The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
05 May 2025
What happens when you combine the speed of funnels with the long-term power of SEO? That’s what I wanted to explore with my guest, Damon Burton… The founder of SEO National and the guy who’s been running SEO for me, Tony Robbins, the Utah Jazz, and dozens of others. He’s also been in my Inner Circle for over 4 years, and when it comes to search traffic, nobody breaks it down more clearly. Most people in the funnel world have written off SEO as “dead”… but Damon showed me how it’s not only alive, it’s evolving in some insanely profitable ways! Especially if you're using ClickFunnels 2.0!! We covered: Why SEO is still growing (even in the age of AI and ChatGPT) The 3 pillars of modern SEO that never go out of style What schema is… And how it gives you an edge in Google rankings How to structure your site (and your content) for compounding traffic The one SEO tool Damon uses that every funnel builder should know Why backlinks aren’t as important as you’ve been told How Damon turned his SEO agency into a 6-figure course business using Inner Circle strategies We even geeked out on some of my own funnels… Including SecretsOfSuccess.com, and what his team is doing behind the scenes to drive more evergreen traffic every month. If you’ve been relying on ads alone to fuel your business, this episode is a must-listen. SEO isn’t a replacement for funnels… It’s the multiplier most people are missing. Want to work with Damon or learn more about his SEO training? Visit damonburton.com. https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
ServiceNow unterstützt Ihre Business-Transformation mit der KI-Plattform. Alle reden über KI, aber die KI ist nur so leistungsfähig wie die Plattform, auf der Sie aufbaut. Lassen Sie die KI arbeiten, für alle. Beseitigen Sie Reibung und Frustration Ihrer Mitarbeiter und nutzen Sie das volle Potenzial Ihrer Entwickler. Mit intelligenten Tools für Ihren Service, um Kunden zu begeistern.
All das auf einer einzigen Plattform. Deshalb funktioniert die Welt mit ServiceNow.
Now, obviously if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9-to-5 and to launch their dream than any other company on earth.
ClickFunnels was built for the dreamer and the doer and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. Das ist der Russell Brunson Show. Ja, genau. Es ist anders, oder? Wie beeinflusst AI das, was ihr alle macht?
Oder ist es besser? Es erhöht die Anforderungen. Ich habe überlegt, dass AI die Bedeutung von SEO in Infinity erhöht. Denn AI ist nur ein weiteres Suchen-Engine. Wir werden wahrscheinlich in die technischen Sachen und Deliverables von SEO eingehen. Aber AI-Optimisierung ist wirklich nur traditionelles SEO.
So for your answers to get pulled into AI, it's just SEO. That's cool. What do you think about, this is something just more so like I've noticed with my wife specifically, like she used to Google everything and now she chat GPTs everything. Is that, I think chat GPTs is going to open up a platform.
Is that going to open up something where we can get traffic or paid ads or anything in the future, you think?
Ja, you know, there's two things come to mind on that. One is usually what I hear is kind of what you said before that is, is SEO dead or is AI going to kill SEO? And so there was this really cool study that came out just three, four weeks ago by SEMrush. I think it was SEMrush. And Rand Fishkin, if you know anything about SEO, he was talking about that study.
And what it said is Google actually grew by, I think it was 21.64% last year. So it's not going down, it's going up. And obviously ChatGPT has done amazing and had a huge adoption rate, but I might be off a little bit on the statistics, but Google is 800% bigger than ChatGPT.
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