Sarah Jolly Jarvis
Appearances
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
The most time consuming customers you tend to come across are those which are not your ideal. You get them on board. You realise that they are going to be trickier. They are going to be more time consuming. And actually, they take up more than their allocated time. you could probably have two clients in that timescale and deliver better for them than one difficult and not ideal client.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
So why is that important? Well, it's important because you don't want to get yourself wrapped up in the implementation. You've got to be working on the business as well as in it. You've also got the fact that you want proven results because proven results end up creating you more business, more work. And so you can begin to get referrals. You can begin to build a reputation.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
You have evidence that those individuals who purchase your offer or the outcome that you're promising or the product will go on to actually receive that and get that positive experience and get that value for money and get the outcome that they've paid for.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
So those testimonials, it becomes easier to secure new customers with those testimonials, with that social proof, with the evidence that you can deliver. If your time is spent delivering for people who aren't ideal, who aren't going to get results, who aren't going to provide you with that evidence. then it's going to waste your time. It's going to slow you down.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
So I pick people on a regular basis who they have clients, they are busy, but when you start to look at the type of clients they've got, they're the ones that suck up all their time and won't give them that result. So I always say to people that you're not after that transaction, you're after the testimonial.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
So when you're doing your sales process with those individuals, remember sales is a two-way process. It's your opportunity to get to know those individuals better and to suss them out and to see what they'll be like to work with. Your gut instinct on that is normally very accurate, just to put in there. And so you begin to realise that actually this person isn't ideal.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
This person is going to take up that time. And so during that sales process, it is a two-way vetting scenario. And sometimes it is a lot more sensible. And sometimes I totally understand this is really tricky to do, but it's easy to let a non-ideal client go.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
I'm your host, Sarah Jolly Jarvis, and today we're going to be tackling the number one reason why most businesses struggle and consequently go on to fail. More importantly, how you can avoid it. Okay, we'll cover why leads matter so much, how to attract the right kind of customers and how to avoid the trap of scaling without a solid client base. So let's jump in.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
um or you know to be more specific to let somebody go who who is going to take up too much of your time they can they don't have to be your perfect client but if you can get those ideas that you know what this person is going to take up a lot of my time they're complaining they're they're they're absorbing a lot um they're taking a lot from me and they're not making as much progress as i'd like for example if you're an expert if it's a product and they're not necessarily going to be using that product in the right sort of way they're not going to get the
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
And so let those individuals go and use that product for the right people. Use your offer for the right people. So you've started out, you've got those foundations there, you're getting leads in. Then it comes the next bit, which is the scaling trap. Okay, so you've got different times within your business that actually leads and the amount of leads coming through may become a problem.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
So the next kind of key bit is the scaling side of things. When your overheads start to increase, you start to take on members of staff, even if that is on a sort of temporary or contract basis.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
if you scale too soon once you've got some success that temptation is to scale quickly yeah to hire more people to get people into those roles to be doing the things that you don't necessarily enjoy that much to be doing the implementation and when we were growing the agency you know we were had to be very mindful and we found ourselves in a position where we had people on the payroll
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
who were not customer facing, who were not income generating. For example, with the agency that we had, you were taking on staff as media buyers. And so the thing is a media buyer meant that you could increase your capacity.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
Other supporting staff, somebody to edit videos, somebody to do the admin side of things, they, whilst they could help things run more smoothly, they were not income generating. And so you were better off looking at those income generating opportunities than you were looking to fill roles where it's the admin side of stuff.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
You can get a VA in, you could get a PA in on a sort of temporary basis to help you with those sorts of things and see how it goes. But don't overstretch yourself, particularly on people who are not income generating roles. So you end up increasing your expenditure on HR, for example. You might invest in more tools. You might increase your marketing spend. But this is the problem.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
If you haven't nailed down that system for consistently attracting and converting those quality leads, if you're relying heavily, for example, on referrals, then you're not in control of that pipeline and how quickly those individuals are coming through. What you want to be able to do really with your pipeline is to understand, right, I do this and this increases the amount of interest.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
And then I can scale that back when I don't need anybody and then I can scale it up again when I do. And so you want something that you can be in more control over, a bit more like a tap that you can switch on and off. Between juggling client meetings, managing your website, keeping up to date with everyday tasks, who has time to stress about website security?
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
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You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
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You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
First up, we want to be looking at the foundations. Okay, so when you start out in business, every business needs customers. Without them, you don't have a business. You have a hobby and potentially a very expensive and time-consuming one at that. Okay, when you're starting out, that focus should be on the building of that predictable and repeatedly way to generate leads.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
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You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
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You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
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You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
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You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
Visit kingsta.com to get this limited time offer for new customers on select plans. Don't miss out. Get started for free today. That is what you're looking for when you are looking for having those processes in place to get those leads. A lot of people end up scaling before they've nailed down a system for consistently attracting and converting those leads. And then the problem is then,
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
With scaling, you've got more overheads, you've got more pressures to bring in that money and that puts a lot more pressure on you to actually bring in those customers. Then you're more likely to take on customers who aren't the right sort of fit because you need the money and then there you go again, you go into that cycle.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
Why do most businesses fail? It's not what you're thinking, it's not a lack of passion, it's not issues with the product or the offer or even their competition. It comes down to one thing and that is not enough quality leads that actually convert into paying customers. Welcome to the You Can Podcast.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
So if you've got more expenses than you have revenue, if you're relying on inconsistent or low quality leads that are keeping you super busy, or you're overworking and underpaying despite working harder. So we found at the agency that the only people who were getting the decent, consistent wages were people who were working for us, not ourselves.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
And that is where we really needed to kind of take a check on that. And also to be fair, figure out what direction we wanted to go in and where our skills lay and where we actually wanted to be spending our time. So why leads still matter at this stage is because more revenue comes from those more of those conversions. OK.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
The takeaway on this is if you haven't got a proven, predictable lead generation system in place, then I would hold off the scaling as much as possible, put temporary stuff into positions, et cetera, et cetera, to fulfill what you've got, but be in a position where you can easily do something about it if you find yourself missing those clients coming through.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
Okay, you need that pipeline or whatever else you want to call it, which refers to that journey that people go on. You need to have people in that process of getting to know you, like and trust you, to be in a position to buy from you.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
So I talked about the problem and you're like, yeah, okay, Sarah, I get that. I definitely have one of those problems. But what do you do about it? Well, you know that I love ideal client, okay? And the first step in this process is to look at your ideal client, okay? Get super clear on who you want to be working with, the problems that they are facing, the problems that you are solving, okay?
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
Where are they hanging out? Okay, because that's really key. That's where you can tap into that resource. It's your little happy hunting ground. Where can you go and find customers? Where can you get in front of them and show them that you are the answer to their problems? Show them that you understand their problems. How can you do that?
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
And then what are they willing to pay for the solution that you are offering and where does that fit for you? And I think sometimes there can be an inconsistency there. So, you know, yes, they do have a problem, but your pricing just isn't right. It's not positioned correctly for that problem for those individuals. The next thing to then look at is your offer. It needs to be an attractive offer.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
It needs to be something that speaks directly to the problems or the outcomes that those customers are looking for. You want to make it easy as possible when you dangle that opportunity in front of them for them to say yes. okay? A decent offer, it will sell itself without all the bells and whistles, okay?
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
So people saying, oh, you know, I need this and I need that, I need this landing page, I need this branding doing. At the end of the day, absolutely, you need people to be aware of your offer in order for it to sell, okay? There is no way that a decent offer will sell itself if it is being sold to an empty room, if it's not being promoted, if it's gathering dust somewhere.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
Maybe if you're getting it out there, even if it's imperfect, even if the branding isn't quite right, even if the look and feel of it isn't quite right, a decent offer will sell without those things being totally up to scratch. People who are getting the outcome they're looking for
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
from an offer from a product they will overlook the absence of those bells and whistles in order to get that outcome they don't really care that much it's the icing on the cake it's the things that make you look professional but they will still go for things that are imperfectly presented as long as they are made aware of it and it's a decent thing that actually meets their needs
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
Now, as you get into business, as you start to get customers on board, you begin to realise that actually you don't just want leads who turn into customers, you want the right kind of leads that turn into the right kind of customers, okay? Not just any leads, you want quality leads.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
So when you've got that understanding in place, when you've got a decent offer in place that is attractive to those individuals that you're trying to target, then it's about building that consistent lead generation system. You need a predictable and scalable way to bring in leads. That might take all sorts of different formats, okay? It might be email marketing.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
It might be a funnel off of social media. It might be paid ads on a social media platform. It may be your SEO and working through that side of things. It might be referrals and partnerships. If you can consolidate those up, if you can get enough of them, then actually you can be less reliant on single individual people. And, you know, you've got you're spreading that risk.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
You're making sure that you have got number of channels where people can feed in potential customers to you. The leads thing, you know, my husband and I, Martin and I, we run the lead generation, the outsider things as a business. They are, leads are really important. They absolutely are. But actually, leads are only the starting point. These leads have to convert.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
We talk to clients and we're like, you know, what's the conversion rate? How are they doing? What sort of quality of lead are you getting? And you need to focus on that conversion. It's not enough to be like, oh, people are coming into my world. They're doing inquiries.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
are they buying okay so you need a strong sales process you need to follow up however good something is your marketing doesn't need to be spot on but you need to have a sales system in place to enable those individuals to buy from you it is busy out there and so people are easily distracted a good sales process will help you make the most of those leads
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
client onboarding that builds trust will help you to retain those customers and give them a good experience and get them referring other people into you check out your numbers look at what's happening are you converting what percentage are you converting what is happening why aren't more people converting those are the sorts of conversations you want to be having
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
So in summary, guys, businesses fail because they don't have enough quality leads that convert into the paying customers. That's the crux of it. That is the number one reason I see businesses fail. Address your lead generation system. Know your ideal client. Craft an offer that is... so clear to them what outcome they are getting. Okay, give them something that they really want.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
Build a reliable lead pipeline off the back of that and then convert those leads as effectively, as time efficiently as possible. If you want a deeper dive into building a scalable lead generation system, then drop me an email at sarah at youcan.online or drop into my Facebook group, You Can Women in Business. And you can find out more around the different types of support that I provide.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
The reason for that is because you want those leads to be aligned with your offer and your business model and where you wanna be taking that business. You want those leads that are ready and able to buy ideally as much as possible, because then that makes your sales process a lot easier. Attracting the wrong leads that lead to poor results. It can waste your time. You can feel frustrated.
