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Veterinary Voices

How Culture Storytelling Builds Trust — Before Anyone's Even Looking - ep 246

18 Nov 2025

Description

Most great vets and nurses already have a mental shortlist before they start job-hunting. Clinics they've noticed, names they recognise, places that seem good to work for.If you're not on that list, you're starting cold when you post a job ad. And you'll stay cold for a very long time, no matter how much you spend on job boards.Here's the problem most clinics don't realise: you think you're active online because you're posting regularly. But if all you're talking to is your clients — pet care tips, vaccination posts, cute patient photos — then from a jobseeker's point of view, you've gone completely dark.You're invisible to the people you need to hire.This episode shows you what future vets and nurses actually need to see from you, why trust builds before they're even looking, and gives you one simple thing to do this week that changes the pattern.LINKS:LinkedinEmailVetClinicJobsStruggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic. The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

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