Aaron Levie

Exactly.

And so it's all going to be related to automating a document process, generating content, reviewing content, summarizing or adding intelligence on top of data.

As the benefit of the surface area is somewhat narrowed,

But what happens is we'll have a sales rep come and it's all in Zoom.

So come present for, you know, 500 plus people that tune in live and then thousands that will watch it.

They'll present their workflow for, hey, here's how I take all of my transcripts from my customer conversations.

And I turn it into a summary.

And then I sort of tune it for that customer's industry.

And I send off an email.

Or I take all of our sales material and I produce some best practice guide for my sales team.

Or I'm in engineering and I want to take a chunk of code and have the AI look through it to improve it or do documentation.

So these are the kind of use cases that are emerging organically.

And then we just have those basically boxers go and show that to everybody in the organization.

And then for us, again, it's like very selfish because both we want to work

in this new way so we can be helpful for our customers.

But we also want to see then the upper limits of our own technology so then we know what to go improve on the product.

If we can shorten the product feedback cycle that normally happens, which is you release something, you listen to customers, it takes a couple of months.

If we can internally just learn those things very quickly, we can recycle that back into the product roadmap and then improve our own internal development velocity.

So we're using it selfishly for our product teams

To then also see, oh, wait a second, we ran into this issue where people want to share prompts, but we don't have a useful mechanism for sharing those prompts.