You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
Thanks for listening to the You Can podcast. If you enjoyed this episode, please leave a review and share it with someone who needs to hear it. See you next time. Remember, you can build a thriving business. Bye for now.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
If you have, then please do like, share, everything else to help the podcast get out there and meet more people. Please do review as and when you can and make sure that you are subscribed. So that's it for me this week, guys. I look forward to speaking to you next week where we're going to be talking a little bit more around automation and when to automate and when automation is not a good idea.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
So that's it for me this week, guys. Have a great rest of your week. Bye for now.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
It doesn't matter to me if they're coming to me as a producer of something. If they're not getting enough leads, then those elements need to be looked at. Okay. It just needs to be applied uniquely to that individual. But the principles are still the same. So as an efficiency, if I was to teach every single one of those from scratch every time, it would take three to four hours per client.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
but there is a smarter way. Okay. So before a session with me, clients complete structured training modules on the marketing, the target audience and the audience growth. Okay. The benefit to the client of that is that they learn at their own pace that you can't, you can't rewind me. You know, I do do recordings of the calls, but they're not going through slides. They're not going through visuals.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
They are very basic because I'm talking to that individual. So they're able to learn at their own pace in their own time. We are busy individuals. Some of us work well by sitting down and working through something all in one go. Others of us feel overwhelmed with that. And so it's better to break it up. And so they might do sort of 15, 20 minutes at a time.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
They're able to revisit that material at any time. They're able to do that material at any time. Whether they're snatching time or whether they work better in bitty times or whether they're gonna block out a whole session. Some of us, I work really, really well at night. Okay.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
So if I was to be using my optimal time, it would be evening when everybody else is winding down, everyone else is going to bed and I am working and I can really then bosh things out. I can really focus on stuff. Now, if I was working with somebody who actually they're a morning person, we're never going to match up.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
And so, you know, it enables that individual to do it in their own time at the time that works for them. Okay. They're able to come to sessions prepared with information and So rather than me putting them on the spot, for example, with, you know, ideal client that comes up a lot. Everyone's always like, yeah, I've done an ideal client.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
I've had one client in the whole time that I've been working with businesses who has actually had all that information to hand right there and then. And we've been able to move on from ideal client because they've already got those foundations that I've been able to take on that information. But it has not been an exploratory process for them because they've already had it there.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
So, you know, you've got that traditional mindset of we often believe that direct, the face-to-face time is the most valuable. You know, getting access to that person And that's where that value is for those clients. And to a point, I 100% agree with you.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
Everybody else, there is something that they can learn from the exercise alone. And so by getting them to tune in with that and then provide me with the information, we are able to make better decisions. The information is more focused, okay? We're able to make informed decisions based on that.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
If there is anything that they need to go away and think about, I'm not having to put them on the spot in that session in order to move the session forwards because they can go away and they can work on this and come to the session ready. And so there isn't any time wasted. There isn't any guesses made because we don't have the information there and then.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
But from a time point of view, we need to keep moving on. And so it's a much more rounded resource of information, bank of information that we are then able to draw from. So that is a much smarter way of working. The time they have got with me, one-to-one, to get that tailored advice, I'm actually giving them tailored advice specific to their scenario. It's time efficient. It's to the point.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
And they're not getting that watered down with overwhelming other questions, other bits of information that we need to get. You know, you've all been in those meetings where at the end of it, you just feel like, oh my gosh, I feel like I've run a marathon. And so because you've had to do so much mental work in there. So that's the benefits of the client. But what about for you as the expert?
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
Well, it can save you three to four hours per client. Yeah, just in that initial setup alone, that's what it saves me. It allows you to serve more people because you're not having to provide that information. It also obviously enables your business to scale because you can take on more people within that time. So you've got more of those time efficiencies.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
And it also enables you to have continuity and quality control over the information that you are providing. You know, if you speak to me at the beginning of the day really early, my...
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
sort of explanation of stuff might not be as good as as if you spoke to me in the evening whereas you've got consistency there with the information that you're imparting as well if anybody's got any questions if things you know keep cropping up that show that the information isn't as um as in-depth as it needs to be it doesn't confirm all the the information for them then you can go away and you can add things to it to make sure that you've bolstered it out
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
I was talking to a client recently and she said she'd signed up for somebody else's program and she'd gone from having that opportunity to speak to that individual to having no access to her. And she felt rather cheated by that. And I totally understand that. We're not talking around taking any contact with you away.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
And so it's not necessarily a create once and never come back to. It is sometimes a working resource, but very quickly you get that resource to a point where it is good, it is decent, it is creating the outcome that you're looking for. So I'm going, right, okay, so what you do is you send people off and you have prerecorded resources, but what does that really look like?
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
And in this part of the podcast, I'm gonna break down for you what that looks like, where that looks like for my business, what that looks like for a lot of my clients. So normally what would happen is you would onboard a client, I onboard clients, and they are given access to what's my training area. Within my training area is hours and hours of training.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
Now, not all that training is going to be relevant to them, thank goodness, but You know, I've got probably over 100 hours worth of training in there now. So, you know, for some people, they're not going to be starting a podcast. For other people, they're not going to need one pages. For other people, they're not going to want to go to automation and software straight away.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
And so, you know, it's really about having those resources there that I've built up over time. I have never pre-recorded them. No, I haven't. They have all come from live workshops and trainings that I've done where I have saved those recordings. And so for me, that works very well. I haven't on some cases re-recorded from those normally again in a live workshop.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
to enable the information to come across more clearly, et cetera, et cetera. But it is all been derived from creating as I go. So I have never had to sit there and be like, right, I need to create a resource which does this, this, this, and this. And that's what is normally the process for my clients.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
So I'll say to them, you know what, let's start looking at taking some of this information and putting it into
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
um a a course a resource that stands alone from you where you don't have to keep um you know using your time and and trading that time for money and so i will get them to start recording stuff for clients they've currently got and then um or i'll get them to do it if they've got a group that's really good i tend to not record and save the recordings
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
Hello, and welcome to the You Can Podcast. I'm your host, Sarah Jolly Jarvis, and today we're gonna be talking around how you can provide high value client support without overloading your schedule, how you can serve more clients without adding more hours to your day, to your work day, to fit those clients in.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
where it is just one client, it tends to be for clients who, when it's a group, if you don't have a group, then sometimes it does make sense to, rather than have that one individual on there and it'd be a bit awkward because you then end up talking more specifically about the business, is to do that training as a bit of a standalone. But all you do is you think, right, okay, you know what?
