The Russell Brunson Show
Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
13 Nov 2024
In this exciting conclusion of the five-part Atlas Shrugged interview series on the Marketing Secrets podcast, I sat down with Josh Forti for a deep, engaging, and sometimes humorous conversation that delves into entrepreneurship, leadership, and the philosophical ideas inspired by Ayn Rand’s famous book. We had been talking for over three hours, starting our session late at night and continuing into the early hours, but the energy and insights made it all worthwhile. Josh and I explored the importance of having role models and mentors, especially as you climb higher in the business world. We discussed who I look up to in business and life, from companies like Salesforce to individuals like Tony Robbins. We shared stories about the balance between ambition and faith, and the incredible impact of following a calling or purpose that feels bigger than oneself. One of the most moving parts was discussing Tony Robbins' sincerity and the profound moments I've experienced with him, both on and off stage. Here are some of the key topics we covered: Role Models in Business: Why looking up to industry giants like Salesforce and HubSpot inspires me to reach the next level. Faith and Purpose: How seeing our work as a calling changes everything and gives us the strength to persevere through challenges. Lessons from Tony Robbins: Stories about Tony’s influence, sincerity, and the life-changing energy he brings to his events. Handling Pressure: Strategies I use to cope with the immense responsibilities of leading a massive community and business. Personal Insights: From my greatest fears as a parent to how I seek spiritual guidance before major events. This episode is packed with reflections on how to navigate the complexities of leadership, stay true to your values, and remain grounded even when the weight of the world feels overwhelming. Join us for a heartfelt discussion that encourages us all to embrace our purpose and run with it. And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
What's up, everyone? This is Russell Brunson. Welcome back to Marketing Secrets Podcast. This is the fifth and exciting concluding episode of the interview with me and Josh Forte going into the book Atlas Shrugged. I hope you've enjoyed the last couple episodes.
If you missed any of them, make sure you jump back in time because if you're just listening to episode number five, you missed everything leading up to this. So make sure you go back each week over the last four weeks we've been releasing a different episode. So make sure you go watch all those. This is part of a five-hour long interview that me and Josh Forte did
during 2020 after I first read Atlas Shrugged. I recently just finished the book again and I wanted to go deep dive back into it and it's been a lot of fun. So I hope you guys enjoy this episode. This is the exciting conclusion of our Atlas Shrugged series. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online.
This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets Podcast.
So one of the things you talk about in... Well, actually, Expert Secrets, but I think it... I think they mention it... She kind of mentions it in this book, too, is, like, creating belief by, like, looking up to somebody. And, like... If you can't see it, if like nobody else has done it, it's hard for you to have people to kind of like imagine it and ingrain it.
It's like, who do you, like, for me, I look up at, I'm like, who do I want to be? Like, what business do I want? I'm like, okay, cool. Like you and your books. Like, I want to be like that type of bit here. And then like for Katie Richards, it's another one. I'm like being a powerful person just in general. Like, okay, like these are like the people that I like look up to.
And I'm like, okay, like that's what I'm going towards. So I'm like, for you, who are those people like in your life that you like look up to and you're like, okay, like that's, That's because I feel like the higher you get, and I mean, you're not all the way up the ladder, right? Like there's still plenty more, but like you're way above where the average person is going to get to.
The average person has a lot of people they could look up to. Like you, there's a lot less options. I feel like it's like, who are those people that like you look up to and go, okay, like that's what I'm trying to be more like, or that's where I learned my lessons from.
Yeah. There's different parts of my life for different people. I look at the business side. I think the companies I aspire to be like, Salesforce, Shopify, HubSpot, those companies are just the next tier. But from where we are, they've crossed the chasm where we're still trying to figure out how to... that next year. Right. Yeah. I think watching them has been, that's what we said.
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