The Real Currency Of Business: The Power of Testimonials & Reviews
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What is the main topic of this episode?
Hello and welcome to the You Can Podcast. I'm your host, Sarah Jolly Jarvis, and today we're talking around why testimonials and reviews are the real currency within your business. The thing is here is, wow, that's a bit of a claim, you know, like really, you know, to keep the lights on, you need revenue. Yes, you do. But what actually can drive that revenue?
Why are testimonials considered the real currency in business?
What can help people feel confident in making that decision to work with you? That can be your testimonials. You can't buy them. They're things that are genuine. Well, As long as you don't make them up, but that's a totally different story. And I 100% advise you not to do that. But, you know, they are your proof that what you are saying actually you can deliver on. And those testimonials, you know, the more clients now come to me and I'm like, Google reviews, get your feedback, get that feedback onto platforms, which is easily accessible for potential clients. People want to do their due diligence. They want to feel confident that they're making the right decision. And I do not blame them. There are so many claims going around on the internet, particularly with online businesses.
The claims that they're making, particularly within that sort of coaching world, are so unsubstantiated and so extreme that it makes a lot more sense to make sure that every scrap of evidence you've got that actually you can deliver on what you're saying is there for them to take note of and to feel reassured by. So, you know, whenever somebody is working with me, whenever they start off working with me, we look at what resources they already have. And one of those key things is always testimonials. Have you got proof that what you want to sell, you can actually deliver on, you can actually provide? If they don't, and if that's what you're thinking, then we're going to go into that in a little bit more detail in a minute. But if you don't have the evidence, all is not lost. There are ways to get them. That generally means working with people in return for testimonials, but not always. But as I say, we'll come on to that in a minute.
How can I collect testimonials even without clients?
So I'm going to share with you how to get those testimonials, whether you... have had clients or not, what to ask, where to store them and how to use them effectively. Because I bet you a lot of you are going, you know what, I have testimonials, but I don't really know how to use them, where to use them. And so we're going to be sharing all that in today's episode. So why do they matter? They are social proof, as I've already talked around. They are the proof that you are able to deliver on what you're promising. It helps people trust you. OK, beyond that, I believe that actually it can be a great way to access and to engage your audience. For example, you know, people always remember stories and so it's easier to provide information in story format.
I have a client who is very high end considering what he does. And so people come to him, they're expecting him to be paid by the hour ad hoc and instead he puts together packages which provide the outcome that they're looking for. And within that, he provides them straight from the get-go.
What are effective strategies to use testimonials?
As soon as he finds out what problem they're experiencing, he provides them with a case study with evidence that this can happen. Now, he does that for a number of reasons. He does that because it shows that person, it gives them belief that actually this problem can be resolved. They've got long-term problems. And so... You know, how can they, over time, your belief that actually this can change your circumstance, this can change, begins to waver. And so he gets them right up there with going, you know what, here's the evidence that actually you can go from where you are. Actually, you can go from a position which is worse than what you are and you can be fully recovered. And so that sets that belief off.
But it also means that that individual is able to relate to that story rather than feeling accused. So what I mean by that is when you put out social media posts, again, I'll come on to this in a bit. I love just jumping ahead, don't I? But when you put out social media posts and you share with them that this individual went from this problem, they did this and they got this outcome.
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Chapters
8 chapters
1
What is the main topic of this episode?
0:05–0:23
2
Why are testimonials considered the real currency in business?
0:23–1:57
3
How can I collect testimonials even without clients?
1:57–3:01
4
What are effective strategies to use testimonials?
3:01–12:35
5
When should I start collecting testimonials?
12:35
6
How do testimonials enhance SEO for my business?
9:20–15:23
7
What common mistakes should I avoid when asking for testimonials?
15:23–18:10
8
How can I effectively record client testimonials?
18:10–21:42
Speakers
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