You Can! Inspiring Women In Business
Automation: Speeding Up Without Slowing Yourself Down
Fri, 07 Mar 2025
Are you stuck in tech overwhelm? In this episode of The YouCan Podcast, we’re diving into why automation is a game-changer—but only when the time is right.Too many entrepreneurs spend hours setting up complex systems before validating their offer, wasting time and money. Instead, I’ll show you how to sell first, automate later so you can start making money faster, understand your audience better, and build automation that actually works.We’ll cover:✅ A real-world example of why testing demand before investing in systems is crucial.✅ The simple way to launch your offer with minimal setup.✅ The key signs that tell you it’s time to automate.✅ Where to start with automation (and what to avoid too soon).✅ Why this approach leads to higher sales and fewer headaches.If you're a coach, course creator, or service provider looking to streamline your business without getting stuck in tech chaos, this episode is for you.🎧 Tune in now and take the smarter, faster path to success!Support this podcast at — https://redcircle.com/you-can-inspiring-women-in-business/exclusive-contentAdvertising Inquiries: https://redcircle.com/brands
Chapter 1: What will this episode of The YouCan Podcast cover?
Hello and welcome to the You Can podcast. I'm your host, Sarah Jolly Jarvis, and today we are on episode 32. Can you believe it already? And so today we're going to be talking around how automation can speed things up, but only when the time is right. And that's the key thing here is when is the right time and when is possibly a little bit too early on in the game.
So that's what we're going to be talking around today. Many new business owners, they get bogged down in tech and automation before they've even made a single sale. And I see this not just with new business owners, but also with people who are creating a new offer.
If they're changing the direction of the business or the format in which they deliver their services, they will faff around with technology. We will get ourselves all dug into all the sort of black holes that exist. that are there for technology and landing pages and different resources and all these different things when actually sometimes we just need to get ourselves going.
We need to test that theory out. We need to see what people want. We need to see what format that they want it on before we start getting all those bells and whistles in place. I often see people trying to launch that first offer with... all the technology already in place, all the emails, all the automation and everything else.
And so we're going to be talking around why that's not a good idea and actually how doing it at the right time in the right order, you can actually make your life easier when it comes to what to put in those emails, what to say to those individuals and how to really resonate with your target audience. But first of all, I want you to imagine, right, just to kind of set the scene on this.
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Chapter 2: Why is it important to test demand before investing in automation?
Imagine opening a cafe, investing in all that high-end espresso machine, the custom-built website, an automated ordering system, all that point-of-sale stuff, before even testing whether people wanted your coffee, yeah? Just imagine, right, if you moved into an area and you actually had no idea if these people were really into their coffee.
And if they were into their coffee, how into their coffee were they? Now, the smart approach is to start with something like a pop-up store, okay? So you can test that area. You can test the demand in that area. And rather than going the whole hog, signing a lease, committing to all that money, you could do a bit of a pop-up, okay? And you can serve that great coffee.
You can see where the demand is. You can see where there is a demand and where there are lulls in that demand. And you can already begin to start thinking around
okay actually um i only catch people during the week this isn't very busy on the weekends do i want something that is is only really busy during the week uh or do i want to look at a different location once you've signed a lease once you've got yourself committed to that that geography that you are in it is very difficult um and very costly to to change that so you know look at um
understanding what is it, what format, what demand is there, what is appealing to people before you start investing in that shop, before you start investing in automation, okay? That is the same logic. It is exactly the same logic for coffee shops, for leases, as it is for automation and complex systems that sit behind that automation. There is no point having a 14-day email sequence, for
into your business, into your world, into upsells, if you haven't yet got anybody coming through the front end and you have no idea what's going to attract that person to you and therefore what it is that they'll be wanting to experience, see, understand, what's going to convince them to buy.
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Chapter 3: How can you launch an offer with minimal setup?
There's just so many different variables that until you really know and understand who it is that you're attracting on that front end, you have no idea how to create the right resource or something that's really going to resonate with them. So what am I saying here? What am I telling you to do? Well, really what I'm encouraging you to do is to sell your offer manually first. Okay.
Whether that's a course, it's coaching, it's a service, whatever it is. Okay. Yes, it will absolutely not be efficient. It won't be scalable. It will be a lot of effort. It'll be a lot of legwork, but it will allow you to start earning revenue very quickly. It will help you to gather real feedback from buyers rather than you guessing and making assumptions.
You'll know because those people will be putting in their hand in their pocket to buy that thing from you. It doesn't have to look perfect to start off with. There are very, very few industries where you need it to be all shiny and sorted before it goes out there into the domain. Even the most professional of services can start quite basic and you can grow and you can develop from there.
