Joseph Nye in Podcasts
personAmerican political scientist who popularized the term 'soft power' in 1990
Mentions Over Time
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mentions
Mentions in Podcasts
The Prof G Pod with Scott Galloway
No Mercy / No Malice: Magnanimity
In 1990, just after the end of the Cold War, political scientist Joseph Nye popularized the term soft power to describe how state actors achieve their goals without using force, making threats, or paying bribes.