The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
20 Nov 2024
In today’s episode of the Marketing Secrets podcast, I dive into one of my favorite strategies: creating and leveraging noise to make your products irresistible. I know firsthand how crucial it is to capture attention in a crowded marketplace, and today I’m sharing insights to help you do just that. We explore the difference between making your own noise versus aligning with noise that already exists in your industry. Both approaches have their pros and cons, but there’s a lot of potential in strategically using trends and events to drive traffic and boost sales. I share practical ways to capitalize on seasonal and cultural events, whether it's major sports matches or the wave of New Year's resolutions. It’s about harnessing the energy already present and riding that wave to introduce your offers. These tactics may seem simple, but they can be game-changers in connecting with your audience at the right moment. Key Highlights: Understanding the importance of creating a reason for your customers to buy now. How to align with trends and existing cultural moments to drive engagement. The difference between adding bonuses versus offering discounts and why the former could be a better strategy. Real-life examples, like how I’ve utilized big events like Black Friday or Christmas for ClickFunnels promotions. Insights on over-delivering in all aspects of your marketing to build lasting trust and brand loyalty. Whether you’re planning holiday campaigns or thinking ahead to 2025, this episode will give you the clarity and motivation to make your marketing stand out. Don't miss it! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
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What's up everybody? Welcome back to the Marketing Secrets slash Selling Online Podcast. Excited to be hanging out with you guys today. I just got off a Zoom call with all of our One Funnel Away members. Our OFA call doing Q&As and we had some really cool things.
In fact, we kicked off the session today talking about, you know, figuring out marketing, like how to actually market, how to tap into the existing excitement and energy of things that are happening around you to be able to get your message out to more people. Let's talk about that for 15-20 minutes. Let me do some Q&As. Und ich denke, es gibt hier wirklich coole Sachen.
Also habe ich gedacht, dass wir in diesem Video ein paar Q&A machen würden. Ich hoffe, ihr genießt es. Außerdem, wenn ihr es noch nicht gemacht habt und ihr möchtet, dass ich eure Frage live beantworten möchte, müsst ihr mit uns aufhören. All you have to do is go to onefunnelway.com. Es kostet 100 Dollar. Ihr kommt da rein, ihr bekommt drei Monate Clickfunnels gratis.
Und dann könnt ihr jeden Freitag mit mir aufrufen und Q&A machen. Und wenn ihr nicht nur diese Dinge auf dem Podcast hören wollt, sondern eigentlich Teil davon seid, Go to onefunaway.com and come hang out with us. So with that said, I'm going to jump into a Q&A episode with you guys, going into some really cool things about finding your message, getting out to the world.
I think you're going to enjoy this one, especially the very last question. I talk about problem, agitate, solve. We start agitating some stuff and I think you guys are going to really enjoy that. So thanks you guys so much and I hope you enjoy this episode. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online.
This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets Podcast.
We have the man, the myth, the legend with us today, Russell. How are you doing today, my friend? Amazing. How are you doing today, this beautiful Friday? Doesn't that just warm our souls? We get to see a Russell come on screen. Amazing. Gives me goosebumps. Great to see you, man. You too. Excited for today. Be fun. Yeah, me too. I'm really excited.
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