The Russell Brunson Show
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
23 Apr 2025
In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now. It all started with a question from my friend and longtime funnel architect Jake Leslie: Why are so many people skipping the core $97–$297 offer? Why do so many funnels go straight from free lead magnet to high-ticket sale, and then wonder why nothing converts? Jake’s rant sparked one of my longest solo riffs ever… And it turned into a full-on masterclass in value ladders, offer sequencing, business longevity, and the difference between strategy and tactics. If you’ve ever wondered why your funnel isn't converting the way you want it to… This episode might save your business. Key Highlights: Why “free opt-in → high-ticket call” worked for a season (but won’t anymore) The real reason 90% of online businesses flame out in 18 months or less What Dan Kennedy taught me about the evolution of advertising costs - and why it changes everything Why value ladders still matter more than ever (despite what modern marketers claim) How to keep your audience buying from you week after week with strategic offers What Napoleon Hill was teaching about customer acquisition back in 1917 (and why it still applies) The metrics behind our $100 front-end offer and how it ascends 5.5% of buyers into high-ticket coaching The actual difference between marketers who last 25 years… and those who peak for 25 months This is the kind of episode you’ll want to re-listen to - especially if you’re in that weird zone where people are clicking, leads are coming in, but nothing is converting. The problem isn’t your funnel. The problem is your value ladder is broken… or missing entirely. Let’s fix that. https://sellingonline.com/podcast https://clickfunnels.com/podcast https://30days.com https://clickfunnelsdropshipping.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
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Das ist der Russell Brunson Show. Was geht, Leute? Ich bin Russell. Willkommen zurück auf dem Show. Die meisten von euch hören das wahrscheinlich, aber wenn ihr mich jetzt seht, habe ich nur eine Arme. Das scheint eine negative Sache zu sein, außer dass ich in zwei Tagen meine andere Bicep operiert habe und keine Arme habe.
Und gerade jetzt bin ich so dankbar in meinem Leben, dass ich eine Arme habe, die eigentlich funktioniert, weißt du, dass ich bald keine Arme mehr habe. Also, Backstory für diejenigen, die es nicht wissen. Russell hat mich ein paar Wochen hergestellt, ich habe beide meine Bicep gezwungen. Und also... Sie haben die erste Surgery letzte Woche gemacht, und jetzt die zweite.
Long story short, es wird drei oder vier Wochen sein, in denen ich beide Arme in Kasten habe. Das wird mich dazu fordern, weniger zu tun und mehr zu denken und mehr zu sprechen. Es ist lustig, dass ich mehr Podcast-Episode, mehr Interviews und solche Sachen schaue, aber auch strategische Spenden, weil ich wirklich nicht type.
Ich kann gerade mit einer Hand typen und es ist viel langsamer, aber bald werde ich mit meinem Nase typen oder mein Team wird für mich typen. It's going to be kind of an interesting season, so I'll have a chance to start thinking more strategically as opposed to tactically doing stuff. So I'm really looking forward to that.
A lot of you guys who have ever gone on vacation or something, it gives you that time a lot of times to break away when you start thinking about things differently. So anyway, just kind of catching up on some stuff like that that I think is interesting. Today's episode, I wanted to talk about funnels. I don't know about you, but it's still my favorite topic.
I still want to talk about these all the time. And a lot of times recently I talk more about personal development and
traffic generation other things like that um but i just want to go deeper back into funnels for a lot of reasons number one it's still my favorite topic uh but number two one of my close friends jake leslie has been our core lead funnel builder for um i don't even know five six seven years um he asked a really interesting question some of his clients he's working with um and so i'm actually gonna play his voxer so you guys can hear it uh to hear what his question was and i'm gonna dive into this because it's definitely a trend that we see a lot of people um
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