just me documenting my day. It went from 5,000 views, maybe to a million views.
And the YouTube channel went from 30,000 subscribers to 80,000 subscribers. The exposure that video brought me in the brand was like I said, pivotal, but it wasn't the one video that did that. It was the probably over a hundred, maybe hundreds of videos before that one. You just got to get started. I didn't know how to build an online following. I didn't know how to build a business.
I didn't know any of these things. It was just doing and then learning from my mistakes. And with each additional day, each additional YouTube video, how do I do this a little bit better? South Korea in the nine months I spent there provided me a huge key that was pivotal for my life.
So if we view life as this opportunity to collect keys, by the end of this life, we want to be a key collector of these different experiences and perspectives and ideas and outlooks. And that's how I now view opportunity, discomfort, hardship. The reward is the key. And these keys that we collect to unlock opportunity. Welcome back to another episode of the podcast.
This is another installment of our Building the Brand series, the multi-part series, and this is chapter four. I'm titling chapter four, Go All In. And where this chapter starts... is when I came back to the United States after a nine-month training rotation in South Korea with the Army.
So it's October of 2016, and I'm boarding a plane leaving Camp Casey, South Korea, heading back to Central Texas. And at this time, A few weeks prior, I believe it was a few weeks, my brother Preston moved from Pennsylvania to Texas. He quit his job. I asked him to quit his job, which he did on the spot. He packed up a U-Haul with all of our inventory and he moved down to my house in Texas.
And at the time, I purchased a home in Texas with a VA loan. It was a brand new three bed, two bath house, Temple, Texas. I paid $130,000 for this home. No money down. Like I said, VA loan. I think my mortgage was like $900 a month. And a few weeks before getting back to the States, pressed to move down and was operating the business out of that home. And during that time,
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