The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships
25 Nov 2024
Recently, I sat down with Kathryn Jones Lish, an expert in joint ventures and partnerships, for an insightful episode of the Marketing Secrets podcast. Kathryn and I dived deep into a tactic that played a pivotal role in building ClickFunnels to $10 million in revenue without a single ad purchase during its first two years: joint ventures. We unpacked how these partnerships can provide a powerful alternative to paid advertising, offering a scalable and sustainable way to drive traffic and sales. Kathryn shared her incredible journey, starting from her dorm room with limited resources to mastering the art of joint ventures. We discussed the framework she developed for creating successful collaborations, including how to identify complementary partners, position your offer effectively, and use step-by-step systems to ensure both parties achieve their goals. Her approach has delivered transformative results, and she offers actionable insights that anyone—from beginners to seasoned entrepreneurs—can implement. Key Takeaways: Understanding Joint Ventures: What they are, how they work, and why they’re a game-changer for traffic and sales. Complementary Partnerships: How to identify partners whose audiences align perfectly with your offer. Breaking News Method: Kathryn’s strategy for standing out and positioning yourself as the go-to choice for collaborations. Repitching for Success: Leveraging results to turn one-time partnerships into ongoing collaborations. Avoiding Common Mistakes: Why proving your offer and pitch matters before approaching a potential partner. Whether you're looking to break free from ad reliance or scale your business to new heights, this episode is packed with strategies that can redefine your approach to growth. Tune in and learn how to make partnerships your secret weapon! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
What's up, everybody? It's Russell. Welcome back to the Selling Online or the Marketing Secrets of Podcast, depending on when you are listening to this.
We just finished recording a really cool episode about one of my favorite things to talk about, yet one of the things that are probably the, I'd say one of the least used marketing tactics of today, and it's the marketing tactic we use to grow ClickFunnels. A lot of people know we didn't buy any ads in ClickFunnels for the first two years. We grew our businesses, the business
from zero to over $10 million a year completely through joint ventures and partnerships. And I'm lucky enough that this week we've got Catherine Jones-lish. No, Catherine. I almost just messed it up here in the office. It's been a long week going live every single day, but she's here and she's someone who is one of my favorite people to talk about joint ventures with.
And so we just finished a really cool conversation about that. So if you want more traffic, you want more sales, you don't want to pay Mark Zuckerberg or dance on TikTok or anything, but you want to get a lot of traffic into your offer, selling your products and services. You are going to love this conversation about how to do joint ventures. So with that, so let's jump right into the podcast.
In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. All right, so I'm back right now with the second of our interviews today with Catherine Jones-Lish.
I almost keep forgetting to say the last name. I'm so sorry.
I worked really hard for that last name. I searched high and low, the amount of dating apps. Let me have it, okay? Come on.
We should just call it Jones-Lish, Catherine-Lish. That seems easier to say.
I know, but here's the thing. I was Catherine Jones for too long, but I have to have it.
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