Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
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Who is Matt Gray and what is his entrepreneurial journey?
And he's here in Boise in office, and we're going to be talking about some really cool things in his business. His name is Matt Gray, and thanks for coming to Boise, man. Yeah, thanks so much for having me. Great to be here. So you're living in Bali, but you've been traveling...
in your world travelers we'll talk about more but um yeah just curious the trip you're on right now why you're swinging by boise yeah so uh was yeah on a bit of a journey twice a year we run different events and experiences for founder os and we just ran one in austin and i figured well i'm in the country might as well make an epic trip out of it so took my parents to wyoming to yellowstone and uh grand teton for some hikes and then yeah we were talking and it was like why not make the trip out to boise you
Yeah, no one comes to Boise.
A couple of connections later, you're in Boise even though it's next door and you make it happen.
Wyoming to Boise would be simple, yeah.
Yeah, exactly. So yeah, no, it's great to be here.
That's awesome to have you here. So for those people that don't know you, like how did you get your start in this whole world?
How long ago? So yeah, a little background. When I was 20, I started a technology bootcamp in Canada, the first of its kind where we trained full stack. software engineers and then got them jobs at tech companies like shopify facebook uh google and over the course of a few years we trained 2 000 software engineers um one month after graduation they'd go through these like three months of intensive training and we'd train them up get them jobs 90 of them were getting jobs one month after graduating and uh did really well we ended up exiting the business to general assembly uh they bought us uh you know when they were coming north to canada After that, I was like, okay, a lot of things were great about this business, but I hated the fact that I was just stuck in Toronto running this in-person thing. And I knew the next business that I created, I wanted to have location freedom. So I picked up my bags, got rid of everything, and started traveling.
Went to New Zealand, Peru, came across this random website of all things called the Stoner's Cookbook. Some guys I had met when I was in New Zealand. I ended up buying the website off them and rebranding it to Herb. I kind of saw the writing on the wall of where the cannabis industry was going over the next decade and saw an opportunity to, yeah, like transform it into something much more tasteful, curated. And there was no platform that was really reliable and trustworthy around that niche. And sure enough, 10 years later, we kind of grew it into an audience of over 14 million people. And, yeah, so that's kind of a bit of the journey there. Did you sell that business? You still have that business? Yeah, really just passionate about helping founders, you know, kind of make the founder journey much more joyful. I think we're both kind of aligned around that. I think it can be lonely and difficult and yeah, overwhelming at times.
And I think when I set out to build FounderOS, I set out to build a business that worked. was kind of in my icky guy, like what I love to do, what I'm good at, what I could be paid for, and what the world needs. And sought out to build something that would feel like everyday retirement, like working on the stuff that even if I was retired, this is the kind of stuff I'd be doing every single day.
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Chapters
7 chapters
1
Who is Matt Gray and what is his entrepreneurial journey?
0:39–5:22
2
How did Matt Gray overcome burnout and addiction?
5:22–11:34
3
What is Founder OS and how does it help entrepreneurs?
11:34–19:08
4
How does Matt Gray create content and scale his audience?
19:08–30:24
5
What is Matt Gray's approach to organic social media growth?
30:24–35:26
6
How does Matt Gray's team structure support content creation?
35:26–40:53
7
What strategies does Matt Gray use for lead generation on social platforms?
40:53–1:04:50
Speakers
2 identifiedMore from The Russell Brunson Show
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