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
Um, John, my client, he needs information on this, this, and this. So I'm going to create those videos and you have that person in mind.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
But what if I was to tell you that you can actually provide more value and help more people and work smarter always freeing up your time, always actually providing those individuals with the support they actually need and the value that they expect. Tailored advice is super important. It enables you to take that theory or the
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
And actually it is really powerful to have a group of people to, or to have an individual in mind when you are creating these resources, not so you can make reference to their individual businesses because you don't want to do that, but just so you can be clear in your own head over what you need to cover and what you want to say. Um,
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
I often, when I'm doing these podcasts, think about who I am talking to and the type of person who would need that information and what information that they would need. And then, so you record those resources. You can record them on something as simple as Zoom. Obviously there's other platforms available, whichever works for you.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
From there, you're then downloading that and then you're uploading it into somewhere which can hold those videos. Now, you can start off with, and I'm gonna go into this next week with where automation fits in your business. And so do tune in next week for that one. But I do like people to start off with something very, very basic. And so you are testing that concept.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
You are making sure people want it. You're making sure it works before you go and invest in anything. If you're that little bit further down the line, you've got the clients, you've had the clients through, you know that you're confident that you need this resource. You're already using an email system. You're already using a CRM. Please tell me you're using a CRM.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
I probably need to do a podcast on that soon. You've also got, what else does it do? So calendar, managing calendars, anything like that. If you're already doing those sorts of things, you may already be using Go High Level. You may already be using a white labelled version of it. There's a lot around. We use Go High Level. It responds. It's the answer to so many different things.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
They've now got an app. It's very much looking to address the demand for things like school, ClickFunnels, ActiveCampaign was our email provider. Thinkific was the platform we used to keep all our trainings on. And it's really taken that and just put it all under one place. And that is
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
go high level software that we use the courses are easily accessible the plus point for me is that it's also very easy to upload so when I have done a training I will go in and I'll just upload it into the training area I don't even get anyone else to do it because it is so quick that in the time that it would take for me to brief somebody else I might as well have just where it needs to go etc etc category I'm already opening it up to look at the category so it's just putting it straight in
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
So that works really, really nicely. The dashboard can be customized so when the user and user experience can be customized so you can have different looks to it, different feels to it. The entire process can be automated. So I just say that somebody's got access to an offer and that's it. It sends them an email, granting them access, giving them their details, their login details, etc.,
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
And so it is very user-friendly. We used to have things where we would use Zapier to zap between the different technologies. So somebody would sign up, they'd then zap it over to Thinkific. If something went wrong with the zaps, which it did one time, all those zapping automations went down.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
And you're then having to sort of look through and investigate where it went wrong, when it went wrong, and manually doing stuff. So for us, it was a bit of a no brainer. We've got an agency account with them, which is quite a bit more sophisticated than the most basic level that you can get with them. We offer sub accounts out.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
We have clients when clients on board with me, they get access to an account on go high level for the duration of working with me because.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
that you need that access, you want that access to those different resources so that when I say to them, you know what, you'll need a landing page for this or you'll need a sales page for this or you'll need a checkout, they can just go away, they can use one of our templates and they can create it.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
So if you are interested in bringing all those things under one roof, if you're looking at doing courses, if you're thinking, yeah, you know what, putting something digitally there for my clients would make sense, then please do get in touch. We offer sub-accounts.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
the process that you're learning or the information that you're taking on board or looking at someone's perspective. And it enables you to take that information and relate it to your individual scenario and feel confident implementing it. And that's where a lot of the time this Taylor sort of advice comes in is actually providing you with the confidence that this will work with me.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
And if you email me, sarah at ucan.online with the heading of Go High Level, then I'm more than happy to give you a two-week free trial online. to see for yourself how it can work for you and your business. It really is really good. It's just getting you to be, to have everything under one roof and to really be able to work those leads within that CRM. The CRM we used closed.io before and
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
I really like the Go High Level format of being able to track those leads. I much prefer it to the Close.io. It is a very good all-in-one solution. It does all sorts because now it does apps and stuff like that. I haven't gone that far with it yet. It does quizzes, all sorts of things. But I'm very happy with the support that I get through it and also the functionality that it has.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
So the key thing here is, is if you've already got somewhere to keep the pre-recordings or if you're just starting trying this process, you can even put them into the G drive, a G drive or a Dropbox or whatever else. So Google Drive and then give people access to that training. The fundamental thing is, is, you know, creating it as you go.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
so that you are not creating something in advance and then trying to sell it. You are creating it in real time for people who need this resource, for people who need an explanation about ideal client in my case or lead generation or doing their marketing analysis.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
So you're providing it when there is a demand for it as opposed to creating something and hoping that people will come and that there'll be a demand there. You also want to be thinking around as you go through and what you're working with clients. One of the sort of telltale signs that your business is ripe for this is when you find yourself repeating things on a regular basis.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
Even at the end of a client call, just jotting down at the bottom of your notes and then reviewing those notes to say, you know, what you covered. So, you know, I covered this, I covered this theory, I covered that.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
and getting them to go away and to look at it can free up your time you are still giving them tailored advice you are still guiding them over their particular situation whatever that might be and so you're able to work with them with their variables but you're able to point them in the direction of resources that are standalone and that you don't have to be going through yourself
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
So honestly, onboarding alone, it saved me that three to four hours, which is really good. It also gives people a really good onboarding experience for them to be able to go away and start taking action before we get on a call. So if you're interested in setting up your own system and you haven't got one already.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
email me sarah at youcan.online and you know if you've got any questions so if you're wondering you know what do courses work for me how would this work i'm more than happy to have a quick chat and put in the right direction okay but the key thing is is to think about how you structure your time with clients how that time is best spent where you really do add value and where actually when you think about it is there a more convenient way for them to access that information
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
This applies to me and this is how to apply it to my situation. But for example, every client that struggles with lead generation that comes to me, they need to refine their marketing strategy, their target audience and their growth tactics. Okay. That's the foundational work. It's the same for everyone. It doesn't matter if they're coming to me as a coach or consultant or expert.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
and access you. I've got clients who are doing digital resources with drop-in sessions. I've got others who actually, it's better to have a kind of WhatsApp chat available to the individual for a particular length of time whilst they're going through the material so they can ask any questions.
You Can! Inspiring Women In Business
The Secret To Helping More Clients Without Adding More Hours
So there's no formal time where they're going to meet, but it's just that access, they know that route to being able to tap into that person's knowledge. By using a pre-recorded training for foundational work, you save time, you deliver more value and you can help more people. It's a win-win. So that's it for me this week, guys. I hope you have enjoyed this week's podcast.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
It does take time, but it will happen. So that's it for me this week. I hope you have enjoyed this episode, guys. If you have, then please share it with somebody who needs to hear it right now. If you can, then subscribe and please review this podcast to help me reach more women in business. So that's it for me this week, guys.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
I hope you have a great rest of your week and I look forward to speaking to you again next week. Bye for now.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
Because they have got that connection with you and that person that they rate and whose opinion they care about has told them that you are good. So that is why they are those sorts of leads that you'd really like to just make multiple of, just clone them all. but you can't.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
So what you need to do is you can't be sat there waiting for past clients, people you know from networking, people you know from online, contacts that you have within business, your auntie Jo. You can't be just waiting for them to find somebody, to know somebody to send in your direction. You need to be a little bit more proactive than that. I speak to people regularly who
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
have relied purely on referrals and the challenges is right and I totally get it is when you've got loads of referrals and people are coming to you and it's all so easy it's great and it keeps you busy and when you're busy you're not thinking you know what where's my next lead going to come from because you're busy serving and supporting and delivering for the leads that you've already got.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
The problem comes is if that resource dries up, somebody retires, somebody moves on, somebody forgets about you, somebody uses somebody else as a referral partner, or they start offering that service themselves because they see how many people they send your way. And there is a little bit of a trick on that, but I will talk to you about that in a minute.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
But at the end of the day, it's the power of trust. They already trust that person and so therefore they already trust you and that person's vouched for you. It's an easier conversion. It makes you feel amazing at sales. I spoke to a salesperson about a year and a half ago now
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
And they were, I was seeing if they would be a suitable candidate to work with me and to support me within my, it was at the time when I had a sales team, I was working with a sales team. And they were saying to me, yeah, you know, it's great because this individual, the leads come and they come through her Facebook group and they're already really switched on.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
And I'm like, well, actually, then you're not much of a salesperson. I didn't actually say this to this person. Obviously, I was very polite and I nodded lots. But that individual isn't actually having to sell very much. They're not having to sell very hard or use their sales skills very much because they're almost like an order taker.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
I know I don't tell you if something's great and then I go and tell you that not to rely on them totally, but we're going to be talking about how to create a warm lead experience for non-referral leads. So how are we going to warm up those leads to help people to get to the point where they feel confident to buy from you. And that's what this thing is all about.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
And that's the thing is, is the more convinced they are, then the less convincing they need. And therefore the sale is faster. It's easier. is less reliant on your sales skills. So for those individuals that I've worked with and they said to me, Sarah, I'm terrible at sales. Most of the people actually, they can really switch it around. You can change your mindset on it.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
You can upskill yourself and you can actually become a much better salesperson. But what can make you feel even more confident, what can make your sales experience better for both you and that individual is that they already come to you pretty convinced that you are the right option. As I said before, the downside of this is it's passive. You can't control it. It's unpredictable.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
You don't know how many you'll get and when. And if you only rely on those referrals, then your business growth is out of your hands. You are not in control. And if you're anything like me and you like to be in control, you like to feel like you know what's going on, you like to be in control within your own business, then that is not a nice position to be in, not a nice feeling to have.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
So how do you warm a lead up like a referral? Well, the goal here is to make cold leads feel like a referral for you and And then for the sales process. Okay. So you nurture them with touch points. Okay. One interaction just is not enough. You know what? I sent them an email. They saw my post. They liked it. Why aren't they buying from me?
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
If you think about your own buying habits, if you look at even the bigger organizations, when they retarget you through your Facebook feed, after you've been on their website,
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
they they understand people understand that it takes more than one interaction with you as a business to decide that you know it's a good idea to work with you so they're going to need lots of touch points now there is some evidence out there that they need in excess now of 18 plus touch points in order to be in a position where they think you know what this seems to be the right thing for me and that's the thing is it's not just it's not just potentially seeing your brand it's actually seeing the information it's you reiterating stuff
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
That is an awful lot of touch points, particularly if you're, for example, relying purely on social media. You haven't got an email list. You're not emailing individuals who've come into your world. You're only sending posts.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
Now, if you look at your reach, it is very easy to see why it takes so many months for some people to get in a position and sometimes years to be in a position that they want to buy from you. And kind of moving on from that, not all touch points are equal. For example, like an in-person meeting is the strongest.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
I went out today and saw a potential client and sitting down with somebody, understanding their workspace, understanding their business. It has so much more power. You know what you are saying, you are saying to their face directly, not through a screen, not for anything else, but. actually to that individual. You know, that real builds real rapport. It's human to human contact.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
That's what is, you know, we used to, that's what has been the traditional way of doing business and having and conversing with people. But that isn't always possible. So, you know, it's kind of stepping down from that.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
This is what this process is all about. It's helping people to get to a point. What you want to do really is have somebody so warmed up, so confident that when you get onto a call with them or when they head onto your landing page, whatever way it is that they buy from you, that person is as convinced as a referral. That is the optimum. That's what you're really wanting to achieve. Okay.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
You've got the fact that, well, actually a Zoom meeting where that person sees your face, they build up more rapport and therefore you build up more trust and you can rely on that person a little bit more. I've got a client who their clients, their potential clients keep ghosting on them. So they'll have a call, but it's a phone call. And so that person isn't building up that rapport.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
You're not getting that face to face. They're not showing their face. They're faceless. And so, you know, if you think about how people behave on the internet when they haven't got a face, when they've got a picture of a squirrel, for example, not that I've been trolled at all by somebody who had a picture of a squirrel as their profile picture.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
But, you know, they hide behind that because they haven't, you haven't seen their face. They haven't shown up as their full selves. It's been a conversation over a phone. They're less identifiable. Between juggling client meetings, managing your website, keeping up to date with everyday tasks, who has time to stress about website security?
