The Russell Brunson Show
Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06
03 Feb 2025
What separates successful entrepreneurs and marketers from those who struggle? It’s not just strategy… values! In this episode of The Russell Brunson Show, I break down the essential principles that drive long-term success in business, marketing, and selling. I’ll share the core values we developed inside our company, Prime Mover, and explain why setting the right standards can elevate your business, your team, and your ability to influence and sell effectively. You’ll hear the lessons I’ve learned from top business leaders, personal mentors, and even my own experiences in wrestling that shaped these principles. Key Highlights: The role of “values” in sales, marketing, and business success, and why most entrepreneurs overlook them. How structuring your company around growth, contribution, and extreme ownership creates a winning culture. Why the best marketers and business owners funnel hack first instead of starting from scratch. The hidden power of over-delivering and how it turns customers into lifelong fans. The golden rule applied to marketing and sales and how treating others the way you want to be treated builds trust and drives results. The secret to pushing past mediocrity: Work until you’re proud. Whether you’re a marketer, entrepreneur, or business owner looking to scale your sales and influence, this episode will challenge you to rethink how values shape your path to success. Tune in and start applying these principles today! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson Show. What's up, everybody? This is Russell. Welcome back to the show.
Okay, today's episode, I wanna talk about something that most people don't talk about. They don't share outside of their own internal company. So, and that is your values. What are your company values? Do you have those yet? I'm asking because for me, For a long, long time, I always fought that. I was like, values are cheesy. Why would you do those inside your company? What's the purpose of them?
I would read people's values and they'd be a bunch of words. I'm like, that seems so stupid. Like, I don't wanna do that. So I fought it for a long time. Inside of ClickFunnels, we never really had a form of like, these are the core company values. We had values, we had things, but it was never like,
finalized and like printed on the wall where it's like a thing and i remember uh over the last year i had a chance to go to a couple people's offices i remember going to ryan panetta's office and he had a big old thing like his values like on the wall it's like that's kind of cool and i went to um andy elliott's the same kind of thing and then uh recently uh just so you guys know some internal workings inside of click funnels we basically took our company we separate into two companies uh just to be able to handle employees and management a whole bunch of stuff differently right um also different goals and focuses and so
One side of our company is ClickFunnels, which is the software side. And one side is called PrimeMover, which is the education, coaching, info product side of the business, right? They still work tandem, hand-in-hand, but we separate them differently. So now we have two different CEOs, two different, like all different things, right? Which has been a really, really cool move.
So we made that separation, officially started January 1st of this year. And then the new CEO we brought in for the coaching side, his name is Bill Allen. Bill's been an Atlas member. He's built a huge company. He's awesome. And we brought him in to be like the official CEO of the PrimeMover company, And one of the first things he wanted to do was like establish our company values.
I'm like, no, company values are cheesy. He's like, no, you don't understand. He's like, this completely radically transformed our entire business. Doing it, they're really cool. So we actually did a two-day planning event, planning a whole bunch of stuff. And then one of them was like, my homework was like, Russell, you have to figure out what value, like what are your values?
Like what are those things? And again, in the past, I always hated values. I look at people's value lists. It's like hard work, integrity, you know, and those things are all great. But I don't know. There's something about it. I just... they didn't connect with me. And I think it's because obviously they weren't my values. They were the things I was focusing on.
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