The Russell Brunson Show
Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know
08 Jan 2025
This episode of the Marketing Secrets podcast is one you don’t want to miss. Myron Golden and I teamed up to deliver an incredible session on "Persuasion Secrets," where we shared our best closing techniques to help you influence and sell like never before. From mastering the psychology of persuasion to implementing strategies that generate massive conversions, this episode is packed with insights that can transform your approach to selling. Whether you’re presenting on stage, hosting webinars, or creating engaging content, these techniques will give you the edge you need. Throughout the episode, Myron and I share actionable insights that have helped us close rooms of thousands and generate millions in revenue. From leveraging social compliance to building trust with the "all my cards on the table" approach, we dive deep into the psychology of influence and how to apply it to your business. Key Highlights: Social Compliance: The art of micro-commitments to guide audience behavior. Trial Closes: Using simple "yes" questions to build rapport and momentum. Overcoming Objections: Strategies for tackling "I can’t afford it" and other resistance points. Emotion, Logic, and Fear: Understanding the three keys to decision-making and how to balance them effectively. Kinda Like Bridges: Simplifying complex ideas to connect with your audience. If you're looking to refine your skills and transform your ability to persuade, this episode is packed with the tools you need to close more deals and make a bigger impact. Dive in and start mastering these techniques today! Special thanks to our sponsors: Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
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Hey, what's going on everybody? This is Russell Brunson. Welcome back to the podcast. Excited to have you guys here today. Today actually we posted something really cool on YouTube. over the last week or so that did really well and people loved it and I thought, man, this is something that would be really cool to share with you guys here on the actual podcast.
So kind of the back story is that a couple of years ago at Funhacking Live, I wanted to do a presentation called Persuasion Secrets and so I kind of mapped out a really cool presentation and I thought, man, it would be cool if I was able to pull Myron Golden into here and have him teach some stuff as well.
And so we did this really cool presentation where we tag-teamed back and forth like our greatest persuasion secrets to get people to buy and to come to you and all that kind of stuff, right?
und um anyway so that presentation happened for knocking live and then it's been like two years we haven't done anything with that footage and so i made two youtube videos one where i just pulled my persuasion secrets and the second video was just myron's persuasion secrets and it's really cool so i thought what if i share that with you guys right now today as we're going so um how many guys want to learn some persuasion secrets uh this will help you in your webinars your presentations your videos everywhere
Wenn es so ist, dann mache ich dir einen Vorschlag. Nachdem du das gehört hast, musst du lernen, online zu verkaufen. Wir haben ein Event namens Selling Online, das ich jedes paar Monate mache. Das nächste wird am Ende Januar kommen. Wenn du auf sellingonline.com gehst, bekommst du ein Ticket für 100 Dollar.
Es ist ein 3-Tage-Event, in dem ich mich tief in Persuasion, Verkauf und andere coole Sachen befasse. Aber es wird ein wirklich cooles Podcast sein, um euch in die Persuasion-Mindset zu bringen. Mit dem gesagt, gehe ich zum ersten YouTube-Video. Ich bin Russell Brunson und willkommen bei Marketing-Secrets-Podcast.
So what we're talking about today during this presentation, you can see the title, it's called Persuasion Secrets. And we call that, and I wanted to spend a good 45 minutes yesterday talking about persuasion, because in every aspect of your life, you guys are going to be persuading people.
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