Aaron C.T. Smith

And because we become so knowledgeable about sport, we need to consume it.

And that's also connected to our sense of that neural reward system, that addiction we have from sport, the dopamine connection.

So just being that constant exposure to sport gives us a content that allows us to continually feel good.

So it's also part of the anticipation that comes with sport.

So it's not just about the consumption, it's about anticipating that consumption, which is incredibly powerful in terms of the way that we feel about ourselves and the way we regulate our emotional patterns.

And of course, you know, the great thing about sport, of course, is that there's always next season.

So there's always the next game.

There's always the next thing that we can think about and hope for the best.