Aaron Ross

speaker

285 appearances 2 recordings 2 series first heard Nov 2015 last heard 15 Jan

Aaron Ross’s voice in public audio — every appearance, attributed to the second.

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But a lot of people raise it for the wrong reasons, just because it's cool, because they think that's what will make their company successful.

Anyway, lots of wrong reasons.

But in terms of shutting the company down, it was very painful.

It was like losing.

Later, I got divorced.

So that's the only thing I can compare it to is one of the most painful experiences in my life.

And I think a lot of it was having the dream die.

So all I could say is rather than – it's easy when you're running a company and struggling to deny reality, to try to believe it, to not –

Just confront the fact that things aren't working.

Well, first it was, you know, once we were having cash flow problems to sort of confront who we needed, how to cut expenses sooner rather than later.

You know, because I, like, I, of course, you know, respected my people.

I felt responsible.

And there's almost nothing.

It's very painful to fire people, especially when you don't want to.

Yep.

How many did you have?

We had probably at the time around 50 at some point.

And so we, you know, we probably had,

I don't remember how many people we cut first.

It's been a while, but I do know that you're usually going to need to cut more people than you think sooner.

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