Dean Ward in Podcasts
personA product design expert speaking about touchscreen machines used in fast food chains.
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6 Minute English
How advertisers make us spend money
I'm not sure. I'm going to say B, pool theory. OK, well we'll find out the answer at the end of the programme. In recent years, many fast food chains have installed touchscreen machines for people to order their food. They've reported taking more money as a result. Could behavioural science tell us why this happens? Here's product designer Dean Ward speaking to BBC World Service's Business Daily.