The Knot in Podcasts
companyThe Knot is an online platform that helps couples plan weddings and build wedding websites.
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And this app did not have sort of product market fit when they initially launched it.
We need to be able to figure out how to get people to do this sort of stuff on mobile as well as on the website.
It was a really important initiative for them to figure out, hey, this is what we think of as the future of our business.
When they released it, it didn't do so hot.
And that was this app, the 133rd most popular app in the lifestyle section of the App Store.
So they had this kind of main website builder, but they also wanted to have a mobile app for people to be able to do the various things they need to do to plan their wedding and that kind of stuff.
When they first started using Mode, they actually recently just released a mobile app.
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