Aaron Calafato

And at this point, like you said, you've grown this agency.

So kudos to you.

That's fantastic.

Let's move on to the last part of the conversation here.

I actually think it's perfect the way you highlighted navigating this digital landscape, being on social.

In our audience, we have a lot of job seekers who are at work.

And they too are building social media presence, whether it's personal or whether it's that side hustle we've been talking about.

Whether they're building it just for themselves or it ends up being something they can monetize, whether it's full-time or just part-time.

And we've talked a lot about corporate surveillance here as a tool that corporations use to basically check and try to rein in this sort of new world of hybrid and remote work.

At the same time, here's a post that says, I thought...

Things were going great at work until my manager pulled me in to say, hey, they'd come across my private Instagram.

A co-worker had apparently shared a heartless post of me at a bar and a meme about hating Mondays.

What?

And now I'm being warned it could impact my performance.

So I say all this to say, whether you're building a business on purpose... For the record, that company is a loser company.

That's the most mundane thing ever.

Anyway, sorry.

No, I was going to say, but to that point, Matt, and how I want to get your take on this...

People are building things necessarily, one, for themselves personally, or for a business that might not interfere.

To your point, there's some best practices.