On This Weeks Episode I'm Going To Share With You How I Grew My Podcast to 37,000+ Downloads in 6 Months – Strategy, Tools & Marketing TipsWant to launch and grow a successful podcast? In this episode of The YouCan Podcast, I reveal the exact podcasting strategy and tech stack that helped me achieve 37,000+ downloads in just six months. You'll learn:✅ How to identify your ideal audience and craft engaging episodes✅ The best podcasting tools and software to streamline your workflow✅ My proven 5-week launch plan for a powerful podcast debut✅ Marketing strategies to boost visibility and attract listeners fastWhether you're a new podcaster or looking to scale, this episode is packed with actionable tips to help you succeed. Tune in now and start growing your podcast with confidence! 🚀🎙️Kick start your podcast journey with my discounted training now by clicking hereSupport this podcast at — https://redcircle.com/you-can-inspiring-women-in-business/exclusive-contentAdvertising Inquiries: https://redcircle.com/brands
Chapter 1: How did the You Can Podcast achieve 37,000+ downloads?
So I started the You Can Podcast off the back of my Selling Without Sleeves podcast that was out there for just shy of 200 episodes. And now we're in a position where we are just over six months on. You've got, this is the 30th episode, which is why I thought I would share that, share my knowledge with you at this stage. There's been over 37,000 downloads of this podcast across 42 countries. So
Today, what I wanted to do was share with you how to go about creating your own podcast around your chosen topic area, around something that is passionate to you. And that's what I would encourage you to do before we even get started on the steps and the processes and the strategy and everything is to think about actually, you know, what lights me up?
Chapter 2: What should you consider before starting a podcast?
What am I going to want to talk about week in, week out? And is actually my topic area enough? Now, I was speaking to somebody recently who I was supporting with their podcast setup and And they were actually quite niche with their focus. Their focus was on a particular area of marketing.
And with that, they were hoping, they were wanting to do weekly podcast episodes for their audience on various elements of that. The thing is, is for your audience, that is a small pocket of a much bigger picture.
And so you want to be thinking around, if you're creating this podcast, and we will come onto the strategy behind your podcast in a moment, but if you are wanting to create a podcast podcast,
for your ideal client and you know sometimes you want to think beyond your area beyond your remit to their bigger their wider concerns we'd all love to think that actually their main priority is exactly what I do but in reality it's not um in the vast majority of the time you know
even with me, with sales and marketing and generating for your businesses, you know, you've got other things in there. You've got areas in there that actually aren't necessarily my speciality, but you've got accounting and things like that, that you want to be thinking around and getting involved with.
So, you know, it is really important to kind of acknowledge that and be realistic with how committed am I going to get people in the long term? Are people going to tune in week after week after week if I'm only talking about a very small segment and how can i better serve these people and that's what it's all about i love talking business i would talk any element of business
I know I'm sales and marketing heavy, but I am really aware that there are so many different elements to running people's businesses. And that's what I want to bring to the table and share with you. So it is worth considering, you know, what's in it for them. So that kind of feeds into sort of the first step. I'm going to go through five key steps with you on this podcast this evening.
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Chapter 3: How to choose the right podcast concept and format?
The first one, evening, my time, sorry, shouldn't do that. Should you on a podcast? Anyway, I'm going to move on and not edit that out. So step one is choose your concept. So what's your podcast topic? What's your niche? Are you going for a real niche niche where you're not necessarily going to have reams and reams of seasons and all different aspects to talk around?
Or are you going to go with a broader appeal, which could go into the hundreds of episodes? Then the kind of next thing is, is thinking around, okay, so if you know who you're aiming it at, you know what sort of topic you want to focus on, what do you want to call it? And what I would encourage you to do here is make it clear, make it memorable and make it kind of do what it says on the tin.
And obviously you want it to be aligned with your audience, you want to be appealing to your audience. I'm a big fan of saying what things do. That's what I do with my podcast. That's what I tend to do with a lot of my labeling because people then, they know what they're getting into. People want to name things obscure stuff. You know, like, oh, well, Coca-Cola did it, Nike did it.
Yeah, they did, but they're bigger brands. And, you know, they were starting in a different place. And, you know, I would, it provides no clarity. And so people actually have to take the time to bother to get to know what it is that you're talking around.
So, you know, in a world where people are increasingly spoon fed, I would spoon feed them what it is that you are actually providing and offering, which is why you can is all around the fact that you can and inspiring women in business, which is what it says in its title. Then you've obviously got sort of format. Do you want to go solo on every episode? Do you want to do a. interviews?
Do you want to do co-hosting? Do you want to do a mixture of solo and interviews? What is it that you're wanting to do as far as structure is concerned? What is the format for those episodes? How long do you want it to be? All those kind of things you want to be thinking around in that kind of initial step. 20 minutes is the kind of optimal.
Last time I looked into it, that's what I tend to aim for with this podcast. Sometimes it's a And at the end of the day, I'm not going to try and squeeze more time out of something if I've kind of already said it is my kind of thought process. I feel really respectful of the time that people give to things. And so, you know, I don't want to be rabbiting on when I don't need to.
