The Russell Brunson Show
Unlocking Desire: The Missing Ingredient in Marketing and Sales | #Success - Ep. 04
27 Jan 2025
In this episode we’re diving into one of the most powerful forces driving success in marketing, sales, and life: desire. I break down the three steps to understanding and amplifying desire - not just for your customers, but for yourself and the people you want to influence. Whether you’re trying to boost sales, refine your marketing strategies, or motivate yourself to reach new goals, learning how to harness and amplify desire is the key to unlocking success. We’ll talk about how to identify existing desires, connect those desires to the results you’re offering, and amplify them to create unstoppable momentum. I’ll also share personal stories - from wrestling, parenting, and even building ClickFunnels - that reveal how desire has shaped who I’ve become in both business and life. Key Highlights: The Three Steps to Desire: Identify, connect, and amplify to influence and motivate. Why desire is the foundation for successful marketing, selling, and personal development. How to inspire desire in your customers, audience, or loved ones - even when it feels impossible. The power of proximity: Surrounding yourself with passionate people to fuel your own fire. Reframing false beliefs: Overcoming the subconscious barriers that hold you back from success. Whether you’re a marketer, entrepreneur, or someone striving for personal growth, this episode will give you incredible insights to influence others and truly get the results you want. https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Episode
Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine-to-five and to launch their dream than any other company on earth.
ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is The Russell Brunson Show. What's up, everybody? This is Russell. Welcome back to the podcast.
Excited to have you guys here and excited for this new format. I've really been enjoying it and actually gotten really good feedback from you guys so far. So unless something else changes, we're going to keep on going down this path, which will be a lot of fun of me just kind of picking topics I want to geek out on in different areas. So today's topic I want to talk about is desire.
But what's interesting is I want to talk about this from different uh, like probably two different standpoints. One from you as a marketer who's trying to create desire in the hearts of the people you are selling because more desire to have the thing you're selling, the more likely they are to buy. But number two, how do you create desire in your own heart, right?
In your own body, in your own thing, like, you know, you should be desiring this thing, but you're not like, how do you, how do you create desire? And then on top of that, how do you influence people? It's kind of a multi-purpose thing. So I don't know if this one's categorized under secrets of success or marketing secrets or selling, but it's kind of a blend of all those.
But it's been something that's been on my mind a lot recently from a lot of standpoints. Obviously – Uh, I think it, for me, it stems off of, I mean, honestly, number one is my kids. Like I love my kids. They are the coolest people in the world. Uh, but they are also for me, the hardest people to influence, like, and to help and to guide and to teach.
And it's so weird to me, you know, like, um, all people who pay me insane amounts of money for me to give them my advice. And my kids are like, dad knows nothing. I'm like, I swear I know something like that. I'm sure you guys experience that if you have kids as well. It's really hard to be – what do they say? It's hard to be a prophet in your own hometown, right? And so that's been interesting.
So I keep thinking about it. I'm like, how do I create desire in my kids for stuff that's good, right? Stuff that they should desire for like God and like eating healthy and being – like all these things I just – like I have huge desire for but they don't. How do I influence them? How do I – it's hard, right? But then at the same time, it's like, okay, how do I –
The people I'm influencing, like my funnel hackers, my prime movers, the people I'm trying to help in their journey, like how do I influence them? If they already have desire, how do I increase that desire so that they're more likely to actually follow through and actually do the things?
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