The Secret To Helping More Clients Without Adding More Hours
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How can you serve more clients without extending your work hours?
Hello, and welcome to the You Can Podcast. I'm your host, Sarah Jolly Jarvis, and today we're gonna be talking around how you can provide high value client support without overloading your schedule, how you can serve more clients without adding more hours to your day, to your work day, to fit those clients in. So, you know, you've got that traditional mindset of we often believe that direct, the face-to-face time is the most valuable. You know, getting access to that person And that's where that value is for those clients. And to a point, I 100% agree with you. I was talking to a client recently and she said she'd signed up for somebody else's program and she'd gone from having that opportunity to speak to that individual to having no access to her. And she felt rather cheated by that. And I totally understand that. We're not talking around taking any contact with you away.
But what if I was to tell you that you can actually provide more value and help more people and work smarter always freeing up your time, always actually providing those individuals with the support they actually need and the value that they expect. Tailored advice is super important. It enables you to take that theory or the the process that you're learning or the information that you're taking on board or looking at someone's perspective. And it enables you to take that information and relate it to your individual scenario and feel confident implementing it. And that's where a lot of the time this Taylor sort of advice comes in is actually providing you with the confidence that this will work with me.
This applies to me and this is how to apply it to my situation. But for example, every client that struggles with lead generation that comes to me, they need to refine their marketing strategy, their target audience and their growth tactics. Okay. That's the foundational work. It's the same for everyone. It doesn't matter if they're coming to me as a coach or consultant or expert. It doesn't matter to me if they're coming to me as a producer of something. If they're not getting enough leads, then those elements need to be looked at. Okay. It just needs to be applied uniquely to that individual. But the principles are still the same. So as an efficiency, if I was to teach every single one of those from scratch every time, it would take three to four hours per client.
but there is a smarter way. Okay. So before a session with me, clients complete structured training modules on the marketing, the target audience and the audience growth. Okay. The benefit to the client of that is that they learn at their own pace that you can't, you can't rewind me. You know, I do do recordings of the calls, but they're not going through slides. They're not going through visuals. They are very basic because I'm talking to that individual. So they're able to learn at their own pace in their own time. We are busy individuals. Some of us work well by sitting down and working through something all in one go. Others of us feel overwhelmed with that. And so it's better to break it up. And so they might do sort of 15, 20 minutes at a time.
They're able to revisit that material at any time. They're able to do that material at any time. Whether they're snatching time or whether they work better in bitty times or whether they're gonna block out a whole session. Some of us, I work really, really well at night. Okay. So if I was to be using my optimal time, it would be evening when everybody else is winding down, everyone else is going to bed and I am working and I can really then bosh things out. I can really focus on stuff. Now, if I was working with somebody who actually they're a morning person, we're never going to match up. And so, you know, it enables that individual to do it in their own time at the time that works for them. Okay. They're able to come to sessions prepared with information and So rather than me putting them on the spot, for example, with, you know, ideal client that comes up a lot. Everyone's always like, yeah, I've done an ideal client.
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