All Colors Sam in Podcasts

I am All Colors Sam. Such a creepy, unsettling phrase. What does it mean? Why does it scare us? The reason why it feels unsettling is because there's no framework to put it in. As humans, we have to categorize everything. I have to be able to say that's a ghost, and a ghost was once a living person who's now dead. It's an alien. It comes from a different planet, etc. There's nothing when I point here. There's nothing. What is All Colors Sam?