The Russell Brunson Show
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
19 Feb 2025
In this episode of The Russell Brunson Show, I’m diving into one of the biggest secrets behind explosive business growth - momentum. Most marketers launch a product, see some initial success, and then stop! It boggles my mind because they lose all the traction they’ve built. But if you understand how to keep momentum rolling, you can double your sales and 10X your profits - without spending more on ads! I’ll break down the launch within the launch strategy, show you how to capture customers while they’re in a buying mindset, and reveal the exact steps I’ve used to scale ClickFunnels beyond what most people think is possible. Key Highlights: Why most launches fail to generate real profit and how to fix it The “launch within the launch” strategy that maximizes revenue with zero extra ad spend How to keep buyers in heat so they continue buying from you The three-step framework to turn every campaign into a momentum machine How I’ve used this exact strategy to fuel ClickFunnels’ insane growth If you want to stop leaving money on the table and start leveraging momentum to scale your business, this episode is a must-listen! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
This is the Russell Brunson Show. Hey, this is Russell. Welcome back to the show. Excited to be hanging out with you guys today. We just got back from Funnel Hacking Live, and I want to share with you guys a concept that I'm doing right now that a lot of people don't realize I'm doing, but it's the key.
It's the key to actually double your sales, but not only are you doubling your sales, you're actually 10X your profits by mastering this one thing. It's very simple. It's very powerful. It's very easy when you understand it, and that thing is called momentum, okay? This is where most marketers make a mistake.
They spend all this time, this energy coming up with an idea and a product and putting the product together and launching it and they get some sales coming in. But typically what happens is during the actual launch part of your campaign, this is where you're buying ads and you're driving traffic and like it's the most expensive part, right?
So all of a sudden done, you do the entire launch and then you're left with hardly any money because you spent all the money by giving it to Zuckerberg or to Google or, you know, whatever. And so I want to walk you through something we learned way back in the day. So when I got started, man, 25 years ago now. This is before we had Facebook or Instagram. In fact, it was before MySpace.
We were using Friendster back then. This is like the beginning of the internet marketing world, right? And we were trying to figure things out and we found it was hard to buy ads. You couldn't buy ads to just people's, you know, I mean, you could buy Google ads were kind of a thing at the time, but it wasn't like today where most people just buy Facebook ads, right? Buy YouTube, Instagram ads.
It was a different time. And so, the way we drove traffic back then primarily was through partnerships. We got to know other people who also had email lists and we do joint ventures where I promote them, they promote us and vice versa. That's kind of how this whole world and this whole industry was built. In fact, it's crazy.
If you look, if you go back in time, you know, 20 some odd years ago when we first started playing this game, it started like, um, developing and figuring it out. Um, it was interesting like how most people thought that what we were doing was a scam. Like this whole thing's a scam, the whole business, the whole industry.
And it's funny now because I fast forward 20 years later where it's like now it's what everybody does, every influencer, everything. And it's like now we're cool even though back then, you know, when you're the first person People always look down on you as the first, and it's just funny to me because we've been doing this so long.
But we learned some things from back in the day that no one nowadays knows about because you guys all have had it so nice and so easy just buying ads. And over time, ad costs have been going up, right? And your margins have been shrinking. And you don't know this one little secret that's keeping people like me having huge profits, right?
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