And trust me, that is actually quite hard. So you've got that. You also want to think around what do I want to get out of this? Why am I doing a podcast? Is it because I love speaking into a microphone and being committed to making content every week? Is it the fact that actually I prefer to talk than write? Is it the fact that you want to reach your audience in a different way?
Is it the fact that you want to actually interview potential clients? And that's something that... I was really quite surprised when I found out that people did this. But you will interview people. It'll be an in. And so, you know, you'll get into an organization or you'll get in to speak to a particular individual because you've invited them on the podcast.
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Chapter 4: What are the essential tech and setup requirements for podcasting?
Then you'll start talking about the challenges. And that is when they'll start looking at working with you. That was kind of news to me. I kind of always came to it from serving your audience in those people which are listening, but it wasn't actually about the listeners. It was about the interviewees and getting, striking up that conversation, which was very, very interesting.
You now see actually in some of the podcasting groups when they're asking for coaches or experts and they basically want to sell you something and they've already got actually like a landing page and everything else where they're selling you into extra stuff.
um puts me right off and i never ever go through with being interviewed on those podcasts because i just can't be bothered it's just it's that's not a place i want to come from they're not serving the audience that's actually listening which i just find really strange but anyway so
moving on from that step you know your intentions and everything else the next thing is to think about your tech and your setup you don't have to go crazy with this i've had a client who has just bought um the same microphone as me which is a yeti i have then a like little um it looks like a little book it's like a little sound booth bit around it to reduce the amount of echoing if you are in an echoey space then you might want to look at doing that i'll come on to that in a moment
Your minimum viable though is your microphone, your recording software, so basically whatever on some sort of computer and then headphones. Recording tools on top of that, you've got lots of different options out there. I tend to go with either Riverside or actually use GarageBand because I am completely appled. And so those are the things that I tend to use.
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Chapter 5: How to effectively host and distribute your podcast?
There are obviously other options for recording. I know actually quite a few kind of trainers within podcasting and now encouraging people just to use Zoom, whereas Riverside was always the preferred because it did optimize the sound. I have had technical problems with Riverside where the delay, the lag has been so much that I've had to rerecord, which recently has put me off.
But that was a lot more to do with my Wi-Fi than the platform itself. But it was something that I was experiencing on Riverside, but not on Zoom. So, you know, obviously Zoom has kind of improved, particularly since lockdown. And so, you know, that is an option for you as well. As far as hosting platforms are concerned, there is Buzzsprout, the Spotify, Red Circle. You need to host it somewhere.
So you need to host it somewhere. And then you basically put out little bits of string called RSS feeds to your different platforms. providers, so Spotify, Apple, et cetera, et cetera. So you have to keep it in one place and then you kind of connect the dots together to go look here and you will, whenever this is updated here, then put it on your platform is basically what you're doing.
Chapter 6: What services does Kinsta offer for website management?
So you don't have to go to each platform and do the uploads each time. Between juggling client meetings, managing your website, keeping up to date with everyday tasks, who has time to stress about website security? Well with Kinsta they take care of the technical stuff so you can focus on what you do best which is probably not website security. So what is Kinsta?
Well, Kinsta provides managed hosting for WordPress. So offering lightning fast loading times, top tier security and unmatched human only customer support. Whether you're a business owner, web developer or you're running a digital agency, Kinsta makes managing your website easy and efficient so you can spend more time on what matters most.
Kinsta gives you complete peace of mind by ensuring that your WordPress sites are always online, secure and performing at their best. Kinsta provides enterprise-grade security and is one of the few hosting providers for WordPress with SOC 2 and other certifications that guarantee the highest level of security for your website.
Kinsta customers can experience up to 200% faster sites simply by moving their WordPress site to the platform. They have a user-friendly customer dashboard called MyKingster that makes managing your site or multiple sites a breeze. MyKingster is packed with a range of features that simplify site management, including tools for cache control, debugging, redirecting, geolocation, and even CDN setup.
Thanks to their unlimited free expert-led migrations, Kinsta makes it a smooth transition from other hosting providers so you don't experience any downtime. Plus, they've got 24-7, 365 days a year, human-only support. Available in multiple languages, it's ready to assist you with any inquiry regardless of site complexity.
What's incredible to me about Kinsta is their fast and reliable customer service and premium features that are included at no extra cost. Ready to experience Kingsta's hosting for yourself? Get your first month free when you sign up at kingsta.com today. It's the perfect opportunity to see why Kingsta is trusted by thousands of businesses worldwide to power their websites.
Visit kingsta.com to get this limited time offer for new customers on select plans. Don't miss out. Get started for free today. It's kind of the best way of doing it. As far as your editing is concerned, I edit on GarageBand when I'm doing solo, when I am doing interviews with other people, it tends to be on Riverside.
The reason for that is Riverside, despite his little glitches with me, has got a really good editing tool. It does little magic, little excerpts and snippets and all sorts of stuff. So I thoroughly enjoy it on there. I know that Descript, D-E-S-C-R-I-P-T, has improved. I really enjoyed editing on Descript because you can just highlight actual phrases.
It can also take out the ums and the ahs and I do um a lot, just generally. And so it is very helpful to be able to sort of remove those all in one go and it can do those filler words. I don't tend to put things through descript as much as I used to. Riverside is tends to be for the interviews.
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