The Russell Brunson Show
The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07
05 Feb 2025
Most people build a funnel first and then try to find traffic. But that’s completely backward! In this episode, I share why your number one focus should be gathering an audience long before your funnel launches. I’ll break down the exact strategies I’ve used to dominate in marketing. Whether it's building ClickFunnels into the category leader or creating products that people are already lined up to buy. If you’re struggling to get momentum, this episode is for you. Key Highlights: Dig your well before you're thirsty - If you wait until your funnel is live to build an audience, you’ve already lost. The two paths to traffic - Working your way in (free strategies) vs. buying your way in (paid ads). You need both, but I’ll tell you where to start. The power of relationships - Most successful marketers don’t rely on ads alone. I’ll show you how connecting with the right influencers can send a flood of traffic your way. Why publishing content is non-negotiable - You can’t just build an offer and hope people show up. I’ll explain why consistent content is the secret to long-term success. How I’ve used these strategies to dominate competitors - From beating Leadpages to taking on GHL, I’ll share the mindset and tactics that keep ClickFunnels ahead. If you’re serious about selling online, you can’t afford to wait until launch day to find your audience. The second you decide to start a business, you need to start gathering the many. In this episode, I’ll break down exactly how to do that, so when your funnel is ready, you’ve already got a crowd waiting to buy! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everybody?
This is Russell. Welcome back to the show. Excited to be hanging out with you guys today. And today we're gonna be talking about getting insane amounts of traffic to your funnel before your funnel's even live.
This is one of the biggest problems I'm seeing inside of our community is people, they are spending time building a funnel or building an offer, putting things together, but they're not focusing on the most important thing, which is planning all the seed you need ahead of time before you actually launch your funnel. So that's what we're gonna talk about. We're gonna go deep into it.
And for any of you guys who are building but not getting the eyeballs, the leads, the following ahead of time, We're going to fix that for you guys today and show you a very fun, simple way to do that. But before we do, I got to start with some stories because anyway, I'm enjoying the new podcast style and you guys have been telling me it's been fun.
I've shared a lot of stories again, like I used to back in the day and people are loving it. So I'm going to tell you some stories that will hopefully motivate you and get you excited. One story is the fact that this shirt I'm wearing today, I saw this on the Joe Rogan show. He had it on during his podcast episodes. I'm hoping that by default, me wearing this, our podcast will grow.
So there you go. There's number one. No, but for real, the story I want to tell you guys today, it was one, it was actually, I lift weights in the morning with the trainer and I can't remember what conversation we got in, but we started talking about this and this story popped in my head. I hadn't thought about this in like probably 20 years and I thought it was really funny.
So this comes down to like, I don't know. My number one – I took Strength Finders. My number one strength is competition. Like I love competition. I thrive in it. The more that it is, the better it is and all sorts of stuff. And I think that's why this business has been so fun for me. We first launched it. We were the underdogs and we had all this big competition.
We had all these companies that take on funding. I remember Leadpages when we first decided to create ClickFunnels. They just take on $5 million in funding eventually. They had like 40. And so I was like, we got to beat them. So we were racing to beat them because we had no funding. It was just us with our brains and our intuition and our energy running.
So that was like the initial thing that we went through, right? And eventually we beat them. We surpassed them. And I have not heard the word lead pages in a – I don't know, five, six, seven years. The next was like, okay, who's the next company? It was like, boom, it was Infusionsoft. They just got like $150 million in funding. So like, all right, there's the next goal.
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