Aaron Day

speaker
569 appearances 2 recordings 2 series first heard Dec 2024 last heard 3 Feb

Aaron Day’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.

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As the time evolved, it became very apparent that design platforms were commoditizing a bit, but the selling experience was still very archaic, right?
And so I had that natural sort of progression from, hey, we want to add a design experience to, hey, we want to add a selling experience in our platform.
The fundamental piece is the platforms have two core goals.
Create more content.
and allow the content creators to monetize more so they create more content, right?
So it's this cyclical process.
So we did that.
why would instagram not just go do this themselves so fundamentally what we do which which is the what we call under the iceberg is we have a huge amount of tech that connects us around the world america united states uh north america europe india australia with with supply chain so we connect with you know a lot of suppliers that can create products
on-demand, at scale, custom.
And so this piece of managing the supply chain is very complicated, right?
And we do it really, really well.
So yeah, Instagram could say, hey, we're gonna build a selling experience, but then you'd have to have all these different layers of connecting the supply chain, fulfillment, distribution,
And they don't want to do that.
None of them have shown the desire to do that.
Even TikTok shop, which is wildly successful this year, doing very well, still under the hood, we're integrated in there and we provide all the fulfillment supply chain operational pieces of someone selling something on TikTok, right?
So we're not the only ones that do that, but that piece is very complicated and it's not in their core wheelhouse.
So it evolved over time.
When we first started Amaze, our fundamental feeling at Amaze was that selling online was just too difficult.
If you were to try to launch a store in 2021, 2020, sell something live online,
you needed programmers, you needed an agency, you needed a bunch of resources, right?
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