Now, that's not to say that we don't feel better selling something which is totally put together and has got all those bells and whistles and is all shiny and has got a system. It makes us feel more official. It makes us feel like, you know, proper. It makes us feel justified in the price that we're offering. It makes us feel more confident in our offer.
But that offer can, a decent offer will sell itself. I know people who are generating millions per month now with their programs, with their courses, with their trainings, who started those trainings, those products off with Google documents and access to those Google files and Google videos where those individuals could access that information.
People didn't care because they knew it was rough and ready. They knew it was at a price that was never going to be repeated. They knew they were getting good value for money, not because it was this polished opportunity with all the bells and whistles, but because it had the information that they were after. And that is the key thing.
So even if you're just starting out, you can still get away with providing things in a more rough and ready format. The key thing is to understand what resonates with your audience before you automate, before you put those things in place. From a sort of practicalities tip, because everyone always wants numbers, if you can get at least five sales,
for that offer that you are creating before you start to put things into place from an automation. Five sales is a good sign that your offer is worth automating. Obviously, that depends on the size of your audience, et cetera, et cetera. But that is a good starting point. That is a good rule of thumb. If you're thinking, hey, what about me? What about my scenario?
And you're left puzzled by this, drop me an email, sarah at youcan.online, and I will help as much as I can, okay? So when to start automation and what to automate first? Well, you want to start small, okay? Don't disappear down this sort of rabbit hole of automation for the next, you know, for weeks on end, not reappearing, not being present, not talking.
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Chapter 4: What are the signs that it's time to automate your business?
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Chapter 5: Where should you start with automation?
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to your audience etc start small okay so begin with simple automations where you are wasting your the most of your time like you know automatic purchasing and signing up for the course okay so you can start with a lot of my clients start with a basic checkout so then you're not faffing around with card details and they go to that quite quickly and particularly with stripe and things like that you've got those payment gateways you've got that opportunity
With softwares like the software I mentioned last week, GoHighLevel, where you can be putting those resources in place very quickly, very easily. Yes, you might get charged more to start off with than everything else, but it's a way to take payment. It's an easy way to take payment. And then from there, you can progress. So they might be your first step.
Then you might look to, you know what, actually, I don't want to be talking to people in the DMs or whatever for a product that's worth less than $100. Totally agree with you on that one. So then we can start looking at having landing pages, sales pages in place,
so that people are able to sign up through those pages and get convinced over your offer being a great offer without you having to have that conversation with them. Then it might be email sequences for the onboarding of new clients where you just go in, if they make the purchase and then it automatically
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Chapter 6: How can Kinsta help with website management?
puts them into that offer, makes that offer available, sends out emails, starts that process of automation even better. The more complex automations like upsells and downsells and other offers and order bumps that can come into a sales funnel, they can come later, okay?
equally if tech isn't your thing then outsource it because you'll be able to outsource it because you'll have made sales and if you are better your time is better spent if it doesn't float your boat or you're not naturally good at this kind of thing or it's not something you see yourself doing in the future then if you are making the sales then you will be in a position where you should be able to reinvest that money in getting the help you need to get that tech up and running please do your due diligence there are lots of people out there saying they can do things which they can't
And so, you know, look for recommendations, et cetera. Again, if you're ever confused about that, drop into the UCAN community and ask, who would I recommend for such and such? Or drop me an email, okay? The key thing is here is to play to your strengths.
If you have listened to my earlier podcast on not strangling your cash flow and still stunting the growth of your business through taking too much out of it to cover your own expenses, then you've already got the idea that you are wanting to reinvest into your business and therefore you can do that with the sales that you will make from the
the revenue you've generated from actually putting this thing out there in the first place rather than keeping it under wraps until all the automation is sorted. It will pay for its own automation, okay? Now, automating after validating that offer, making sure you've got demand for it, making sure that people are coming through, making sure the right people are coming through as well.
There's no point automating it with the bad message. So for example, you know, you are putting out a message of, I can help you get 10 clients in the next six weeks. And then from there, what you're getting, you're getting real newbies, but you don't want newbies, you want people who have been in business, but they just not got the lead gen that they would like.
Then what you can do is you can tweak that initial messaging. If you had built an entire automation on that, then you'd have had the follow-up emails talking about, getting those six clients, getting those leads within the next 10 clients, 10 leads within the next six weeks, whatever. You would have been basing everything off that, but actually that brings you the wrong people.
So as it's going through, you can see the quality of the leads you're getting. You can see the type of people you're attracting. You can either do more of it or less of it or pivot or whatever you need to do to get it in front of the right people. That is when you are then in a position, I would go again.
And when you've got five sales from people who actually you want to work with, you enjoy working with, for example, then I'd be like, yeah, okay, this is good. This messaging works. And then I would start to slot it into my automation and that automation process.
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