You Can! Inspiring Women In Business
Maximising AI for Content Strategy: My Process & Tips
Fri, 31 Jan 2025
Struggling to structure your ideas into clear, engaging content?In this episode, discover how AI-powered content creation can help you streamline your thoughts, generate compelling descriptions, and repurpose content effectively across multiple platforms.Learn how to fine-tune AI-generated content so it maintains your authentic voice—without sounding robotic.Whether you're a course creator, entrepreneur, or content marketer, this episode is packed with actionable AI content marketing strategies to help you work smarter, boost productivity, and enhance audience engagement.Tune in now to optimise your content creation with AI!For more insights and support with your business join the YouCan! facebook group now - clicking hereSupport this podcast at — https://redcircle.com/you-can-inspiring-women-in-business/exclusive-contentAdvertising Inquiries: https://redcircle.com/brands
Chapter 1: What is the main topic of this episode?
Hello and welcome to the You Can Podcast. I'm your host, Sarah Jolly Jarvis, and today we're going to be talking around AI and how to structure and streamline your content using AI.
Now, the process that I tend to use, the software that I tend to use is ChatGPT, and there are obviously other softwares out there, and that's the one that I am most familiar with and have spent the time getting to know and sort of building my bank of words and phrases within. I have so many ideas, but structuring them into an effective piece of content for me is really challenging.
Therefore, using AI has been a real game changer for me. What we're going to be doing in this episode is I'm going to be talking you through with you exactly the process that I use, the process that I use to create this podcast itself, but also how I then use it onto social media and how you can adapt if you don't have a podcast, how you can adapt what I'm doing for you. social media.
Now, it is worth saying at this point that I am one of those people who I am better at talking. I might not be that structured with my talking, but I'm better talking. I don't overanalyze. I just get the information out there. Then I am at writing things.
If you are a writer, if you are really, really good at writing things, if you enjoy the process of writing things, then you might think, you know what, parts of this aren't for me. But I do firmly believe that everybody can take something from this episode. Talking to clients, I wasn't the earliest adopter of AI. I was a big fan of seeing how it panned out, see how people were using it.
I've gone about quietly using it in my own time, in my own way, behind the scenes, because I didn't want to be sharing false information. There were so many people who sprung up overnight as experts in AI. It's like, it's been around for 10 minutes, guys. How much of an expert can you be?
Whereas once you've got to use it and you've got to know it, I do feel now like I'm in a position where I've been using it for a solid... eight, nine months and adapting the way that I use it, evolving the way that I use it. And so now I thought was a great time to kind of share where I'm at with it and how I use it. So when and how do I use AI?
Well, the when is really, for me, I have too many ideas, not enough structure. That is my kind of challenge. So I've got a creative mind. I come up with lots of ideas. But when I actually go to write that down, it tends to be scattered. It tends to lack direction. I'm trying to get four or five key kind of bits out of one go. And so for me.
I wasn't being as effective as I could be with the content that I was creating. And that went for my podcast as well. I'd go off on all sorts of weird and wonderful tangents. Less so with this podcast because I've been more structured, because I have been using AI to help me. I'll come on to that in a minute. But also with my previous podcast, I had to be all over the place.
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Chapter 2: How can AI help structure my content?
And then what I will do is I will, normally it's short enough to be able to put it into AI. Sometimes I have to shorten it a little bit.
myself before I can put it in there so that you can get the crux of what was going on and the reason I use that and I don't use the structure is because it is my words it is able to take from there from that structure from that backbone of the process and structure of the podcast it's able to take my own words from there to create the description so it's much more accurate with what is in the podcast episode and I'm not sort of trying to to bend and alter what I'm doing
To reflect what is in a description, for example. So it will take my transcript and it will put a description in there. From there, I can ask it to make that description more SEO optimized. So more on what people would be searching for so that my podcast comes up on that. It will then sometimes suggest keywords as well within that description.
I will then ask it to create social media content from that transcript. So it's all my own words that are then being used to turn into social media posts. What I do for social media posts is I will ask it, for example, for LinkedIn, I tend to ask it for a more peer-to-peer observational kind of style of post. So I'm talking to somebody at the same sort of level as me.
If you notice on LinkedIn, there's lots of kind of, it's a bit like the Times. There's lots of observations of things rather than the preaching and the telling in the same way as other platforms. With Facebook, I ask it to go with a more sociable conversational style. And then from there, I am able to develop those different pieces of content.
Now, they will all need editing and I'll come on what not to do in a little bit, but they will all need tweaking, they will all need altering. And even though I have fed hours and hours and hours now of me into my
chat GPT I always go through and there's always changes to be made a lot less than they used to be but absolutely I want it to be covering the information that I want to be covering and I want it to be in words that I would use so then and but what is really interesting with that is is my husband bless his little cotton socks has actually said to me Sarah that sounds really AI and I was like actually I wrote that
And so there are bits that I still write myself. There are bits that I will take out and then I'll do massive alterations on. I tend to use quite large words when I am writing. And so I can come across as a little bit like AI. But if that is you, if that's where you talk, that's the way you talk. Embrace it.
But it is worth knowing that sometimes what it throws out actually is a very good reflection of you. And so there's been a number of times that I've read through and I thought, yeah, OK, that comes across formal. But I am quite formal in the way that I speak. And so that is absolutely fine. And the way that I communicate when I am writing. So. that's all really helpful.
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