How To Start A Top 10% Podcast
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How did the You Can Podcast achieve 37,000+ downloads?
So I started the You Can Podcast off the back of my Selling Without Sleeves podcast that was out there for just shy of 200 episodes. And now we're in a position where we are just over six months on. You've got, this is the 30th episode, which is why I thought I would share that, share my knowledge with you at this stage. There's been over 37,000 downloads of this podcast across 42 countries. So Today, what I wanted to do was share with you how to go about creating your own podcast around your chosen topic area, around something that is passionate to you. And that's what I would encourage you to do before we even get started on the steps and the processes and the strategy and everything is to think about actually, you know, what lights me up?
What should you consider before starting a podcast?
What am I going to want to talk about week in, week out? And is actually my topic area enough? Now, I was speaking to somebody recently who I was supporting with their podcast setup and And they were actually quite niche with their focus. Their focus was on a particular area of marketing. And with that, they were hoping, they were wanting to do weekly podcast episodes for their audience on various elements of that. The thing is, is for your audience, that is a small pocket of a much bigger picture. And so you want to be thinking around, if you're creating this podcast, and we will come onto the strategy behind your podcast in a moment, but if you are wanting to create a podcast podcast, for your ideal client and you know sometimes you want to think beyond your area beyond your remit to their bigger their wider concerns we'd all love to think that actually their main priority is exactly what I do but in reality it's not um in the vast majority of the time you know
even with me, with sales and marketing and generating for your businesses, you know, you've got other things in there. You've got areas in there that actually aren't necessarily my speciality, but you've got accounting and things like that, that you want to be thinking around and getting involved with. So, you know, it is really important to kind of acknowledge that and be realistic with how committed am I going to get people in the long term? Are people going to tune in week after week after week if I'm only talking about a very small segment and how can i better serve these people and that's what it's all about i love talking business i would talk any element of business I know I'm sales and marketing heavy, but I am really aware that there are so many different elements to running people's businesses. And that's what I want to bring to the table and share with you. So it is worth considering, you know, what's in it for them. So that kind of feeds into sort of the first step. I'm going to go through five key steps with you on this podcast this evening.
How to choose the right podcast concept and format?
The first one, evening, my time, sorry, shouldn't do that. Should you on a podcast? Anyway, I'm going to move on and not edit that out. So step one is choose your concept. So what's your podcast topic? What's your niche? Are you going for a real niche niche where you're not necessarily going to have reams and reams of seasons and all different aspects to talk around? Or are you going to go with a broader appeal, which could go into the hundreds of episodes? Then the kind of next thing is, is thinking around, okay, so if you know who you're aiming it at, you know what sort of topic you want to focus on, what do you want to call it? And what I would encourage you to do here is make it clear, make it memorable and make it kind of do what it says on the tin.
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Chapters
6 chapters
1
How did the You Can Podcast achieve 37,000+ downloads?
0:26–1:13
2
What should you consider before starting a podcast?
1:13–3:08
3
How to choose the right podcast concept and format?
3:08–6:00
4
What are the essential tech and setup requirements for podcasting?
6:00–7:31
5
How to effectively host and distribute your podcast?
7:31–8:43
6
What services does Kinsta offer for website management?
8:43–19:42
Speakers
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