The Russell Brunson Show
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
02 Jun 2025
In this episode of The Russell Brunson Show, I’m sharing the second part of our recent ClickFunnels Connect event in Salt Lake City. After I kicked off the day and McCall Jones crushed it on stage, we brought up Bridger Pennington, and what followed was part motivation, part marketing strategy, and part masterclass in how to raise money, think bigger, and lead like a true founder! Seriously… His presentation was insanely valuable! If you’ve ever wondered how the top 1% think when it comes to capital, scalability, and leadership… This session is packed with gold! Key Highlights: Why most entrepreneurs struggle to raise money, and what Bridger did differently The surprising “David vs Goliath” mindset that helped Bridger compete with billion-dollar firms How to pitch your business to investors (even if you don’t think you’re ready) Why “small thinking” kills momentum, and how to build a vision people want to fund Bridger’s 3 keys to raising capital and building credibility fast What we can learn from the world’s best fund managers, and how to apply it to marketing The difference between being a CEO and a visionary, and how to grow into that next level of leadership Whether you’re bootstrapping a startup, scaling a sales team, or thinking about raising outside money for the first time… this episode will challenge the way you think about marketing, business, and what’s really possible when you step into the founder role! To learn more about what Bridger is doing and stay in contact with him… Go to BridgerPennington.com https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.clickfunnelsconnect.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job’s visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
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What's up everybody, this is Russell. Welcome back to the show. I hope you enjoyed the last episode where we talked about the ClickFunnels Connect event. You had a chance here for me and McCall Jones. And now I'm going to take you guys to the second part of that ClickFunnels Connect event. This one we've got one of my friends, Bridger, who has built an amazingly cool community and business here.
He's spoken for like live in the past. He's been in my Category King group and a bunch of other things. And yeah, just someone who I have a lot of love and respect for and Wenn wir das ClickFunnels Connect-Event in Salt Lake gemacht haben, habe ich gesagt, hey, du lebst hier, willst du kommen und sprechen? Und er hat es gemacht und er hat einige wirklich coole Dinge gespielt.
Sehr taktische Dinge, die ihr euch sehr schnell in eurem Geschäft modellieren könnt. Einige Dinge, die wir gerade im Inner Circle diskutieren, die die meisten wissen. Und er hat darüber gesprochen, was cool ist. Und der Weg, wie er seine Rede beendet, war auch wirklich mächtig. Also, hört auf zu Bridgers Präsentation. Ich hoffe, ihr liebt es. This is the Russell Brunson Show.
All right, welcome, y'all. Good to see you. Grab a seat, grab a seat. I've got a short period of time, so I'm gonna go fast. Does that sound good? You guys cool? I'm gonna get more tactical and real stuff about this question right here. You might be able to see it, might not, but don't underestimate the power of word of mouth. Word of mouth marketing. And how to get more people to talk about you.
The more I've been in business, the more I have realized A lot of this world comes down to, if I go to Earl, Earl, what do you think of Russell Brunson? I don't know if you guys heard that, but he said he's awesome with some enthusiasm. But if Earl said, ah, he's alright, that's it. It doesn't matter if Russell spends two million dollars on marketing, if Earl's like, ah, it was okay.
I'm probably not going to come to this event. But if Russell's like, what did you say again? He's awesome with enthusiasm. I'm like, oh, shoot, I'm going to show up. I'm going to be here on a, what was it today? Friday afternoon to come here, Russell talk and be at this place. There's so much power that happens offline. I had a good mentor. This is years ago. I'm in the ClickFunnels community.
I love this community. I was in Category Kings last year. I've been at FHL 2019, 2020. I've been the last six years in a row. I am a funnel hacker. I love this group of people. And I love so much the online automation and making ads and just being behind the screen and no one sees you. And then the more I've been in business, the more I've realized it's a pretty small world.
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