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
Well, with Kinsta they take care of the technical stuff so you can focus on what you do best, which is probably not website security. So what is Kinsta? Well, Kinsta provides managed hosting for WordPress. So offering lightning fast loading times, top tier security and unmatched human only customer support.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
Whether you're a business owner, web developer or you're running a digital agency, Kinsta makes managing your website easy and efficient so you can spend more time on what matters most. Kinsta gives you complete peace of mind by ensuring that your WordPress site are always online, secure and performing at their best.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
Kinsta provides enterprise-grade security and is one of the few hosting providers for WordPress with SOC 2 and other certifications that guarantee the highest level of security for your website. Kinsta customers can experience up to 200% faster sites simply by moving their WordPress site to the platform.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
They have a user-friendly customer dashboard called MyKingster that makes managing your site or multiple sites a breeze. MyKingster is packed with a range of features that simplify site management, including tools for cache control, debugging, redirecting, geolocation, and even CDN setup.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
Thanks to their unlimited free expert-led migrations, Kinsta makes it a smooth transition from other hosting providers so you don't experience any downtime. Plus, they've got 24-7, 365 days a year, human-only support. Available in multiple languages, it's ready to assist you with any inquiry regardless of site complexity.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
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You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
Visit kingsta.com to get this limited time offer for new customers on select plans. Don't miss out. Get started for free today. It means less, you mean less to them, and so they feel able to do it. Messenger conversations, they build up relationships. It's one-on-one conversation. You're actually chatting to that individual. You're giving them air time. You're talking to them.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
Hello and welcome back to the You Can Podcast. I'm your host Sarah Jolly Jarvis and welcome to episode 34. So what we're going to do this week is we're going to be talking around why referrals are that best kind of lead, why you want referrals in your business, but why you shouldn't rely on them.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
You're better understanding them. You're asking questions. Then stepping down from that, it's like social media posts. They help with awareness. They might think, oh, you know what? What this person's saying here really resonates with me. You can obviously get it out in front of way more people, but it's not as valuable to that individual as a conversation, which I'm sure you can appreciate.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
And referrals are the very best type of a lead that you're going to get. And the reason for that is, is that they tend to come from people who you know, who you like, who you get on with well, who you might have worked with before. And so they are normally of a similar type of personality, a similar approach, or at least they get on with that individual.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
Those emails, they nurture trust and they nurture trust over time, but they're there around about there with a social media post, possibly a little bit more depending on what you put in it. It could feel a little bit more personalised. but doesn't have social proof, but it's again, it can be lost in the noise of an inbox. How often are you getting emails from people like this?
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
There's a person that I've been on their email list now for a couple of years and I've really rated them, but I've noticed recently I've been like, where are their emails? And they're just getting lost in my inbox. And so, you know, you are easily lost in the noise of an inbox. You're easily lost on a platform like social media.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
And equally with something like social media, yes, you can absolutely be warming people up. But if you aren't consistent with who you are, if you're not showing up as your genuine, authentic self, then you can mess up. You can say something that is incongruent with the person that you are trying to be online. And then that can damage their trust in you, their belief in you.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
And so that is worth bearing in mind. That's a whole new episode and a whole additional episode on its own. But, you know, that is worth bearing in mind. What you want to have really is a mix of approaches. You can't be just relying on social media because that can, you know, some of these platforms can just, they can go down, they can, the algorithm can be messed around with.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
they can set up new rules. Okay. So it's not enough to just be posting with your content. You want to have those referrals as well. Okay. But you want that mixture. I was saying to somebody today, you actually want referrals. You want social media being proactive. You also want to be actually actively outreaching and engaging these people with DM conversations, um,
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
networking, emails, et cetera, so that you've got a, an entire mix. Um, you know, I'm, I think if the internet went down, we'd have bigger problems than, you know, oh, wait a minute. I can't find my leads right now. Um, and you know, everyone will be changing the way that they behave in the same way that when we were all made to stay at home.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
during lockdown um in the uk you know people found new ways to communicate and the use of zoom was like crazy um and i've never had to explain to somebody ever since then um how to get onto zoom and so you know things change behaviors can change you don't want to be doing this as like oh well you know something happened to the internet something happened to the internet then you know that'd be quite catastrophic in itself and the impact would be far reaching um but it is the fact that you aren't just playing on somebody's platform
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
If you only relied on a particular, for example, networking group to go and get your leads from, you're reliant on that networking group continuing to keep going, to continuing to add value to people. So those people keep showing up. And it's the same with the platforms. Things come and go. Some things have longer life cycles than others. But, you know, the popularity does increase.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
does peak and trough. So, you know, it is worth bearing in mind that when you are using social media platforms, you are playing to somebody else's rules.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
And you should always be working to build your own resources, to build your own email list, not only as a touch point, but also as a way of affirming up your business so that if something was to happen and you weren't able to get onto that platform anymore or that platform changed, you still have a way of contacting those individuals. Okay.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
Again, I could talk in depth around this and some of the scenarios that people have found themselves in, but hedging your bets is the way forward. And that is what we're looking at doing by balancing referrals with that online presence, with that online, with the outreach, whether that outreach is online or in person. Okay.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
And so they are not just, just some random, they are more likely to be somebody who you're going to work well with. They're also going to be way more informed and way more confident because they have been told by somebody they trust, they know, like and trust that you are a good option. And that is why these people come to you already so pre-sold, so confident, so interested.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
You want that strong online presence, the content, the social proof, the authority. You want Google My Business, if you can, so that you can show where you're, you're, you're, feedback and your testimonials and everything else that that your reviews are there.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
You can set up an outreach process with personalized messages, building connections, following them up, whether that's through a platform or via email or by the phone. Okay. The out, you know,
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
outreach is still a very very effective tool and one that's overlooked by most people because it's not something that they enjoy or they're struggling to understand how to navigate it if that is you then please do get in touch and i can talk you through it in a little bit more detail and see if it's the right thing for your business You also want to look at in-person networking.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
Now, not all networking events are worth your time. They're not all made equal, but the right ones can create valuable opportunities and contacts.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
And that's the thing is, is if you find yourself sat at home, if you find yourself not creating a community online where you get to know other business owners, if you find yourself more isolated, you want to get out there, you want to meet people locally online. You know, that's something that I've taken on board and done recently and thoroughly enjoyed.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
And it is that opportunity to just touch base and be in the same room as other people who are running their own business. So that is well worth thinking around. I tend to have a rule that I only will entertain breakfast meetings. If people are doing lunches and whole afternoons, you've got to wonder how busy that business is.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
And so I tend to go for the breakfast ones where people, they get up, they get on it, they do the breakfast and then they go off and they do their day's work. So that is just my take on it. But that has, for me, that has, as a rule of thumb, has worked really, really well.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
So just to kind of recap on all this, referrals, they are amazing, but you can't just rely on them alone if you want to be growing your business or you want to know that you have a consistent pipeline of leads coming through. You want to warm up leads through strategic touchpoints so that they're getting those touchpoints
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
at the right time with the right information so that you can take control by building that online presence and a process, which means that you can turn it on. You know what? I can do a bit more outreach. I can get some more clients. I can step off that outreach. I can just look after my referral partners. I can just do the social media presence.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
And then when I need more clients again, I can put in that outreach. And that to me, is what I tend to do with a lot of clients is use it as a bit of a boost. And so that's worth taking, you know, thinking about implementing into your business. So if you're not doing any of these things right now, then. pick one proactive.
You Can! Inspiring Women In Business
Why Referrals Are Gold, But Not Enough – Warming Up Your Leads Like a Pro
So something that is actively getting you out there more, getting in front of more people. And you try that strategy this week, use that strategy this week and see how it goes. Some of these strategies do take time to come to fruition. So it is worth bearing in mind that, you know, you're not going to just, I know I've, I've, I've been posting for a week and I haven't got any clients yet.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
My final thoughts on this, guys, are whether you DIY or you delegate, make sure tech is working for you, not just making things more complicated. It's supposed to make your life easier. It's supposed to make your customer journey better. So that's it for me this week, guys. Thank you so much for listening. If this episode helped you, then please share it with a fellow business owner.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
Subscribe for more insights on building a business that works for you. And I look forward to speaking to you again next time. Bye for now.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
So if you want to take all the money out of your business, if you don't want to have that money in your business,
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
for development then that's your choice okay but it's being aware where has this money gone why can't i spend it in areas that would help me and potentially speed up the process and give customers a better experience just because you can do it yourself okay just because you've seen that other people do it and people have shared with you their journeys or you've looked on youtube and you've seen how people talk people through it it doesn't mean you should okay or does it
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
Well, the things to think about if you are thinking, yeah, you know what, I think I'm going to do it myself, is how much do you actually need to learn? So for me, I am not an overly techie person. I have done little bits with websites. I can do updates. I'm generally quite good when something is in place to follow a process to get things up and running.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
I have delved in deep on things like go high level with the CRM and areas like that because they have been relating to my skill set. which is the sales, which is the marketing. And so it has made sense for me to upskill myself on these elements because I am constantly in people's CRMs.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
I'm constantly in my own CRM looking at what's going on, what's going on with clients, where they are, where the opportunities are, if the pipeline is strong enough, etc. So for me, it made sense to learn those things because they kind of complemented what it is that I do. OK, I help people with their businesses.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
And so to be able to basic understanding of different ways of setting up sites, navigating, putting up courses. I tell people to go and do courses and put courses online. If I didn't know how to do that, if I wasn't aware of the processes involved, then I feel that would take away what I can bring to the party and how I can help these individuals.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
But if you are somebody, for example, who I've worked with clients who are, um, autisticians or dentists, um, and if you're a dentist, there is no value, you know, when you've got somebody with their mouth open, um, on your, on your chair, going to them, you know what? I can show you how to create a course. I can show you how to update it and go high level. They're going to be like, that's great.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
Do you actually know anything about teeth? And so, you know, it is way outside of your skillset. It's not something that's going to bring value. Understanding it isn't going to bring any value to your end customer. Okay. So equally, if you are a massive, massive tech phobe, but you want to have something up and running,
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
that is technology-based, then you've got to either understand, you know what, I'm going to need to get my head around this, or I'm going to be able to choose the right people or know that I've got the right safety blanket and setup there for me if something goes wrong with this, that I'm not going to be left with not knowing how to fix it, who to fix it, what to do. So how...
