CAC in Podcasts
conceptA mathematical metric used to evaluate customer acquisition efficiency.
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Mentions in Podcasts
The Game with Alex Hormozi
13. Levels of Customer Financed Acquisition | $100M Lost Chapters Audiobook
By connecting gross profit, GP, and speed with CAC, cost of acquiring a customer, I see three levels of customer-financed acquisition, or CFA.
The Game with Alex Hormozi
1. Welcome to $100M Lost Chapters
It gives you more in-depth examples on how to calculate the three main metrics of acquisition, lifetime gross profit, or LTGP, cost to acquire a customer, or CAC, and payback period, or PPD.