Automation: Speeding Up Without Slowing Yourself Down
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What will this episode of The YouCan Podcast cover?
Hello and welcome to the You Can podcast. I'm your host, Sarah Jolly Jarvis, and today we are on episode 32. Can you believe it already? And so today we're going to be talking around how automation can speed things up, but only when the time is right. And that's the key thing here is when is the right time and when is possibly a little bit too early on in the game. So that's what we're going to be talking around today. Many new business owners, they get bogged down in tech and automation before they've even made a single sale. And I see this not just with new business owners, but also with people who are creating a new offer. If they're changing the direction of the business or the format in which they deliver their services, they will faff around with technology. We will get ourselves all dug into all the sort of black holes that exist. that are there for technology and landing pages and different resources and all these different things when actually sometimes we just need to get ourselves going.
We need to test that theory out. We need to see what people want. We need to see what format that they want it on before we start getting all those bells and whistles in place. I often see people trying to launch that first offer with... all the technology already in place, all the emails, all the automation and everything else. And so we're going to be talking around why that's not a good idea and actually how doing it at the right time in the right order, you can actually make your life easier when it comes to what to put in those emails, what to say to those individuals and how to really resonate with your target audience. But first of all, I want you to imagine, right, just to kind of set the scene on this.
Why is it important to test demand before investing in automation?
Imagine opening a cafe, investing in all that high-end espresso machine, the custom-built website, an automated ordering system, all that point-of-sale stuff, before even testing whether people wanted your coffee, yeah? Just imagine, right, if you moved into an area and you actually had no idea if these people were really into their coffee. And if they were into their coffee, how into their coffee were they? Now, the smart approach is to start with something like a pop-up store, okay? So you can test that area. You can test the demand in that area. And rather than going the whole hog, signing a lease, committing to all that money, you could do a bit of a pop-up, okay? And you can serve that great coffee.
You can see where the demand is. You can see where there is a demand and where there are lulls in that demand. And you can already begin to start thinking around okay actually um i only catch people during the week this isn't very busy on the weekends do i want something that is is only really busy during the week uh or do i want to look at a different location once you've signed a lease once you've got yourself committed to that that geography that you are in it is very difficult um and very costly to to change that so you know look at um understanding what is it, what format, what demand is there, what is appealing to people before you start investing in that shop, before you start investing in automation, okay? That is the same logic. It is exactly the same logic for coffee shops, for leases, as it is for automation and complex systems that sit behind that automation. There is no point having a 14-day email sequence, for
into your business, into your world, into upsells, if you haven't yet got anybody coming through the front end and you have no idea what's going to attract that person to you and therefore what it is that they'll be wanting to experience, see, understand, what's going to convince them to buy.
How can you launch an offer with minimal setup?
There's just so many different variables that until you really know and understand who it is that you're attracting on that front end, you have no idea how to create the right resource or something that's really going to resonate with them. So what am I saying here? What am I telling you to do? Well, really what I'm encouraging you to do is to sell your offer manually first. Okay.
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Chapters
6 chapters
1
What will this episode of The YouCan Podcast cover?
0:06–1:38
2
Why is it important to test demand before investing in automation?
1:38–3:36
3
How can you launch an offer with minimal setup?
3:36–7:15
4
What are the signs that it's time to automate your business?
7:15–8:41
5
Where should you start with automation?
8:41–10:14
6
How can Kinsta help with website management?
10:14–15:23
Speakers
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