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
So, you know, you've kind of got clear on, should I be using it? Should I not? And now it's kind of like, well, okay, do I do it myself or do I pay someone else to do it? And that is the next step we're going to be talking around today is to DIY or to delegate. And so I'm going to be sharing with you my own take on this, plus some key things to think about when making this decision.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
much you actually need to learn that learning curve. How steep is it? How much do you want to learn? Yeah. So if you are a massive tech phobe and you don't really want to learn about it, it doesn't really have any value. It's just one of those things that needs to be done.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
And once it's done, then the idea is, is that other people could help you maintain it, then get those people involved at that initial stage. Also, the how long it will take you. So, you know, I have spoken to people who have spent days, literally days, doing something that somebody who knew what they were doing would take an hour to do.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
And not only is that really demoralising, but also it's just an absolute waste and a devaluation of the value of your time. You could have spent that time adding value to somebody and actually getting paid for that. They could have spent time
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
with clients they could have made the money back um you know doing day something that a next month could take an hour to do you know your time is money like if and it's taking you away from your family even if you know what you're like well i don't have any clients right now or then that's the question whether or not you should be doing tech but you know
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
If I don't have that many clients right now, then you could be doing business development to get the clients. You could be working for minimum wage and probably end up being better off, particularly for those individuals who spend days doing stuff. It would take an hour.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
They would be absolutely better off getting some sort of temporary work and doing those few hours and then paying somebody else to do it. And it would have taken them less time. So my personal belief on this is that even if you plan to outsource, even if you're going, you know what, I'm never going to touch this ever again, upskill yourself a little bit so you understand the basics.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
If it is a fundamental element of your business, you kind of want to know what to do with it, don't you? It would be like having a child and it being your child, but relying on somebody else to change its nappy. Is that a fun job? Absolutely not. But is it an essential job? Yes. Is it one that you're not always going to be able to call on somebody else to do? I believe so.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
Even if you had people in, if you had a nanny, they need a day off. But that kid's going to keep pooping. So you might as well learn how to do it. And it's the same with your business is, yes, you can have an individual who you're like, this person really knows their stuff. They're in house. I'm paying their wages. They're going to be here.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
Once that person's off ill, what happens if that person leaves? You don't want to be in a position where You know so little about it that you haven't even got an understanding of who could do the job, who would be suitable, if that person was doing a good job or if they weren't.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
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You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
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You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
So the DIY versus hiring dilemma. Yeah, it's a decision that often comes down to budget. OK, particularly if you're in the early stages of business, you feel you have to DIY it. You have to do it yourself because the cost incurred with people doing it for you.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
Kinsta gives you complete peace of mind by ensuring that your WordPress site are always online, secure and performing at their best. Kinsta provides enterprise-grade security and is one of the few hosting providers for WordPress with SOC 2 and other certifications that guarantee the highest level of security for your website.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
Hello and welcome to the You Can Podcast. I'm your host, Sarah Jolly Jarvis, and we are on episode 33. How has that happened already? Well, I've been talking over the last couple of weeks around automation and tech and when to use it, when not to use it, the value it brings, how it can free up time, how you want to be using it at the right time to create opportunities in your business.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
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You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
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You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
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You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
Visit kingsta.com to get this limited time offer for new customers on select plans. Don't miss out. Get started for free today. taken advantage of, and that's something that we find all the time from an agency point of view, is that people will come to us and say, this person is doing this, but is that right?
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
And it's really, really sad because the vast majority of the time when their gut is telling them this doesn't seem right, it's because it's not. And so these people have been taken advantage of because they have no idea how to run ads. So even if you're thinking, I want to outsource this as soon as I can, then I would encourage you to delve into it a little bit. But that is my personal belief.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
Does that mean you have to create an entire funnel? Does this mean that you have to do all the automation? I don't think it does, but it does mean that you need to understand it a little bit. So, you know, getting somebody and working alongside somebody, asking them about it and better understanding, you know, can be a great way of doing it because they're doing it.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
You're getting an expert to help you do it. I'm a massive, massive fan of mentoring. Martin also does mentoring with the ads and that can really help because they are directing you. They are giving you the correct information. You're getting the correct outcome, but you're getting that support along the way.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
So you're not wasting money, you're not wasting time, but each step of the way you're able to speak to that person and to get their feedback. That would be my preferred way of doing it, but that's not always possible.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
But if the timing's right, so please, if you haven't done so already, do tune into last week's episode, so episode 32, where I share with you when is the right time, then your offer is priced, and your offer is priced correctly, you should have the funds to get help, unless you are taking too much money from your business, which is what I covered in, I can't even remember what episode it was now, but you can be in a position where if you're taking out too much to cover your own expenses,
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
My thought process is you don't have to be an expert, but knowing that something doesn't sound right or work right or that doesn't seem to be my understanding of it and being able to open up the software, look through the software, ask questions on it is a good process. place to start.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
If you can get somebody who can help you to create it and you can go off, they can say, right, now you need to do this. Then you can go off and do it. I feel that is a better position because you can understand it. You can understand the steps you had to do.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
But it might be then that you're going to get that finished to that standard of that individual, but you're going to get a better understanding in the process. That's my preference. But It is absolutely entirely up to you if you do hire. Okay. What do you need to look for? So you've decided, you know what? I don't want to touch this. I'm just going to make it go all wrong. What am I looking for?
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
What am I going to do? Well, look for experience do they actually know what they are doing ideally get a recommendation from somebody okay personally if you can but if not then look at reviews or client success stories if they if they are quoting somebody and this is the thing right with social media is is they they quote somebody so they do a screenshot of that person or that person's name
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
it is very easy to find that individual again and to speak to that individual and find out what their experience was like. Are they still experiencing the positive things they were putting, they put into that testimonial or that feedback? Equally, like Google reviews, you can see that somebody is verified. It's an actual bona fide review.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
It's not just that person getting their ante or something else to do it. That person is of that name with that account. And so you can do your due diligence. Ideally, it is somebody that you know in the business world who's used that person before.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
But that is not always possible, particularly if you're not surrounded by individuals who are doing what you're doing and who are on the same journey as you. So, you know, look at their reviews, look at the client success stories, chat to those clients. I've had people ask if they can speak to my clients and absolutely they can. Um, and I'm more than happy to do that.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
Um, so, but you know, it depends on the individual. It depends on where they are in their business. Somebody who won't let you talk to their clients.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
somebody who starts with the whole well if you're not able to make a decision without doing that then you're probably not right for the program etc etc trying that kind of reverse psychology on you absolutely steer clear if that person won't let you anywhere near somebody who's used them there's a reason for that and it's because that person in my opinion it's because that person isn't going to give you the review that you're looking for or that they'd hope to get in order to get your money
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
So what I would do is avoid the trap of paying someone who overcomplicates things or sells you a solution you don't actually need. So, you know, a good rule of thumb is to hire for strategy, not just for the execution side of things. And what I mean by that is, you know, you're saying to somebody, this is what, you know,
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
I think that all I want to do is do this and that they're selling you into this resource and that resource and this software and all you'll need that.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
And if they're bamboozling you, if they are not able to provide you succinctly, um, with a clear understanding of what they would do and what they would bring to the project, then, you know, they're kind of, um, you end up feeling a bit sort of bamboozled with the whole thing. Then I would, I would steer clear. Okay. Um,
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
So go for somebody who doesn't overcomplicate it, who talks to you where you're at with your understanding that you've got. OK, and a solution that you're actually wanting, not something which is even more complex, which is even more wrapped up in support and additional resources. or expenses or resources or complications. You want to keep it as simple as possible.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
And you want to look at the work that they've done. For example, if you're looking at a funnel, go through a funnel that they've created, look at it, see if you actually, you would like your customers to have the same experience. And that would be what I'm looking for.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
Again, you can go back to social media, you can look at the reviews that they've got, see how those individuals are using those resources, if they are still using those resources, and what sort of user experience you get using them.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
If you aren't sure what bits were created by that person or how the tech or what tech they helped with, then reach out to that individual and ask them, you gave a testimonial for this person. I'm just wondering what they did for you. And if I can see an example of that, if that is something that you're still using. The key here is to understand balance.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
then your business isn't in a position to support itself. And so, you know, if you haven't got the funds to ask yourself, why do I need to be putting this automation into place yet? And if the answer is, yeah, you know what I do, then it's like, okay, well, where is that money gone? And remember it's your business.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
Know enough to make informed decisions, but don't get stuck in that DIY mode, creating something for weeks on end, for months on end. That's going to slow your business down. If you are not working within your zone of genius, if it doesn't add to your zone of genius, then get involved and know enough. But that doesn't mean you have to be doing all that implementation.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
You can get somebody to do it for you and ask loads and loads of questions and get more clarity. OK, the key things to ask yourself are how much do I need to learn? How much do I want to learn? And how long will it take me to do this? And is that investment worthwhile? If your offer is priced right, you should be able to reinvest in hiring help when that time comes, when it is right for you. OK.
You Can! Inspiring Women In Business
DIY or Delegate? The Smart Way to Approach Tech
If you are thinking, you know what, I haven't got those funds, why haven't you got those funds? If you haven't got those funds because you haven't generated the income yet, then go back to last week's episode, episode 32, and listen to when is a good time.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
and get people to start supporting your podcast and having that launch, that big push, so you can be in a position where you are able to really get that energy and enthusiasm behind it can be really, really helpful. You can use your podcast to do all sorts of directing of your listeners to different offers, to different leads, different resources, based on the theme of that podcast episode.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
And so you want to be thinking around, if you're creating this podcast, and we will come onto the strategy behind your podcast in a moment, but if you are wanting to create a podcast podcast,
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
And that long-term strategy is always around your consistency. Consistently turning up makes so much difference. Consistency is like, yeah, I feel like if you were to force me to have another tattoo, it would probably be in relation to business, it would be the word consistency. You'd have to pretty fire it up though, wouldn't you?
