9 Reasons Why Your Course Isn't Selling
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Why isn't my online course selling?
Hello and welcome to this week's episode of the You Can Podcast. Today we're going to be talking around why your course is not selling, okay? So you've put together some sort of course, so it's some sort of journey program that a customer will go through to take them from one point to another. And this may take all sorts of different formats. It may be that they go off and they listen to resources and information on their own. It might be that they do that, but they also spend some time with you. It might be that you are working through with them and helping them to come up with an outcome, but based purely on bespoke and one-to-one working. The point is, is that a course is a set program, a set approach that you are using that somebody on boards onto and goes through that process to get that outcome. That is the point of a course. It's a systematized process. But there are so many people out there with courses that are collecting digital dust. They're not doing what they hoped they would.
They're not getting them out there as they hoped they would, either because they're not being marketed or a number of reasons we're going to go into on this podcast. So where do I start? Well, I have sold thousands of copies of my course, literally thousands of copies of my course across the globe. Okay. I know what it takes to make a course successful. okay and that does not happen without having my own um highs and lows let's say you know i've had a few total flops from time to time i've put things out and they just haven't gone i put things out and they've flown you can learn a lot from both but actually what gives you the time to learn are those which don't go so well because you have that time because you are not then implementing you're not then onboarding people you have the opportunity to reflect during the time where you hoped you would be doing those things
So here are nine reasons why your course isn't selling. First up, the market doesn't want what you are offering.
What are the signs that the market doesn't want my course?
Now, this is always obviously a bit of a bitter pill to swallow, but as simple as it sounds, if your target audience doesn't want or they're not prioritising what it is that your course is offering, the outcome that your course is offering, for example, you know, it's very easy, you know, straight to mind comes weight loss. OK, if your audience doesn't want weight loss, which it would be surprising, but you never know, then they are not going to want to buy it and therefore they are sat there, your resources are sat there, your course is sat there doing nothing. Next up, your course gives them what they need, but not what they want. And this is always a bit of an aha moment for some people.
How can I align my course content with customer needs?
It's similar to the fact the market doesn't want it, but with a slight twist that You're selling people what they need. But that's not always what they want. That's not always they are willing to pay for. OK, going back to the weight loss idea, you lose 36 pounds in six weeks by tracking your food and eating like a rabbit and not having any coffee or alcohol. That might get results, but that's not what people want. And so that then would be a case of looking at your messaging. OK, how am I positioning this? Where is it going wrong? Because the communication of what your course can provide isn't hitting home. It's not attractive. They do want that an outcome. They do want to lose weight in this example, but they're probably not very enthusiastic about the route that you take to get there. The next up is around the same sort of theme with the messaging, but it's around not having a big promise. I talk to people on a weekly basis who have said to me, I say, what will people get from this course? And they start saying, well, they'll get...
a check in a week, they'll get a resource area, they'll get a workbook to work through, but they are all features, okay? And it's really, really important to be clear on this is a feature, this is not an outcome, okay? OK, so if you are able to say at the end of whatever you describe what that means is OK, then delve that bit deeper. What does that mean?
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Chapters
7 chapters
1
Why isn't my online course selling?
0:05–2:05
2
What are the signs that the market doesn't want my course?
2:05–2:46
3
How can I align my course content with customer needs?
2:46–5:41
4
What role does pricing play in course sales?
5:41–7:04
5
Why is consistent promotion essential for course success?
7:04
6
How can I create a compelling course promise?
5:03
7
What mistakes do course creators make with their offers?
4:19–14:32
Speakers
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