Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Ken Okazaki, How to Create High-Converting Videos with Just Your Phone | Marketing | YAPClassic
08 Nov 2024
Ken Okazaki first got the bug for producing videos when he was a teenager. Years later, he went into the event business where his job was to “get butts in seats.” Every day, he was surrounded by crew, equipment, sets, and gear. Ken decided to pivot, take the video marketing part of the business, and start his own video marketing company. In this episode, Ken will teach you the skills that optimize video content to gain more views, leads, and sales. He will also break down his 7-Figure Video Funnel Framework. In this episode, Hala and Ken will discuss: (00:00) Introduction (01:39) Leaving Home at 17 (03:09) Ken’s Exciting Start in Video (07:36) Are You a Video Dabbler, Part-timer, Pro, or Rockstar? (09:51) Tips for Looking Your Best in Videos (13:33) The Eye Contact Hack for Better Engagement (15:13) Bringing Life to Your Videos with Movement (16:56) iPhone Lighting Hacks (17:51) What Is the Toilet Strategy? (22:49) Ken’s 7-Figure Video Marketing Funnel (26:50) Grabbing Attention with the ‘Hockey Puck’ Title Strategy (28:37) Crafting Magnetic Hooks (30:42) Using AI for Video Content (31:58) The HILDA System for Locking in Engagement (38:44) Delivering Value Like a Pro (43:12) Breaking Down the Video Marketing Funnel (53:37) Common Funnel Problems (55:40) Key Takeaways from Ken Ken Okazaki is the head of Oz Media Global and loves helping businesses plan, optimize, and launch their video campaigns. He offers done-for-you video agency services and done-with-you video coaching programs. He also specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing. As a side benefit of working with world-class clients who are household names, he’s been able to take what’s working for them and systematize the process to help businesses of all sizes. Connect with Ken: Ken’s Website: https://kenokazaki.com/ Resources Mentioned: Ken’s Book: The 7-Figure Video Funnel: https://www.amazon.com/Figure-Video-Funnel-ultimate-marketing/dp/B09KN7ZQM5 Ken’s Video as a Service Agency: https://20xagency.com/ Go to youngandprofiting.co/goboxstudio and use coupon code YAP for a 10% off discount! LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Marketing, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing podcast,
Full Episode
Today's episode is sponsored in part by Airbnb, Open Phone, Shopify, Mercury, Built, Indeed, and Microsoft Teams. As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com slash deals. Oh man, young improfiters, if you're trying to figure out how to market yourself through online video, you're gonna wanna tune into this Yap classic.
Today, we're taking it back to episode 230 from June, 2023. And it's an interview that I did with marketing megastar, Ken Okazaki. It's an absolute masterclass in how to post high-performing video content. Ken is kind of the guy behind all the guys. Like he is the mastermind behind so many popular influencers that you know and love. Ken has been producing videos since he was a teenager.
And now he's the head of Oz Media Global, where he helps his clients generate millions of dollars from video marketing. In this episode, Ken shares how to optimize video content to gain more views, leads, and sales. He breaks down his seven-figure video funnel framework and also his famous toilet strategy. And I shit you not, you're gonna wanna stay tuned for that one.
So let's stop procrastinating when it comes to online videos. Take that plunge right now and start your education with the one and only Ken Akazaki. So Ken, thank you so much for being here. I definitely want to jump right into your story. Through my research, I discovered that when you were 17, you left your home in Japan and traveled to several different countries.
So tell us about that journey and how you first got interested into video marketing and what led you to your career today.
Wow, you did do your research. So 17 years old, this actually started when I was eight years old. And I'm going to compress this as much as I possibly can to honor everybody's time. But there was a time I was sitting in the back of the classroom and I realized the teacher was teaching the same thing that was being taught a week ago.
And I went to my dad, I said, dad, why do they keep teaching the same stuff? And he says, well, maybe someone in the class didn't get it. And at that moment, I realized that they're teaching everything to the pace of the slowest person. And I started feeling claustrophobic. I started feeling stressed about it. And I said, how much more of this is there?
And he explained, you're in elementary school, you know, then there's junior high. And I was like, then I'm done, right? And he goes, well, then there's high school. And I said, and then I'm done, right? And he goes, well, you know, then there's college. And at that point, I was like, there's got to be another way. So long story short, he got me enrolled in American curriculum in Japan.
I'm Japanese. I live in Japan. I've never lived in the States, even though I sound kind of American. It's because I got enrolled in an American school. So this allowed me, because it was a correspondence course, to go at my own pace. So by 17, I'd finished everything. And I told my parents I want to leave home.
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