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
So, you know, you want that long term strategy to have that consistency in there, to have engagement of your audience and obviously to look at ways to monetize it, to get it to pay for itself, to get it to provide you with some sort of return for the effort you're going to be putting in. Now, if this sounds a little bit like what on earth, where do I start? Don't worry.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
I've made it a super simple for you. I put together a good few months ago now, a step-by-step guide that walks you through everything with over the shoulder videos and how you set stuff up, et cetera. I've kept adding to it. I've get running clients through it. I am really, really happy with it. It is a fantastic resource. It helps you to launch. It helps you to record.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
It helps you with all that strategy without all the overwhelm. I'm putting that out for you guys I'm only going to be charging £27 for it you get instant access it takes out all that guesswork you see I went and said that there was nobody in the office and then there was somebody in the office banging said doors anyway um you know it's Direct access, instant access.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
All you have to do is head to the link, which is in the show notes, or sorry, show description. And in there, you can go straight through to the offer, pay your money and access it straight away. If you have any questions on it, then there is information in there on how to get in touch with me so that I can support you. I'm happy to jump on a quick call if you need to, if you have any questions.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
for your ideal client and you know sometimes you want to think beyond your area beyond your remit to their bigger their wider concerns we'd all love to think that actually their main priority is exactly what I do but in reality it's not um in the vast majority of the time you know
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
I am here to help as much as I possibly can.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
okay so that is it from this week guys i am off to collect my kids so i will say thank you so much for listening and if you've enjoyed this episode if you want to support the podcast if you don't want to start your own podcast then you know you don't have to obviously go on and start one or download the resource you can simply like review subscribe and share this podcast with anybody you feel could benefit from it
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
That's it for me this week, guys. I look forward to speaking to you again next week. In the
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
even with me, with sales and marketing and generating for your businesses, you know, you've got other things in there. You've got areas in there that actually aren't necessarily my speciality, but you've got accounting and things like that, that you want to be thinking around and getting involved with.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
So, you know, it is really important to kind of acknowledge that and be realistic with how committed am I going to get people in the long term? Are people going to tune in week after week after week if I'm only talking about a very small segment and how can i better serve these people and that's what it's all about i love talking business i would talk any element of business
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
I know I'm sales and marketing heavy, but I am really aware that there are so many different elements to running people's businesses. And that's what I want to bring to the table and share with you. So it is worth considering, you know, what's in it for them. So that kind of feeds into sort of the first step. I'm going to go through five key steps with you on this podcast this evening.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
The first one, evening, my time, sorry, shouldn't do that. Should you on a podcast? Anyway, I'm going to move on and not edit that out. So step one is choose your concept. So what's your podcast topic? What's your niche? Are you going for a real niche niche where you're not necessarily going to have reams and reams of seasons and all different aspects to talk around?
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Or are you going to go with a broader appeal, which could go into the hundreds of episodes? Then the kind of next thing is, is thinking around, okay, so if you know who you're aiming it at, you know what sort of topic you want to focus on, what do you want to call it? And what I would encourage you to do here is make it clear, make it memorable and make it kind of do what it says on the tin.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
And obviously you want it to be aligned with your audience, you want to be appealing to your audience. I'm a big fan of saying what things do. That's what I do with my podcast. That's what I tend to do with a lot of my labeling because people then, they know what they're getting into. People want to name things obscure stuff. You know, like, oh, well, Coca-Cola did it, Nike did it.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Yeah, they did, but they're bigger brands. And, you know, they were starting in a different place. And, you know, I would, it provides no clarity. And so people actually have to take the time to bother to get to know what it is that you're talking around.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
So I started the You Can Podcast off the back of my Selling Without Sleeves podcast that was out there for just shy of 200 episodes. And now we're in a position where we are just over six months on. You've got, this is the 30th episode, which is why I thought I would share that, share my knowledge with you at this stage. There's been over 37,000 downloads of this podcast across 42 countries. So
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
So, you know, in a world where people are increasingly spoon fed, I would spoon feed them what it is that you are actually providing and offering, which is why you can is all around the fact that you can and inspiring women in business, which is what it says in its title. Then you've obviously got sort of format. Do you want to go solo on every episode? Do you want to do a. interviews?
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Do you want to do co-hosting? Do you want to do a mixture of solo and interviews? What is it that you're wanting to do as far as structure is concerned? What is the format for those episodes? How long do you want it to be? All those kind of things you want to be thinking around in that kind of initial step. 20 minutes is the kind of optimal.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Last time I looked into it, that's what I tend to aim for with this podcast. Sometimes it's a And at the end of the day, I'm not going to try and squeeze more time out of something if I've kind of already said it is my kind of thought process. I feel really respectful of the time that people give to things. And so, you know, I don't want to be rabbiting on when I don't need to.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
And trust me, that is actually quite hard. So you've got that. You also want to think around what do I want to get out of this? Why am I doing a podcast? Is it because I love speaking into a microphone and being committed to making content every week? Is it the fact that actually I prefer to talk than write? Is it the fact that you want to reach your audience in a different way?
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Is it the fact that you want to actually interview potential clients? And that's something that... I was really quite surprised when I found out that people did this. But you will interview people. It'll be an in. And so, you know, you'll get into an organization or you'll get in to speak to a particular individual because you've invited them on the podcast.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Then you'll start talking about the challenges. And that is when they'll start looking at working with you. That was kind of news to me. I kind of always came to it from serving your audience in those people which are listening, but it wasn't actually about the listeners. It was about the interviewees and getting, striking up that conversation, which was very, very interesting.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
You now see actually in some of the podcasting groups when they're asking for coaches or experts and they basically want to sell you something and they've already got actually like a landing page and everything else where they're selling you into extra stuff.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
um puts me right off and i never ever go through with being interviewed on those podcasts because i just can't be bothered it's just it's that's not a place i want to come from they're not serving the audience that's actually listening which i just find really strange but anyway so
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
moving on from that step you know your intentions and everything else the next thing is to think about your tech and your setup you don't have to go crazy with this i've had a client who has just bought um the same microphone as me which is a yeti i have then a like little um it looks like a little book it's like a little sound booth bit around it to reduce the amount of echoing if you are in an echoey space then you might want to look at doing that i'll come on to that in a moment
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Your minimum viable though is your microphone, your recording software, so basically whatever on some sort of computer and then headphones. Recording tools on top of that, you've got lots of different options out there. I tend to go with either Riverside or actually use GarageBand because I am completely appled. And so those are the things that I tend to use.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
There are obviously other options for recording. I know actually quite a few kind of trainers within podcasting and now encouraging people just to use Zoom, whereas Riverside was always the preferred because it did optimize the sound. I have had technical problems with Riverside where the delay, the lag has been so much that I've had to rerecord, which recently has put me off.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
But that was a lot more to do with my Wi-Fi than the platform itself. But it was something that I was experiencing on Riverside, but not on Zoom. So, you know, obviously Zoom has kind of improved, particularly since lockdown. And so, you know, that is an option for you as well. As far as hosting platforms are concerned, there is Buzzsprout, the Spotify, Red Circle. You need to host it somewhere.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
So you need to host it somewhere. And then you basically put out little bits of string called RSS feeds to your different platforms. providers, so Spotify, Apple, et cetera, et cetera. So you have to keep it in one place and then you kind of connect the dots together to go look here and you will, whenever this is updated here, then put it on your platform is basically what you're doing.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
So you don't have to go to each platform and do the uploads each time. Between juggling client meetings, managing your website, keeping up to date with everyday tasks, who has time to stress about website security? Well with Kinsta they take care of the technical stuff so you can focus on what you do best which is probably not website security. So what is Kinsta?
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Well, Kinsta provides managed hosting for WordPress. So offering lightning fast loading times, top tier security and unmatched human only customer support. Whether you're a business owner, web developer or you're running a digital agency, Kinsta makes managing your website easy and efficient so you can spend more time on what matters most.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Today, what I wanted to do was share with you how to go about creating your own podcast around your chosen topic area, around something that is passionate to you. And that's what I would encourage you to do before we even get started on the steps and the processes and the strategy and everything is to think about actually, you know, what lights me up?
