Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator
05 Feb 2025
If you’ve ever felt like your content just isn’t sticking, you might not be speaking your audience’s language. But figuring out what resonates isn’t a guessing game. There are real strategies to find what connects, cut what doesn’t, and adjust on the fly. In this episode of the YAPCreator Series, presented by OpusClip, Hala Taha breaks down why analyzing audience behavior is critical. She also shares powerful strategies to help you better understand your audience and their preferences so you can create content that captivates, converts, and keeps people coming back for more. In this episode, Hala will discuss: (00:00) Introduction (02:45) Understanding Your Audience (03:24) Neil Patel on Finding the Right Audience (07:29) Nick Loper on Turning an Audience into a Business (09:11) Creating Value-Based Content with Julie Solomon (14:33) Engaging Your Audience with Oz Perlman (18:19) Mastering YouTube with David Shands (23:25) Leveraging Data and Analytics (25:18) Ken Okazaki’s “Toilet Strategy” for Viral Videos (28:21) Adapting and Evolving Your Content (30:55) Using OpusClip for Viral Content Try OpusClip for FREE: Visit https://www.opus.pro/clipanything Resources Mentioned: YAP E226 with Neil Patel: https://youngandprofiting.co/4gqjng0 YAP E325 with Nick Loper: https://youngandprofiting.co/40MTrVM YAP E233 with Oz Pearlman: https://youngandprofiting.co/42DkUMt YAP E292 with Julie Solomon: https://youngandprofiting.co/4jJTpXp YAP E230 with Ken Okazaki: https://youngandprofiting.co/3Ervwnx Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha Instagram - instagram.com/yapwithhala Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new
Full Episode
Hey, Young Improfiters, welcome to episode five of the Yap Creator Series presented by Opus Clip. In this series, we're diving deep into the art and science of content creation, how to create, connect, and thrive as a modern day content creator. Today, we're going deep into something that every content creator should master, understanding and adapting to audience preferences.
This is the heartbeat of effective content creation, the foundation of building a loyal, engaged community that feels connected to you and your brand. In this episode, I'll break down why analyzing audience behavior is so critical, and I'll give you actionable strategies to help you understand your audience and their preferences better.
We'll feature podcast guests like Ken Okazaki, Neil Patel, Julie Solomon, Oz Perlman, and I'll even share with you how we use audience insights at Gap to create content that's relevant and impactful. Let's get started. First things first, before you can forge a meaningful connection with an audience, you need to figure out who they are.
As a content creator, understanding the balance between a broad and niche audience is crucial for growing your engagement and your business. Broad content allows you to reach a wider audience and potentially increase views and revenue, while niche content creates deeper and more meaningful connections with a dedicated community. The key is finding the balance that works for you.
And whether you're marketing a product, a service, or just yourself, it's useful to start by thinking in terms of your TAM, or your Total Addressable Market. But just how big or small should you start? This is what Neil Patel, an expert on digital marketing, told me about how he approaches a potential audience.
What makes a good audience market to me is a big TAM. So assuming you find something you're passionate about by just through trial and error, you got to make sure you're focusing on a big TAM. Everyone says the riches are in the niches. That's far from true. If you look at the majority of the large corporations out there like Tesla's automotive, right? People need cars in this world.
If you look at Microsoft, everyone needs software to run these computers and digital devices that we're on. If you look at Google, we're relying on search for anything. and someone organizing data and feeding it to us in a very organized fashion. If you look at Apple, we need all these hardware pieces that they're selling from headphones to cell phones to laptops, right? These are large markets.
If you look, again, look at the biggest companies in the world, they're going after large markets and not niches. So the key is to go after a big TAM.
Now you can start in a niche if you want, and there's nothing wrong with that, but you need to make sure that you can expand that niche into a large market because the amount of effort it takes to market a business, whether it's on LinkedIn or any social platform or even SEO, for a niche compared to a large market is almost the same amount of effort. Sure. It's harder in a large market.
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