Marketing Accountability Standards Board in Podcasts
companyThe Marketing Accountability Standards Board is an organization that develops standards for marketing measurement.
Mentions Over Time
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mentions
Mentions in Podcasts
The Digital Executive
Mark Stouse: Why Causal AI Beats Correlation | Ep 1269
Mark Stoos also leverages his expertise in go-to-market analytics and economics to co-chair the modern go-to-market organizational structure at the Marketing Accountability Standards Board and to serve as a member of the Brand Valuation Workgroup at the Association of National Advertisers.