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Kinsta gives you complete peace of mind by ensuring that your WordPress sites are always online, secure and performing at their best. Kinsta provides enterprise-grade security and is one of the few hosting providers for WordPress with SOC 2 and other certifications that guarantee the highest level of security for your website.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Kinsta customers can experience up to 200% faster sites simply by moving their WordPress site to the platform. They have a user-friendly customer dashboard called MyKingster that makes managing your site or multiple sites a breeze. MyKingster is packed with a range of features that simplify site management, including tools for cache control, debugging, redirecting, geolocation, and even CDN setup.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
hello and welcome to the you can podcast i'm your host sarah jolly jarvis and today we're going to be talking around how to start your own podcast and i'm going to go through step by step with you what sort of things you need to be thinking about and what you need to be doing so if you've been thinking about starting a podcast for some time but you're feeling overwhelmed by all the tech and setup you are not alone and this episode is for you
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Thanks to their unlimited free expert-led migrations, Kinsta makes it a smooth transition from other hosting providers so you don't experience any downtime. Plus, they've got 24-7, 365 days a year, human-only support. Available in multiple languages, it's ready to assist you with any inquiry regardless of site complexity.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
What's incredible to me about Kinsta is their fast and reliable customer service and premium features that are included at no extra cost. Ready to experience Kingsta's hosting for yourself? Get your first month free when you sign up at kingsta.com today. It's the perfect opportunity to see why Kingsta is trusted by thousands of businesses worldwide to power their websites.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Visit kingsta.com to get this limited time offer for new customers on select plans. Don't miss out. Get started for free today. It's kind of the best way of doing it. As far as your editing is concerned, I edit on GarageBand when I'm doing solo, when I am doing interviews with other people, it tends to be on Riverside.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
The reason for that is Riverside, despite his little glitches with me, has got a really good editing tool. It does little magic, little excerpts and snippets and all sorts of stuff. So I thoroughly enjoy it on there. I know that Descript, D-E-S-C-R-I-P-T, has improved. I really enjoyed editing on Descript because you can just highlight actual phrases.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
It can also take out the ums and the ahs and I do um a lot, just generally. And so it is very helpful to be able to sort of remove those all in one go and it can do those filler words. I don't tend to put things through descript as much as I used to. Riverside is tends to be for the interviews.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
If I find myself umming and ahhing too much, then I will stop my recording on my garage band and edit as I go. I do not use an editor anymore. I used to have an editor. I used to pay him $60 an episode. And in all honesty, Riverside can come up with better excerpts. And for when I'm doing the interviews, I'm not too fussed with the solo episodes. I should be really, but I'm not.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
What am I going to want to talk about week in, week out? And is actually my topic area enough? Now, I was speaking to somebody recently who I was supporting with their podcast setup and And they were actually quite niche with their focus. Their focus was on a particular area of marketing.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
And so for the effort involved, I haven't bothered to have somebody. I find it helpful to be able to listen to
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
um back to my podcasts and and see how i went on so that's the kind of second step is your kind of basic stuff your basic editing your tech setup then looking at step three it's recording and editing so scripts versus bullet points i am not a fan of scripts but if you don't give me bullet points and structure then i go off on random weird and wonderful tangents as it is even with a structure in place that i have created
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
I will go through and I will still jump ahead and I'll still put things in the wrong place. But I'm still got more of a structure, more of a backbone to my episodes than if I was to go off on a random. I don't agree with scripts. I sound terrible. I sound robotic. And it becomes then acting and it doesn't feel real.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
So, you know, you generally have conversations, even really quite difficult ones, even confrontational ones. You don't tend to have a script. You might have bullet points to make sure you cover stuff. So, you know, that makes sense to, I think, be human and use your bullet points. I would encourage you to find a quiet space to record background noises and apps that play in the bottom.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
I am currently in our work office. I do this. I record the podcast episodes where I'm solo, actually, when my daughter and son are at Beaver's. which is just down the road from the office. So I'll do that. It's quiet in the office in the evening because it's always between sort of five and six o'clock.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
If I was in here during the day, we have those soft closed doors, which actually the hinges are so loud on them that I don't know why they bother. And so I presume it's to keep the walls from falling down. But, you know, there's no point in trying to record anything when there are other human beings around. So I always do it in that quiet time.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
I have known people who do it in their airing cupboards and soft places. The more soft upholstery you have, the better. This is probably a little echoey. Ideally, I'd have a sofa in here, but I tend to not work in this office. I tend to work at home. So I can't really go rearranging it with plush furnishings and fluffy cushions when my husband is not going to really appreciate it. So
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
think about the acoustics but don't you know don't overdo it at the end of the day you're better to record stuff and it'd be a little bit tinny than um not bother at all then you know as far as cutting out mistakes i have already said around um doing the um doing the editing as i go so if i make a mistake i'll pause it i'll chop it back out and i'll do it there and then i find that a lot easier but for some people you might find that it cuts your flow
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
And with that, they were hoping, they were wanting to do weekly podcast episodes for their audience on various elements of that. The thing is, is for your audience, that is a small pocket of a much bigger picture.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
As far as publishing and getting out onto the platforms, you set up your podcast hosting, and then you will tell it, like I said before, the little bit of strings, the little bit of communication, that RSS feed to your Spotify, to your Apple podcast, et cetera, et cetera. You want to then write interesting, compelling episode titles and descriptions to encourage people to listen in.
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Obviously, you don't want to go crazy, I don't think, in my opinion,
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
um you know the proper hyped up there be honest what is in the episode um if you have uh i would encourage you to have canva i mean doesn't everybody have canva if you don't have canva then canva is amazing um but you know obviously from a business point of view the vast majority of business owners do have um access to canva and and i even you can even get the free version and you can put you can create podcasts you've got some templates going on on there
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
Um, so that would be my go-to again. I previously for selling that sleaze, I got, I paid somebody to do my cover art. It's crazy how quickly time moves on. That was 2020, four years later. And I was like, obviously I do it myself. Um, you've got templates, you've got other bits out there. I follow the design that I've had from the designer. And
You Can! Inspiring Women In Business
How To Start A Top 10% Podcast
and as part of that they did do the tile but it wouldn't be something that I would do separately and particularly not when you're first starting out you can get inspiration from the other podcasts in your niche and go from there would be my encouragement on the way forwards then as far as growing and monetizing your podcast is concerned you know you can promote it I would encourage you to start with use social media use your email list use collaborations to get the information out there
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
And if they were into their coffee, how into their coffee were they? Now, the smart approach is to start with something like a pop-up store, okay? So you can test that area. You can test the demand in that area. And rather than going the whole hog, signing a lease, committing to all that money, you could do a bit of a pop-up, okay? And you can serve that great coffee.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
You can see where the demand is. You can see where there is a demand and where there are lulls in that demand. And you can already begin to start thinking around
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
okay actually um i only catch people during the week this isn't very busy on the weekends do i want something that is is only really busy during the week uh or do i want to look at a different location once you've signed a lease once you've got yourself committed to that that geography that you are in it is very difficult um and very costly to to change that so you know look at um
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
understanding what is it, what format, what demand is there, what is appealing to people before you start investing in that shop, before you start investing in automation, okay? That is the same logic. It is exactly the same logic for coffee shops, for leases, as it is for automation and complex systems that sit behind that automation. There is no point having a 14-day email sequence, for
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
into your business, into your world, into upsells, if you haven't yet got anybody coming through the front end and you have no idea what's going to attract that person to you and therefore what it is that they'll be wanting to experience, see, understand, what's going to convince them to buy.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
There's just so many different variables that until you really know and understand who it is that you're attracting on that front end, you have no idea how to create the right resource or something that's really going to resonate with them. So what am I saying here? What am I telling you to do? Well, really what I'm encouraging you to do is to sell your offer manually first. Okay.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
Whether that's a course, it's coaching, it's a service, whatever it is. Okay. Yes, it will absolutely not be efficient. It won't be scalable. It will be a lot of effort. It'll be a lot of legwork, but it will allow you to start earning revenue very quickly. It will help you to gather real feedback from buyers rather than you guessing and making assumptions.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
So that's what we're going to be talking around today. Many new business owners, they get bogged down in tech and automation before they've even made a single sale. And I see this not just with new business owners, but also with people who are creating a new offer.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
You'll know because those people will be putting in their hand in their pocket to buy that thing from you. It doesn't have to look perfect to start off with. There are very, very few industries where you need it to be all shiny and sorted before it goes out there into the domain. Even the most professional of services can start quite basic and you can grow and you can develop from there.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
Now, that's not to say that we don't feel better selling something which is totally put together and has got all those bells and whistles and is all shiny and has got a system. It makes us feel more official. It makes us feel like, you know, proper. It makes us feel justified in the price that we're offering. It makes us feel more confident in our offer.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
But that offer can, a decent offer will sell itself. I know people who are generating millions per month now with their programs, with their courses, with their trainings, who started those trainings, those products off with Google documents and access to those Google files and Google videos where those individuals could access that information.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
People didn't care because they knew it was rough and ready. They knew it was at a price that was never going to be repeated. They knew they were getting good value for money, not because it was this polished opportunity with all the bells and whistles, but because it had the information that they were after. And that is the key thing.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
So even if you're just starting out, you can still get away with providing things in a more rough and ready format. The key thing is to understand what resonates with your audience before you automate, before you put those things in place. From a sort of practicalities tip, because everyone always wants numbers, if you can get at least five sales,
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
for that offer that you are creating before you start to put things into place from an automation. Five sales is a good sign that your offer is worth automating. Obviously, that depends on the size of your audience, et cetera, et cetera. But that is a good starting point. That is a good rule of thumb. If you're thinking, hey, what about me? What about my scenario?
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
And you're left puzzled by this, drop me an email, sarah at youcan.online, and I will help as much as I can, okay? So when to start automation and what to automate first? Well, you want to start small, okay? Don't disappear down this sort of rabbit hole of automation for the next, you know, for weeks on end, not reappearing, not being present, not talking.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
If they're changing the direction of the business or the format in which they deliver their services, they will faff around with technology. We will get ourselves all dug into all the sort of black holes that exist. that are there for technology and landing pages and different resources and all these different things when actually sometimes we just need to get ourselves going.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
Between juggling client meetings, managing your website, keeping up to date with everyday tasks, who has time to stress about website security? Well, with Kinsta they take care of the technical stuff so you can focus on what you do best, which is probably not website security. So what is Kinsta? Well, Kinsta provides managed hosting for WordPress.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
So offering lightning fast loading times, top tier security and unmatched human only customer support. Whether you're a business owner, web developer or you're running a digital agency, Kinsta makes managing your website easy and efficient so you can spend more time on what matters most.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
Kinsta gives you complete peace of mind by ensuring that your WordPress site are always online, secure and performing at their best. Kinsta provides enterprise-grade security and is one of the few hosting providers for WordPress with SOC 2 and other certifications that guarantee the highest level of security for your website.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
Kinsta customers can experience up to 200% faster sites simply by moving their WordPress site to the platform. They have a user-friendly customer dashboard called MyKingster that makes managing your site or multiple sites a breeze. MyKingster is packed with a range of features that simplify site management, including tools for cache control, debugging, redirecting, geolocation, and even CDN setup.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
Thanks to their unlimited free expert-led migrations, Kinsta makes it a smooth transition from other hosting providers so you don't experience any downtime. Plus, they've got 24-7, 365 days a year, human-only support. Available in multiple languages, it's ready to assist you with any inquiry regardless of site complexity.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
What's incredible to me about Kinsta is their fast and reliable customer service and premium features that are included at no extra cost. Ready to experience Kingsta's hosting for yourself? Get your first month free when you sign up at kingsta.com today. It's the perfect opportunity to see why Kingsta is trusted by thousands of businesses worldwide to power their websites.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
Visit kingsta.com to get this limited time offer for new customers on select plans. Don't miss out. Get started for free today.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
to your audience etc start small okay so begin with simple automations where you are wasting your the most of your time like you know automatic purchasing and signing up for the course okay so you can start with a lot of my clients start with a basic checkout so then you're not faffing around with card details and they go to that quite quickly and particularly with stripe and things like that you've got those payment gateways you've got that opportunity
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
With softwares like the software I mentioned last week, GoHighLevel, where you can be putting those resources in place very quickly, very easily. Yes, you might get charged more to start off with than everything else, but it's a way to take payment. It's an easy way to take payment. And then from there, you can progress. So they might be your first step.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
Then you might look to, you know what, actually, I don't want to be talking to people in the DMs or whatever for a product that's worth less than $100. Totally agree with you on that one. So then we can start looking at having landing pages, sales pages in place,
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
We need to test that theory out. We need to see what people want. We need to see what format that they want it on before we start getting all those bells and whistles in place. I often see people trying to launch that first offer with... all the technology already in place, all the emails, all the automation and everything else.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
so that people are able to sign up through those pages and get convinced over your offer being a great offer without you having to have that conversation with them. Then it might be email sequences for the onboarding of new clients where you just go in, if they make the purchase and then it automatically
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
Hello and welcome to the You Can podcast. I'm your host, Sarah Jolly Jarvis, and today we are on episode 32. Can you believe it already? And so today we're going to be talking around how automation can speed things up, but only when the time is right. And that's the key thing here is when is the right time and when is possibly a little bit too early on in the game.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
puts them into that offer, makes that offer available, sends out emails, starts that process of automation even better. The more complex automations like upsells and downsells and other offers and order bumps that can come into a sales funnel, they can come later, okay?
