早安！感謝您收聽 2024 年 6 月 29 日，每日聽管理的「品牌行銷學」單元。每周六早上 7 點，用 5 分鐘帶您精準剖析各大品牌背後的商業運作原理。本周重點導讀：台灣誠品回神了，為何日本蔦屋仍愁雲慘霧？年收 18 億唱片業一哥的兩大轉型啟示數據顯示日本讀書的人數下降了30%，那麼從生活經驗出發，您認為書籍是否仍有未來性？文章分享除了複合型書店，還需要什麼方法可以維持書店的營運不輟？您常去書店嗎？去書店的時候多半是在看書還是做其他事呢？＊想看「文字版」每日聽管理？免費訂閱電子報 https://bit.ly/44jrkyh＊觀賞「影音版」每日聽管理，訂閱官方 YouTube 頻道 https://lihi3.cc/dHxMl＊領取神祕小禮！加入《經理人》LINE@ https://lin.ee/drOKjiY
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