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Venture with Grace

Alex Mashrabov Founder and CEO Higgsfield AI generative video and consumer AI

24 Sep 2025

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Alex Mashrabov is the Founder and CEO of Higgsfield AI, a leading generative video company whose personalized storytelling app quickly reached #1 in graphics on the App Store and debuted a state-of-the-art video world model in 2025. Previously, he served as Director of Generative AI at Snap Inc., leading MyAI chatbot development and GenAI AR effects for hundreds of millions of users, after Snap acquired his startup AI Factory for $166M. Alex holds master’s degrees from MIPT and Innopolis, is a Forbes 30 Under 30 honoree, and angel investor in AI startups like Scale AI, Anthropic, and Brex, with a reputation for building world-class teams and innovative consumer products at scale.Topics: Scaling generative video AI startups: challenges and strategiesAI-powered content creation for media and marketingLeadership lessons from building breakthrough AI products at Snap and beyond

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