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
equally if tech isn't your thing then outsource it because you'll be able to outsource it because you'll have made sales and if you are better your time is better spent if it doesn't float your boat or you're not naturally good at this kind of thing or it's not something you see yourself doing in the future then if you are making the sales then you will be in a position where you should be able to reinvest that money in getting the help you need to get that tech up and running please do your due diligence there are lots of people out there saying they can do things which they can't
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Automation: Speeding Up Without Slowing Yourself Down
And so, you know, look for recommendations, et cetera. Again, if you're ever confused about that, drop into the UCAN community and ask, who would I recommend for such and such? Or drop me an email, okay? The key thing is here is to play to your strengths.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
If you have listened to my earlier podcast on not strangling your cash flow and still stunting the growth of your business through taking too much out of it to cover your own expenses, then you've already got the idea that you are wanting to reinvest into your business and therefore you can do that with the sales that you will make from the
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
the revenue you've generated from actually putting this thing out there in the first place rather than keeping it under wraps until all the automation is sorted. It will pay for its own automation, okay? Now, automating after validating that offer, making sure you've got demand for it, making sure that people are coming through, making sure the right people are coming through as well.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
There's no point automating it with the bad message. So for example, you know, you are putting out a message of, I can help you get 10 clients in the next six weeks. And then from there, what you're getting, you're getting real newbies, but you don't want newbies, you want people who have been in business, but they just not got the lead gen that they would like.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
Then what you can do is you can tweak that initial messaging. If you had built an entire automation on that, then you'd have had the follow-up emails talking about, getting those six clients, getting those leads within the next 10 clients, 10 leads within the next six weeks, whatever. You would have been basing everything off that, but actually that brings you the wrong people.
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Automation: Speeding Up Without Slowing Yourself Down
So as it's going through, you can see the quality of the leads you're getting. You can see the type of people you're attracting. You can either do more of it or less of it or pivot or whatever you need to do to get it in front of the right people. That is when you are then in a position, I would go again.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
And so we're going to be talking around why that's not a good idea and actually how doing it at the right time in the right order, you can actually make your life easier when it comes to what to put in those emails, what to say to those individuals and how to really resonate with your target audience. But first of all, I want you to imagine, right, just to kind of set the scene on this.
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Automation: Speeding Up Without Slowing Yourself Down
And when you've got five sales from people who actually you want to work with, you enjoy working with, for example, then I'd be like, yeah, okay, this is good. This messaging works. And then I would start to slot it into my automation and that automation process.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
So, you know, automating at the right time, once you've got the right people coming through, it saves you time and money by building only what is needed, okay, when it is needed. It fits your audience, which is what I was explaining there with, you know, you better understand them, you know that you're getting the right people through. You make more sales because the process is streamlined.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
It is optimized. You're getting the right people. You're not having to go back and rechange anything. You're not having to, you know, down tools because it's not working and you need to get another one up and running. You can fit it in as you go. You sell first, you automate second. It's the fastest way to build a business that actually works and actually gets the right people through the door.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
okay so don't let automation slow you down okay you're using it to speed it up it's supposed to be a tool that enables efficiency but used at the wrong time it's going to slow your launches it's going to slow your progress it's going to slow the development of your business it's going to slow your understanding because you're going to be detached from those individuals and so you're not even going to know who you're talking to if you stick a sales page in the way when you've got a sales page going between you and a client you want to make sure
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Automation: Speeding Up Without Slowing Yourself Down
You've got that client right and you know who it is you are tailoring that sales page for. If you've enjoyed this episode, if you've got somebody in mind that you think, you know what, this would really work well for them, then please do share it. You can feel free to DM me.
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Automation: Speeding Up Without Slowing Yourself Down
You can DM on Instagram, Facebook, or you can drop me an email, sarah at youcan.online with your biggest automation challenge. And please don't forget to subscribe and review this podcast. Every bit helps. So that's it for me this week, guys.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
I look forward to speaking to you again next week, where we're going to be talking a little bit more about referrals and why referrals are your best source of leads and how to get more of them. So I look forward to speaking to you then. In the meantime, have a great rest of your week. Bye for now.
You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
Imagine opening a cafe, investing in all that high-end espresso machine, the custom-built website, an automated ordering system, all that point-of-sale stuff, before even testing whether people wanted your coffee, yeah? Just imagine, right, if you moved into an area and you actually had no idea if these people were really into their coffee.
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
beyond that and we've kind of we've spoke about this before that you know as long as if you've got a house you've actually got assets that's when you kind of the time is to kind of have a will as far as the business side of things it's looking at the you know the the documents for setting up the business it's a limited company and it's looking at actually where do you what do you want to happen um yeah it is the kind of key thing isn't it definitely definitely and then once they're in place you know you
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
Yeah. And what happens if it gets a little bit out of date? So, you know, the business name has changed or the person name has changed or any property which is referenced isn't your home anymore because you've moved house. Is that something you need to update?
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
Will it tend to slow the process down, I presume?
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
And presumably, powers of attorney within your business and all those kind of the legal stuff within your business can be charged, can be set against the business. It can be a business expense.
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
yeah you can charge that as a business expense it can be invoiced to the business brilliant okay so that's that can help some people and they're thinking you know what it's not something i want to take on personally it's covered and then you know at the end of the day you're going to pay less corporation tax so yeah absolutely bonus happiness is so um okay claire so if they want some more help on this if they're like you know what claire seems to know what she's talking about where's the best way to get hold of you
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
Are you okay? My name's Jade. I'm nothing.
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
I might have to get myself some more water in a minute. It's always when I'm doing podcasts. Always. It's like, oh, the mic's out. Let's get coffee. Right. Carry on. Carry on.
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
No. And that's the thing is actually because we got into a conversation about this because one of my clients said, Her husband was in his 40s, and he had a stroke. And they didn't have anything like this in place. Because why, you know, why would you naturally, as a regular, you know, regular everyday person thing, you know what, I need these sorts of powers of attorney.
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
And the health one was something that I wasn't aware of. So I knew about the finances one because that was something that my parents needed for my grandma. And so they could they could sort of look after her estate when she went into into a home. But I was never aware of the health one. So just taught me top sort of level through that.
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
Okay, that easy sounds good. Because this is not a fun topic, is it really? Like this is not anything that anyone ever jumps out of bed and is excited for?
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
Which is mad, isn't it? I find that really weird.
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
Hello, and welcome to the You Can Podcast. I'm your host, Sarah Jolly Jarvis, and today I am joined by the very lovely Claire Sutherland, and we're gonna be talking all around powers of attorney and wills and things like that. And so I'm gonna let Claire introduce herself to you, and then we will get cracking from there. So fire away, Claire.
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
Madness. Okay. That makes sense.
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
I need another bit of paper. Okay, so that makes sense. So as a business owner, The vast majority of people who listen are either they're sole traders or small limited companies. There may be some partnerships mixed in there as well. What do you need as a business owner?
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
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You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
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You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
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You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
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You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
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You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
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You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
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You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
And sometimes you're kind of doing it, which is good, isn't it? I mean, it's good that you like it. I think sometimes it's more around for the people that you care around than it is for you, really, isn't it? Because obviously a lot of these things are looking at if you are no longer around or able to do what you're currently doing. So it is more around protecting those that you love, isn't it?
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
Makes sense.
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
If you don't have a power of attorney specific to your business, but you do have a power of attorney for you, does that power of attorney cover your business or does it just go into a very vague area?
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
loss of capacity or reduced, there might be something in there. Okay. So it's, it's a good idea to check those first. And then if you haven't got something in there, then the power of attorney would be the way to go. Yeah. Yeah. That makes sense. Cause you've also got, cause I always think out, you know, like you play out different scenarios, don't you?
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
And it's like, if you've got a partnership and the power of attorney, the power, the decision-making goes to that person's other half who you don't have a working relationship with, who doesn't really understand the business. they're not, you know, they're going to be in quite an emotional state themselves. They're not going to necessarily be making the best decisions.
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
And then that baton is passing to that person in that state to step in for that individual. You know, you can see where that could really spiral and you could end up in a really tricky situation.
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
Yeah, that makes sense. Especially, I always think of, oh, if you get someone who's totally clueless, but they don't realise how clueless they are.
You Can! Inspiring Women In Business
Protect Your Legacy: Why Every Business Owner Needs a Will and Power of Attorney
That would be like my worst case scenario would be that they, you know, they go all guns in, but they don't actually know what they're, they're pushing through um yeah it's very painful painful okay so if they haven't got these things so really as a normal human being you need that will you need those powers of attorney in place um