The Russell Brunson Show
Dan Kennedy’s Blueprint for One-To-Many Selling | #Sales - Ep. 03
22 Jan 2025
In this episode of The Russell Brunson Show, we dive deep into the powerful concept of one-to-many selling and marketing - how to scale your message and grow your business by presenting to groups rather than individuals. Dan’s insights are not only brilliant but also practical, especially for traditional and local businesses looking to leverage these strategies in their industries. Dan has been my go-to source of inspiration and knowledge on selling for nearly two decades, from attending his masterminds early in my career to listening to his courses daily as I built ClickFunnels. Now, as the owner of his company, I get the privilege of interviewing him regularly, and today’s “group sales” conversation is packed with actionable strategies and timeless wisdom. Key Highlights: The power of one-to-many selling: Why it’s the most efficient and profitable way to grow your business. Real-world examples: How traditional businesses like chiropractors, real estate agents, and financial advisors can use these strategies. Lessons from the past: How Tupperware parties, Botox demonstrations, and more pioneered one-to-many selling. Insights for any business: Why mastering this one to many selling skill is critical, no matter what kind of business you run. Whether you’re scaling your online business, running a brick-and-mortar store, or just getting started, this episode will equip you with the tools to think bigger, sell smarter, and create exponential growth. Tune in now to learn from the one and only Dan Kennedy, and discover how one-to-many selling can transform your business! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
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Hey everyone, this is Russell. Welcome back to the Russell Brunson Show. Pumped to be here with you guys. And really excited because over the next 60 minutes, you guys are going to have a chance to listen in on an interview with my mentor, Dan Kennedy. Dan is the person I had a chance to learn marketing from, man, back, I don't know, 15, 16, 18 years ago maybe.
It's crazy how I didn't realize I've been in this game that long. But when I first got into this business, I was learning from different people. And I remember stumbling to Dan Kennedy. I bought his courses, signed up for his newsletter. And then I started flying to Baltimore three times a year to learn from him and from Bill Glazer. And for six years, I was in that Mastermind meeting.
And that's where I really learned marketing and business and the philosophy of success. And it was one of the most transformational... in meinem gesamten Leben. Es war unglaublich. Und ich habe Dan ständig studiert. Und als Dan und Bill das Geschäft verkauft haben, habe ich mit den Masterminds aufgehört. Ich habe versucht, neue Masterminds zu finden, die ich hinzufügen konnte.
Und ich habe wirklich versucht, einen zu finden, der so mächtig war. Was ich anstattdessen gemacht habe, ist, dass ich mich geholt habe. Ich habe jeden Dan-Kennedy-Kurs geholt. Ich habe ihn geholt und habe ihn auf meinem Handy gelegt. In der nächsten Dekade habe ich wirklich an Dan-Kennedy gehört. Jeden Tag. Ich habe Klickfunnels gebaut und Strategien geplant und alles.
Ich habe Dan jeden Tag gehört, weil ich seine Meinung, seine Ideen in meinem Kopf konsistentele, immer und immer und immer wieder. Und Dan ist, wer ich wahrscheinlich mehr über Business und Marketing gelernt habe, als jemand anderes auf diesem Planeten. Und ein paar Jahre ago, ging seine Firma wieder auf den Markt.
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