Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Bob Burg on Closing More Deals with the Go-Giver Sales Strategy | Sales | YAPClassic
11 Apr 2025
Sales can feel like a grind, but Bob Burg proves it doesn’t have to be. By rethinking traditional selling, shifting to value selling, and mastering persuasion in both ecommerce and relationship-based environments, Bob developed a counterintuitive approach that transformed his life and career. He began in broadcasting, but soon realized his true calling was in helping others thrive through a giving-centered business mindset. In this episode, Bob reveals his powerful Five Laws of Stratospheric Success, the key to becoming a “go-giver,” along with powerful insights on authentic influence, building referrals, and mastering the art of pull—not push. In this episode, Hala and Bob will discuss: (00:00) Introduction (00:57) Bob Berg's Career Journey (03:17) The Power of Books in Personal Development (05:00) Understanding the Go-Giver Philosophy (07:36) The Five Laws of Stratospheric Success (17:45) Influence vs. Persuasion vs. Manipulation (22:32) The Importance of Authenticity and Receptivity Bob Burg is a bestselling author, motivational speaker, and co-creator of the Go-Giver book series, which has sold over one million copies and been translated into 30 languages. Named one of the 30 Most Influential Leaders by the American Management Association, Bob’s work has transformed how professionals approach sales, communication, and leadership. His perspective is essential for anyone looking to grow a business by building genuine connections, offering unmatched value, and leading with integrity. Sponsored By: RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Indeed - Get a $75 sponsored job credit at indeed.com/profiting Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Microsoft Teams - Stop paying for tools. Get everything you need, for free at aka.ms/profiting Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting Open Phone - Streamline and scale your customer communications with OpenPhone. Get 20% off your first 6 months at openphone.com/profiting LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/profiting Bilt Rewards - Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to joinbilt.com/PROFITING. Airbnb - Find yourself a co-host at airbnb.com/host Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services - yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Selling, Online Selling, Sales, Economics, E-commerce, Ecommerce, Negotiation, Prospecting, Persuasion, Inbound, Value Selling, Account Management, Sales Strategies, Business Growth, Scale, Scaling, Sales podcast
Full Episode
Today's episode is sponsored in part by Airbnb, Open Phone, Shopify, Mercury, Built, Indeed, and Microsoft Teams. As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com slash deals. What's up, Yap fam? What if I told you everything you've been taught about sales is backwards?
What if the key to closing more deals was to stop trying to close and start giving instead? In this Yap Classic episode, which first aired in 2022, I spoke with Bob Berg, host of the GoGiver podcast, about a radically different approach to sales, one that's not about pressure or persuasion, but about value, service, and authenticity.
In our conversation, he breaks down the five laws of stratospheric success, the most common mistakes salespeople make, and how to build real trust and connection with every prospect that you meet. Are you a go-giver when it comes to persuading and influencing others? Stick around and find out. Hey, Bob, welcome to Young and Profiting Podcast. So happy to have you here.
Thank you, Holla. Great to be here.
Yeah, likewise. Before we get into all that good stuff and the meat and potatoes of the interview, I do want to talk to you about your career path. Similar to me, you started in radio. So I started my career at Hot 97 and then kind of evolved from there. So I'd love to hear about your broadcasting background and how you ended up, you know, becoming such a popular writer.
I just began as a sportscaster for a local radio station where I grew up, got into TV. I was the late night news guy for a very small ABC affiliate in the Midwestern United States. I wasn't very good at it though. Yeah, I could read the news. Anyone can do that. But I certainly wasn't a journalist. And so it wasn't long before I graduated into sales.
And I stumbled and floundered for the first few months because I had no formal sales training. And the company I was with apparently didn't either. So I was sort of left on my own. Fortunately, after a few months, I was in a bookstore and I saw there were a couple of books on sales, which doesn't seem like a big deal right now, but that was 40 years ago.
Sales books, they simply were not as prolific as they are now. I didn't even know such a thing existed. When I saw them, I picked them up, bought them, brought them home. And every night I'd come home after work and I would study into the wee hours of the morning. And within a few weeks of applying the information, my sales began to go through the roof. And it was really a great experience for me.
From there, I started to really get into the personal development aspect because I quickly learned that sales was really about building yourself on the inside. right? And that that success manifested outwardly, but it really was what you put into your mind and took into your heart.
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