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The Knot in Podcasts

company

The Knot is an online platform that helps couples plan weddings and build wedding websites.

Mentions Over Time

12 mentions

Mentions in Podcasts

SaaS Interviews with CEOs, Startups, Founders
Using data to find product-market fit

And this app did not have sort of product market fit when they initially launched it.

SaaS Interviews with CEOs, Startups, Founders
Using data to find product-market fit

We need to be able to figure out how to get people to do this sort of stuff on mobile as well as on the website.

SaaS Interviews with CEOs, Startups, Founders
Using data to find product-market fit

It was a really important initiative for them to figure out, hey, this is what we think of as the future of our business.

SaaS Interviews with CEOs, Startups, Founders
Using data to find product-market fit

When they released it, it didn't do so hot.

SaaS Interviews with CEOs, Startups, Founders
Using data to find product-market fit

And that was this app, the 133rd most popular app in the lifestyle section of the App Store.

SaaS Interviews with CEOs, Startups, Founders
Using data to find product-market fit

So they had this kind of main website builder, but they also wanted to have a mobile app for people to be able to do the various things they need to do to plan their wedding and that kind of stuff.

SaaS Interviews with CEOs, Startups, Founders
Using data to find product-market fit

When they first started using Mode, they actually recently just released a mobile app.