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Aaron Ross

๐Ÿ‘ค Speaker
270 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

How many did you have?

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

We had probably at the time around 50 at some point.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

And so we, you know, we probably had,

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

I don't remember how many people we cut first.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

It's been a while, but I do know that you're usually going to need to cut more people than you think sooner.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

But the thing is, the reason why people don't do it is because you hope, well, what if it turns around next month?

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

And it doesn't.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

It doesn't turn around until it turns around.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

That could be two months or two years.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

So it's better to give yourself more runway with cash.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

And honestly, there are some companies that they're never going to go into the valuation.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

But they sort of cut way back and give themselves enough years of runway so they have a chance of clicking into something that does create much higher growth than they've got now.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Is that teachable?

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

please don't tell me you're an investor no i'm not it it is it is yeah i told him i had him on the show and i challenged him i'm like how are you going to grow into this valuation now he already made money obviously so he doesn't need to sell it but that just seems crazy to me yeah i don't yeah that me too so okay we'll move on from that yeah especially in the online education space it's just it's hard it's tough but you know like i'm wrong all the time but i do think that there's a lot of

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

crazy valuations.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

And I don't think entrepreneurs really, and if you haven't done it before, especially realize the price, the cost of raising money, either a lot of money or the cost of raising money or raising a lot of money or raising money at a high valuation.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Yep.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Right.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Cause it ain't free.

SaaS Interviews with CEOs, Startups, Founders
EP 118: 12 Kids, Took Salesforce to $100m ARR, 50,000 Books Sold

Cause if you raise money at 30 million, $30 million per money, you got to sell it for a hundred or more before you see anything.