The Russell Brunson Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
31 Mar 2025
In this episode of The Russell Brunson Show, I break down one of the most important lessons I’ve ever learned in marketing and business: Every company has one funnel that rules them all! …and the faster you identify and optimize yours, the faster you grow! I share the same framework I taught at Funnel Hacking Live this year, walking through the difference between acquisition funnels (how you acquire customers) and monetization funnels (how you make money from them after). Most people launch 10 funnels hoping one works… but the real secret is knowing which one deserves 90% of your attention, budget, and traffic. We also dive deep into the numbers from my own businesses… Including ClickFunnels, Prime Mover, Dan Kennedy’s legacy brands, and more. And I reveal how each one has a different “one funnel to rule them all” depending on the market and business model. If you’ve ever felt stuck, overwhelmed, or spread too thin trying to launch too many offers, this episode will snap everything into focus. Key Highlights: Why “One Funnel to Rule Them All” isn’t just a slogan, it’s survival!!! The difference between acquisition and monetization funnels (and why you need both) How much time you should be spending on social media vs. paid ads The actual CPA and conversion numbers from our Selling Online funnel What Agora does better than almost anyone in the world, and how to model it How to give yourself a raise every single day This is one of those episodes that separates marketers from business owners. Rewind it. Take notes. And go build the funnel that actually grows your company! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everyone?
This is Russell. Welcome back to the show. If you lost the list of my last episode, I was driving to the doctor's and now I'm driving home and I thought I was hanging out with you guys again. I got another 30-minute drive, so... Yeah. So good news, bad news. Got some x-rays. Bones are fine. I need to get MRI because I think both my biceps are torn. So there's the update. It's going to be awesome.
You'll have a chance to see me in videos with my arms all surged up probably here in the next little bit. But for right now, I'm still flying high and doing good. And I just want to talk about something I think is interesting. I did a presentation of this year's Funnel Hacking Live called One Funnel to Rule Them All.
which basically the concept was in each business, there's like one funnel that is the key. It's the most important. It's the one that you are focusing on for conversions, for traffic, for all that kind of stuff, right? I think a lot of people see my business and they see a lot of funnels and they mistakenly think, oh, Russell's got 40 funnels. I need 40 funnels. Or Russell's focusing on all these.
And the reality is, How do I explain this? There's two parts of business, right? Agora is actually, you know, the billion-dollar brand, Agora. They're probably the best at this. Like, you look at their business model. They have a front-end funnel, right? And the front-end funnel is all about customer acquisition, and it's usually a newsletter.
We sign up for a newsletter for a year for, like, $97, or it depends. Each department's got different pricing. And then it upsells, like, for $500, you get lifetime access to this newsletter. There's some other upsells and stuff, but that's basically their front-end funnel, right? It's the one funnel to rule them all.
So what they do is that's the funnel they optimize, they tweak, they test, they're focusing on, and they're spending tons and tons of money, like tens of millions of dollars getting people to buy that offer because it's the front-end, that's the customer acquisition funnel, right? It's the one funnel that rules them all. And then that's the front side of the business.
That's like the more complicated, the harder side of the business, right? It's very math driven. Like we gotta figure out the math and the creativity of how to get something to convert. But it's like the whole goal is just focusing on getting this thing where we can spend $1,000 a day, then $10,000 a day, then $100,000 a day and beyond, right? Um, it's, that's the harder part of the business.
And that's, that's the one that I think a lot of people don't spend time on. They do a funnel, they launch it and they move the next one, the next one. Right. So in our businesses, like each business has one funnel. That's, that's the focal point. Right.
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