Ep. 45 Helping a music distribution pioneer return trust to the music business

With AI-generated songs and streaming scams on the rise, music distributors face mounting pressure to verify real artists. EMD Co-Founder and President David-Olivier St-Pierre Garcia joins Veriff Voices to discuss how Veriff is helping EMD fight fraud, protect artists, and restore trust in the music industry. [00:17] Introduction [02:17] EMD’s value proposition: what sets you apart? [04:05] Fraud in the music industry: how big is the problem? [05:57] Who’s responsible: platforms or distributors? [07:43] Impact on artists and others affected [09:02] Why is the music industry so vulnerable? [10:43] Solutions to combat fraud [14:16] Impact of implementing Veriff [16:35] Restoring trust in the industry [17:39] Future challenges: AI’s role in music [22:28] Fraud trends in the next 12 months [25:01] Government regulations: will they step in? [26:39] Advice for artists and companies [29:54] EMD's vision for the future Read more about this conversation, here: https://bit.ly/420vUmm. 

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