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CAC in Podcasts

concept

A mathematical metric used to evaluate customer acquisition efficiency.

Mentions Over Time

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Mentions in Podcasts

Bloomberg News Now
Merz Aims to Rein In Macron Tariff Response, EU Stocks Slump, More

The CAC in Paris fell one and three quarters percent.

The Game with Alex Hormozi
13. Levels of Customer Financed Acquisition | $100M Lost Chapters Audiobook

By connecting gross profit, GP, and speed with CAC, cost of acquiring a customer, I see three levels of customer-financed acquisition, or CFA.

The Game with Alex Hormozi
1. Welcome to $100M Lost Chapters

It gives you more in-depth examples on how to calculate the three main metrics of acquisition, lifetime gross profit, or LTGP, cost to acquire a customer, or CAC, and payback period, or PPD.