Kelly Roach: The 5 Pillars of Conviction Marketing | Marketing | YAPClassic
episode
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
1h 8m
4 speakers
9 chapters
transcribed
Transcript
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Who is Kelly Roach and what is her background?
After high school, you attended a local college and continued to work while you studied and danced. So let's talk about this because obviously hard work was instilled in you at a young age. So talk to us about the value of hard work and who you are today and how putting in the reps really helped you as an adult.
Yeah, absolutely. Well, I mean, the number one thing that I learned in my life is that if there's something that you don't like, change it. And that hard work makes absolutely any dream achievable. And growing up, I had lovely parents. My parents are wonderful people, but my dad worked for a nonprofit. My mom was a stay-at-home mom because there was five kids. It would have been more expensive to put us in daycare than it would have been, obviously, to have her home with us. And my dad really had a false belief system that in order to make a difference serving for this nonprofit, you know, that we basically had to struggle. He couldn't give back and make great money too. And I believe that that was a false belief system.
And I decided to set out on a course in my life to both do good and create wealth. And that's what I've done for myself is what I teach other entrepreneurs to do. But not having a fallback position, not having wealth in my family, getting a lot of no's growing up actually was the greatest service I ever could have had because it really taught me the importance of not giving up and being willing to work towards goals over a period of years. I think one of the biggest misconceptions that really holds people back from accomplishing their dreams is this perception that success happens quickly or happens overnight, right? And I always say, every overnight success is 15 years in the making. It doesn't matter whether you've been working towards that particular success for 15 years. There were so many things that you were working to become as a person that led you to that success.
And that's why we have to make sure that we don't get caught up in people's highlight reels. We need to like run our own race, you know, own the lane that we're in kind of thing, you know?
Yeah, 100%. I love what you said around your mindset around money and how you kind of broke that generational curse. that your parents had. They met well, but they just didn't have the right mindset about money. And a lot of people think money is bad, but money is good. The more money you have, the more you can give and help the world.
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Chapters
9 chapters
1
Who is Kelly Roach and what is her background?
2:04–11:13
2
How did Kelly rise through the corporate ranks so quickly?
11:13–14:42
3
How did Kelly build her business while working full-time?
14:42–19:01
4
Why is sacrifice and patience important in entrepreneurship?
19:01–27:17
5
What inspired Kelly to write the book Conviction Marketing?
27:17–30:19
6
What are the key principles of Conviction Marketing?
30:19–36:19
7
How do you identify gaps in your industry to stand out?
36:19–36:55
8
What is the Marketing Pyramid and its layers (How-To, Hope, Conviction)?
36:55–43:31
9
How can you build a loyal tribe or audience for your brand?
43:31–1:08:40
Speakers
4 identifiedMore from Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
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