One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
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What is the key concept of 'One Funnel to Rule Them All'?
which basically the concept was in each business, there's like one funnel that is the key. It's the most important. It's the one that you are focusing on for conversions, for traffic, for all that kind of stuff, right? I think a lot of people see my business and they see a lot of funnels and they mistakenly think, oh, Russell's got 40 funnels. I need 40 funnels. Or Russell's focusing on all these. And the reality is, How do I explain this? There's two parts of business, right? Agora is actually, you know, the billion-dollar brand, Agora. They're probably the best at this. Like, you look at their business model. They have a front-end funnel, right? And the front-end funnel is all about customer acquisition, and it's usually a newsletter.
We sign up for a newsletter for a year for, like, $97, or it depends. Each department's got different pricing. And then it upsells, like, for $500, you get lifetime access to this newsletter. There's some other upsells and stuff, but that's basically their front-end funnel, right? It's the one funnel to rule them all.
How do acquisition and monetization funnels differ?
So what they do is that's the funnel they optimize, they tweak, they test, they're focusing on, and they're spending tons and tons of money, like tens of millions of dollars getting people to buy that offer because it's the front-end, that's the customer acquisition funnel, right? It's the one funnel that rules them all. And then that's the front side of the business. That's like the more complicated, the harder side of the business, right? It's very math driven. Like we gotta figure out the math and the creativity of how to get something to convert. But it's like the whole goal is just focusing on getting this thing where we can spend $1,000 a day, then $10,000 a day, then $100,000 a day and beyond, right? Um, it's, that's the harder part of the business.
And that's, that's the one that I think a lot of people don't spend time on. They do a funnel, they launch it and they move the next one, the next one. Right. So in our businesses, like each business has one funnel. That's, that's the focal point. Right. Now in a Gore's business, you see, like, if you're on, if you're watching the advertising is all going to this one thing, you're like, that's gotta be their business model. But what happens, they acquire the customer, you know, probably the loss, maybe a break even. Um, to get the customer.
What is the role of a front-end funnel in customer acquisition?
Then there's a whole second department and the goal of that part of the business is then to monetize the lead. How do we turn, you know, how do we make as much money as possible off of this person? And so that's all the other funnels. So if you look at the ClickFunnels or the Russell businesses, right, there's different front-end businesses. So, in fact, we'll talk about selling online. So selling online is... for the Russell coaching business, the prime mover business, sellingonline.com is the one funnel that rules them all, right? It's a $100 three-day event and we run that every single month and we're driving $100,000 a day in ads as we're trying to get to, you're getting closer and closer to that, but it's all about filling up that event, right?
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Chapters
7 chapters
1
What is the key concept of 'One Funnel to Rule Them All'?
0:58–1:48
2
How do acquisition and monetization funnels differ?
1:48–2:46
3
What is the role of a front-end funnel in customer acquisition?
2:46–4:29
4
How does Russell Brunson optimize funnels for ClickFunnels?
4:29–7:23
5
What is the significance of social media vs. paid ads?
7:23–9:10
6
How can businesses focus on effective ad strategies?
9:10–11:58
7
Why is finding the right 'who' crucial for business scaling?
11:58–27:34
Speakers
1 identifiedMore from The Russell Brunson Show
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One Funnel to Rule Them All: How to Find the One That Actually Matters | #Marketing - Ep. 135
I Walked Away From My Biggest Event... Then Everything Changed | #Marketing - Ep. 121
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120